Journal 2
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This document is an individual journal analyzing gender stereotypes in camera advertisements. It discusses an advertisement for an Olympus camera that features a woman holding a palm-sized camera capable of selfies. The ad focuses on ease of self-portraits and image sharing, reinforcing stereotypes that women prefer small, convenient cameras for selfies. However, the document notes that both men and women engage in selfies and that many women use bulkier DSLR cameras despite their inconvenience.
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Fs 2
This document discusses the pros and cons of a photograph to use for a fashion spread in a teen magazine. Positives include that the model's clothing is clearly visible, he appeals to the target teenage audience, and there is space to include costume information. However, negatives are the shadows on the model and behind him, and that the model's position may not attract viewers. On balance, the photographer feels there is enough room to include details, and the low camera angle makes the model the focal point, outweighing the single disadvantage of shadows.
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The document summarizes how the title and opening sequence of a film represents young male adults aged 20-25 and teenagers aged 15-20 through use of mise-en-scene, costumes, props, and camera angles. Costumes like the victim's Adidas joggers and assassin's smart jacket aim to appear relatable to these age groups. Props like the victim's Adidas cap, assassin's gun, and the assassin's popular car modified with LED lights further target these audiences. Camera angles like high shots of the assassin and low shots of the vulnerable victim also distinguish the social groups.
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The document summarizes the design elements used in the magazine XXL. For the front cover, Eminem is featured in a mid-shot with his eyes level with the masthead to portray his power and dominance. On the contents page, the features are listed on the right side for easy accessibility. A mid-shot of a crouching model is used to fit his whole body while indicating this is a hip hop magazine through his attire. For double page spreads, models have a serious facial expression with an eye line high on the screen to exaggerate their power, while a black background is used to convey a dark article topic. These techniques are noted to help with designing the reader's own magazine.
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The document provides tips and examples for taking action shots using a camera's sports mode feature. It also discusses using leading lines by tilting the camera downward to create interesting pictures. Examples are given of macro photography using the camera's macro feature, with a particular photo praised for its vibrancy and captured water droplets. The rule of thirds is mentioned as a handy camera tool, where pressing the info button displays a grid to help compose shots. Finally, some miscellaneous photos are included and described as still interesting in some cases.
Psych report
This document summarizes a research project on the psychology behind taking selfies. It includes an introduction discussing the rise of selfies and how they are shared online. It then describes a skit and experiment conducted with students to study selfie culture. The skit portrayed the process of being exposed to selfies, taking a selfie, and sharing it online. The experiment showed students different selfies and surveyed their impressions. The discussion analyzes the skit and experiment results, linking concepts like mere exposure effect and looking glass self to motivations for taking and sharing selfies.
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Fs 2
This document discusses the pros and cons of a photograph to use for a fashion spread in a teen magazine. Positives include that the model's clothing is clearly visible, he appeals to the target teenage audience, and there is space to include costume information. However, negatives are the shadows on the model and behind him, and that the model's position may not attract viewers. On balance, the photographer feels there is enough room to include details, and the low camera angle makes the model the focal point, outweighing the single disadvantage of shadows.
Q2
The document summarizes how the title and opening sequence of a film represents young male adults aged 20-25 and teenagers aged 15-20 through use of mise-en-scene, costumes, props, and camera angles. Costumes like the victim's Adidas joggers and assassin's smart jacket aim to appear relatable to these age groups. Props like the victim's Adidas cap, assassin's gun, and the assassin's popular car modified with LED lights further target these audiences. Camera angles like high shots of the assassin and low shots of the vulnerable victim also distinguish the social groups.
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Cierra Bamisaye's Portfolio
Cierra Bamisaye is a fashion media student hoping to become a creative director. She has experience with digital cameras and photo/video editing software like Photoshop, Final Cut Pro, and Adobe Premier. Cierra has assisted talent agencies like Barbizon and Marc Jacobs. Her portfolio includes photos from a shoot breaking stereotypes of black women, pictures for a makeup portfolio, calendar images for BRAG, a series portraying different sides of a model's personality, color-inspired photos, lazy summer documentation, a black beauty series, and confidence-themed pictures.
