The document discusses 6 trends in digital marketing from 2013 to 2015. It notes that consumers are distracted and questions why they should connect with brands. It says big data investments now will pay off later. It predicts niche and personal social networks on wearables will replace general fatigue with Facebook. It envisions consumers virtually stocking and promoting brands' inventory without financial incentive. It argues content is now more important than traditional advertising. And it anticipates India's internet usage growth will be driven by regional languages on mobile phones in rural areas.

1. Game Changers
From 2013 to 2015

2. # 1 Consumer
#Fact
Distraction is the new focus
#WeSay
Why should the consumer even bother
connecting with your brand ?

3. # 2 Big Data
#Fact
In the men’s room they even boast that their data is bigger
#WeSay
Those who invest in it now and follow it through will benefit

4. # 3 Social Networks
#Fact
Facebook Fatigue
#WeSay
Niche networks and personal networks on
wearables

5. # 4 Social Commerce
#Fact
The world is one gigantic store and we are all
Shopkeepers
#WeSay
How will we get consumers to virtually stock up
on your inventory and proactively promote your
brand to enable it’s sales in their personal network
with no financial returns ?

6. # 5 Content Power
#Fact
Technology is challenging traditional brand
communication
#WeSay
Content is Marketing, Advertising, Engagement,
SEO, everything…

7. # 6 The Hinterland Lurks
#Fact
India’s Internet usage will be driven by mobile to
overtake the USA in terms of number of users
by 2015
#WeSay
Regional languages, upcountry consumers,
feature phones and a billion dreams to drive the
nation’s growth

8. For more, let’s connect
riitu.chugh@gmail.com