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JoyBol
- 4. Segment
- 7. SHIFT WORKERS PARENTS AGE 18-35 Shift work takes place on a schedule outside the traditional 9 am – 5 pm day. It can involve evening or night shifts, early morning shifts, and rotating shifts. Parents schedules are constantly hectic - whether it's running kids to and from school and activities or keeping up with their own careers. Focusing around the millennial age group, but also including college students and shift workers. 'PEAS'
- 8. MEET OUR SEGMENT JULIE - 31 "I love trying out new snacks and need something healthy and convenient to hold me over while running my kids to various activities." ZAC - 20 "I don't always have time to eat lunch between classes or before going to the gym, so I look for a portable, protein- packed snack." TAYLOR - 24 "Working a lot of night shifts, I seek out something refreshing and healthy to revive me after the night."
- 9. WhyPEAS? 30 M of 25 to 34 year-olds say they snack instead of having a meal at least once a week 19.3 M total full time workers in the US that work shifts outside traditional daytime schedule (“Number of Full-Time Employees in US”, Statista Inc.) $66.8 B of revenue in the snack food segment in 2019 and is expected to grow annually by 2.8%
- 10. Positioning
- 11. PositioningStatement For active individuals who are time constrained due to dynamic schedules, joybol is a healthy, portable, and protein-packed snack that will provide sustenance to get through the busy parts of the day and hold you over until the next meal.
- 12. Competitors
- 13. P3 Portable protein “plates” that offer about 17 grams of protein per serving CORE BAR Plant based, protein packed, and probiotic oat bar. Made without any preservatives or added sugar. YQ BY YOPLAIT Protein-packed yogurt that contains 1 gram of sugar and 17 grams of protein. HowCompetitorsCompare PROTEIN-PACKED SNACK “I typically look for protein bars, or any snack that is high in protein and lower in sugar. My go-to snacks are either protein bars or yogurt.”
- 14. Recommendations
- 15. ACTIVATE MEMORABLE AND DISRUPTIVE BRAND EXPERIENCES Joybol'sStrategy CREATE A GROUNDSWELL OF SUPER FANS TO DRIVE ADVOCACY
- 16. Promotion HASHTAG & MICRO-INFLUENCERS Use hashtag and monitor #BringTheJoy 22x more likely to interact with micro- influencers on product recommendations than larger influencers 41% have seen more success with influencer marketing campaigns when compared to more traditional advertising
- 17. LaCroix LaCroix created and actively monitors #LiveLaCroix Profits increased $50+ million over 4 years Grew its following from 4,000 to 30,000 in 8 months
- 18. COLLEGE AMBASSADORS EVENTS STICKERS Implement hashtag in their promotion Prize wheel spin if you post a photo using the hashtag joybol stickers with #BringTheJoy Hashtag Execution # B R I N G T H E J O Y
- 19. @ C L A R K A N D S T O N E Chicago Based 73.9k followers Mom with hectic lifestyle @ B L I S S E D H A P P I N E S S NYC Based 33.8k followers Active, young, yoga-based blogger @ B R E N D A N L O W R Y Philadelphia Based 34.7K followers Content creator and lifestyle blogger @ X O X O P A U L A NYC Based 39.7k followers Nurse and lifestyle blogger MICROINFLUENCERS # B R I N G T H E J O Y
- 20. Place
- 21. Place VENDING MACHINES Every minute, over $79,000 is put into vending machines in the United States alone WHERE TO PLACE: Hospitals College campuses Sports complexes
- 22. SmartBox Vending $30.3 B Global vending machine market size value 9.4 % CAGR within the industry from 2019 to 2025 (“Number of Full-Time Employees in US”, Statista Inc.) "In the hospital there is a cafeteria that’s open until 4:30 am, we do have vending machines but there are not many healthy options available in them."
- 23. FinalThoughts
- 24. Thankyou!