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The document summarizes the design elements used in the magazine XXL. For the front cover, Eminem is featured in a mid-shot with his eyes level with the masthead to portray his power and dominance. On the contents page, the features are listed on the right side for easy accessibility. A mid-shot of a crouching model is used to fit his whole body while indicating this is a hip hop magazine through his attire. For double page spreads, models have a serious facial expression with an eye line high on the screen to exaggerate their power, while a black background is used to convey a dark article topic. These techniques are noted to help with designing the reader's own magazine.
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The document provides tips and examples for taking action shots using a camera's sports mode feature. It also discusses using leading lines by tilting the camera downward to create interesting pictures. Examples are given of macro photography using the camera's macro feature, with a particular photo praised for its vibrancy and captured water droplets. The rule of thirds is mentioned as a handy camera tool, where pressing the info button displays a grid to help compose shots. Finally, some miscellaneous photos are included and described as still interesting in some cases.
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This document summarizes a research project on the psychology behind taking selfies. It includes an introduction discussing the rise of selfies and how they are shared online. It then describes a skit and experiment conducted with students to study selfie culture. The skit portrayed the process of being exposed to selfies, taking a selfie, and sharing it online. The experiment showed students different selfies and surveyed their impressions. The discussion analyzes the skit and experiment results, linking concepts like mere exposure effect and looking glass self to motivations for taking and sharing selfies.
Film 260 Flipbook
This document discusses how social media impacts self-image and body image. It notes that over 90% of women are unhappy with their bodies due to ideals portrayed in media. Similarly, over 80% of men feel anxiety about their body image. Social media allows expression of individuality but also obsession with perfectionism that adds pressure. Uploading photos for approval can distort self-image. Further, over half of teens have had negative social media experiences, and cyberbullying is on the rise regarding body image and identity. While social media enables connection, it also enables bullying without refuge for victims. Solutions require support for openness online and responsibility from social media companies.
Selfie culture
This document summarizes research into the psychology behind the selfie culture. It discusses what a selfie is and why people take them. An experiment was conducted where participants rated individuals based on either an unflattering or flattering selfie photo of the same person. Those who saw the better photo rated the person as more confident, attractive and friendly, showing how first impressions from selfies can impact perceptions through cognitive biases like the halo effect. The research aims to understand selfie-taking behaviors and how online personas are curated through selective self-presentation.
How The "Selfie" Became A Social Epidemic
The document discusses the rise of the selfie phenomenon and selfie addiction. It traces the history of selfies from the first known self-portrait photograph in 1839 to the popularization of camera phones in the 2000s that enabled widespread selfie sharing on social media. The document examines case studies of selfie addiction, including a plane crash survivor who took a selfie amidst the sinking wreckage and a 19-year old British boy who spent 10 hours a day taking selfies. While selfies were rumored to be an official psychiatric disorder, they are not clinically recognized as such but can be linked to obsessive-compulsive tendencies when taken excessively.
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A flipbook presentation for my FILM 260 course on the phenomenon of 'selfies', the digital self-portrait.
Selfies: Positively or negatively impacting self-esteem?
The document discusses how selfies can impact self-esteem both positively and negatively. It explores how selfies have become a part of modern culture for both attention-seeking and self-expression purposes, especially for teens. While some research indicates selfies can boost self-esteem through likes and comments, other studies have shown an overreliance on social media validation through frequent posting of curated selfies can damage relationships and lead to lower self-esteem. Moderation is key, as insecure individuals who obsess over taking the perfect selfie risk developing selfie addiction.
The Selfie
Selfies have become a predominant part of everyday life as people use them to understand how others perceive them and shape their social identity. By taking, editing, and posting selfies, people can curate an online persona and share glimpses of their lives with others. While selfies allow self-expression and storytelling, they also present risks to self-esteem if used solely to seek validation through likes and comments.
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The document discusses the rise of selfie culture and its effects on society. It traces the history of self-portraits from early paintings to the first use of the term "selfie" in 2002. Now selfies are ubiquitous, especially on social media, with the average of 50-99 selfies posted per minute globally. Studies show teenagers and young adults are more likely to take selfies, often to express their appearance, activities or purchases. Some research suggests frequent selfie posting may damage real-life relationships or indicate lower social support. In general, selfies have become a widespread trend that is shaping popular culture and social behaviors.
