The document discusses the issue of childhood obesity in Georgia. It notes that nearly 40% of Georgia's children are overweight or obese, and Georgia ranks 2nd nationally for childhood obesity rates. More than half of parents do not see childhood obesity as a serious problem. A children's hospital in Georgia launched controversial ads and billboards about childhood obesity to raise awareness about the growing problem and medical crisis of obesity among children. The ads were intended to be arresting and hard-hitting to grab people's attention and start a community-wide conversation about tackling childhood obesity.

2.  Kids are now suffering from diseases once
seen only in adults. Start by joining the
community. It’s a small step in a long journey,
but together we can get there. Now is the time
to fight back!
 Ignoring this problem is what got us here. It's
time to wake up.

3.  Nearly 40 % of
Georgia’s children
are overweight or
obese. (1,000,000
Children)
 Georgia ranks 2nd
Nationally
 More than half of
parents do not see
childhood obesity as
a serious problem.
 75 % of parents with
overweight or obese
children do not see
their children as
overweight or obese.
 • Nationally,
childhood obesity
has increased 300%
in the last 30 years.

5. Controversial Print Ads & Billboards

6. Why Am I Fat, Mom? Commercial
http://www.youtube.com/watch?v=ysIzX_iDUKs&context=C4281027ADvjVQa1PpcFPR
AFMGjaxtpB_yRF_tS17dXc5BRu8NOMs=

7. Video Games Commercial
http://www.youtube.com/watch?v=tK57ieGhE7w&feature=e
ndscreen&NR=1

8.  "We felt that because there was so much
denial that we needed to make people
aware that this is a medical crisis," Chief
Administrative Officer Linda Matzigkeit
said.
 "We knew flowery ads don't get people's
attention. We wanted to come up with
something arresting and hard-hitting to
grab people

9.  Stephanie Walsh, the hospital's medical director
of child wellness and a facilitator of
the Strong4Life program, told HLN that the
public response -- whether positive or negative -
- was beneficial in spreading the message.
 “I really try to focus on the fact that people are
talking about this. We needed this to become
front and center,” she said. “We needed to start
tackling this as a community. Everybody.”

10.  Take a walk with my family after dinner three evenings
 Choose grilled fast food items instead of fried options
 Turn the TV and computer off for one hour each day
 Replace one sugar-sweetened beverage with water each
day
 Reward my child with a non-food treat for good behavior
 Make sure dinner includes veggies and fruits each day
 Eat dinner at home as a family four times
 Ask about the wellness policy at my child’s school or
daycare
 Walk to and from school with other families one day
 Calculate your child’s BMI (Body Mass Index)
 Provide stickers to my child’s teacher to use as rewards —
instead of food—for good behavior