Selfies
Taking excessive selfies, defined as more than 3 per day, and obsessively posting them online can be a sign of Body Dysmorphic Disorder (BDD) or lack of self-confidence according to psychologists. In extreme cases, BDD sufferers like Danny Bowman spend hours trying to take the perfect selfie but are never satisfied with their appearance, which leads to social isolation, dropping out of school, and even attempted suicide. Cognitive behavioral therapy can help BDD patients learn to moderate their selfie-taking behavior and focus less on their perceived flaws.
Sociological Impact of Selfies
The document discusses the sociological impact of selfies. It notes that over 1 million selfies are taken every day and shared on social media platforms like Instagram. While self-portraits have existed for centuries, selfies have become more prevalent with the rise of camera phones and social media. Some research has found potential negative impacts of heavy social media use and selfies, like increased feelings of insecurity in teens and lower quality of relationships. However, other studies found that selfies can boost confidence for many youth. Overall, the document examines the complex relationship between selfies, social media, and society.
#selfie: Our Society's Obsession With the Selfie
Selfies have become obsessively popular in society, driven by loneliness, desperation for attention, and the ability to curate and edit one's image for social media. While selfies allow people to present an idealized version of themselves and get validation from online connections, this focus on superficial interactions and curated self-images online can be psychologically unhealthy compared to real-life interactions that are not as controlled. The obsession with selfies is fueled by social media apps that facilitate instant photo sharing and editing, activating people's desire to curate the perfect selfie to share.
T shirt design - updated
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Digital graphics
The document discusses different types of digital graphics including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS file formats. Raster graphics are made up of pixels that can become distorted when resized, while vector graphics are resolution-independent shapes that can be resized without quality loss. JPEG is commonly used for photos due to its small file size but quality degrades with multiple edits. TIFF allows for lossless compression but results in large file sizes. PSD preserves layers and transparency but can only be opened in Photoshop. AI and 3DS graphics can be scaled without quality loss but require specific software to open.
T shirt design
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Photography task 1 photography applications
This document discusses different types of photography and their purposes. Advertising and promotional photography aim to sell products and raise awareness, using controlled shoots and post-production editing. Photojournalism documents real events to accompany news stories, but can also manipulate images to influence viewers. Fashion photography sells clothing through idealized images of thin models, often heavily edited. Portraiture captures subjects' emotions and details through posed or candid shots. Architecture photography styles vary from artistic to realistic depending on the intended use of the image.
Task 1 ReUploaded
This document provides information about different types of photography, including advertising, fashion, photojournalism, portraiture, high street studio, and architecture photography. For each type, it discusses the purposes, techniques, equipment, lighting, composition, and post-production processes typically used. Advertising photography aims to sell products, while promotional photography raises awareness. Fashion photography sells clothing and promotes fashion labels. Photojournalism contributes to news stories. Portraiture focuses on faces. High street studio captures life moments. Architecture shows building structures. Across the genres, photographers control elements like posing, lighting, lenses, and editing to best achieve their goals.
Photography task 1 photography applications
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
1. photographic applications jordan
Photographers often use specific lenses and lighting techniques for different styles of photography. For portraiture, a telephoto lens is commonly used to capture facial expressions up close. The images are usually taken in a controlled studio setting with artificial lighting and may involve post-production editing to enhance qualities like contrast and skin texture. Past portrait photographers have helped establish the genre through professionally commissioned works.
Question 2
The document discusses how media products represent social groups through images on their covers. It notes that the front cover model would need to represent an idealized version of the target reader through fashion, positioning, and how they look at the camera. The model must also appear mainstream and non-threatening. It then analyzes two example images, noting that the first image engages readers more through eye contact with the camera, while the second image makes readers feel isolated by having the models look away. The positioning and fashion in the first image provides more room for promotions and better represents the magazine's genre.
Evaluation: Question 2
The document discusses how media products represent social groups through imagery on their covers. It explains that the front cover model would represent an idealized version of the target reader through fashion, positioning, and how they look at the camera. The model must also appear mainstream and non-threatening. Images are analyzed showing how the way models look at the camera can create a personal connection, while looking away might make readers feel isolated. The positioning of models is also important, with one image giving a full view of both and leaving room for promotions, while another has the models standing side by side without much space.
What is mobile photography ?
Mobile photography involves capturing images using the camera on a smartphone or other mobile device. It has become very popular as phone cameras have improved greatly in quality. Some top phones for photography include the latest iPhone and Samsung Galaxy models. To improve mobile photography skills, one should take photos in good lighting, use a steady hand or tripod, keep the lens clean, avoid digital zoom, focus on subjects, and use gridlines and photo editing apps. There are many types of photography like food, candid, street, selfies, portraits, and nature photography.
Extension
The document discusses different types of photography and whether post-production techniques should be added. It examines applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, and medical photography.
For each application, the document considers whether post-production should be allowed and to what extent. It provides reasoning for each stance. Generally, it argues that applications aiming to portray true representations, such as photojournalism and medical, should not use post-production techniques. Applications aiming to attract consumers, such as advertising and fashion, can use post-production more freely.
The document also analyzes some example images and evaluates the post-production techniques used.
A2 Media Studies Evaluation
The document summarizes the tasks and products required for the media evaluation assignment, which included creating a movie trailer, magazine front cover, and movie poster. It then discusses the conventions of movie magazines and posters that were researched and what was learned. Specific details are provided about the design elements and techniques used in the student's magazine cover and movie poster to follow conventions and promote the fictional horror film created.
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This document discusses how social media impacts self-image and body image. It notes that over 90% of women are unhappy with their bodies due to ideals portrayed in media. Similarly, over 80% of men feel anxiety about their body image. Social media allows expression of individuality but also obsession with perfectionism that adds pressure. Uploading photos for approval can distort self-image. Further, over half of teens have had negative social media experiences, and cyberbullying is on the rise regarding body image and identity. While social media enables connection, it also enables bullying without refuge for victims. Solutions require support for openness online and responsibility from social media companies.
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This document summarizes research into the psychology behind the selfie culture. It discusses what a selfie is and why people take them. An experiment was conducted where participants rated individuals based on either an unflattering or flattering selfie photo of the same person. Those who saw the better photo rated the person as more confident, attractive and friendly, showing how first impressions from selfies can impact perceptions through cognitive biases like the halo effect. The research aims to understand selfie-taking behaviors and how online personas are curated through selective self-presentation.
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The document discusses the rise of the selfie phenomenon and selfie addiction. It traces the history of selfies from the first known self-portrait photograph in 1839 to the popularization of camera phones in the 2000s that enabled widespread selfie sharing on social media. The document examines case studies of selfie addiction, including a plane crash survivor who took a selfie amidst the sinking wreckage and a 19-year old British boy who spent 10 hours a day taking selfies. While selfies were rumored to be an official psychiatric disorder, they are not clinically recognized as such but can be linked to obsessive-compulsive tendencies when taken excessively.
Selfies - Understanding the Digital Self-Portrait - FILM 260
A flipbook presentation for my FILM 260 course on the phenomenon of 'selfies', the digital self-portrait.
Selfies: Positively or negatively impacting self-esteem?
The document discusses how selfies can impact self-esteem both positively and negatively. It explores how selfies have become a part of modern culture for both attention-seeking and self-expression purposes, especially for teens. While some research indicates selfies can boost self-esteem through likes and comments, other studies have shown an overreliance on social media validation through frequent posting of curated selfies can damage relationships and lead to lower self-esteem. Moderation is key, as insecure individuals who obsess over taking the perfect selfie risk developing selfie addiction.
The Selfie
Selfies have become a predominant part of everyday life as people use them to understand how others perceive them and shape their social identity. By taking, editing, and posting selfies, people can curate an online persona and share glimpses of their lives with others. While selfies allow self-expression and storytelling, they also present risks to self-esteem if used solely to seek validation through likes and comments.
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The document discusses the rise of selfie culture and its effects on society. It traces the history of self-portraits from early paintings to the first use of the term "selfie" in 2002. Now selfies are ubiquitous, especially on social media, with the average of 50-99 selfies posted per minute globally. Studies show teenagers and young adults are more likely to take selfies, often to express their appearance, activities or purchases. Some research suggests frequent selfie posting may damage real-life relationships or indicate lower social support. In general, selfies have become a widespread trend that is shaping popular culture and social behaviors.
Selfies
Taking excessive selfies, defined as more than 3 per day, and obsessively posting them online can be a sign of Body Dysmorphic Disorder (BDD) or lack of self-confidence according to psychologists. In extreme cases, BDD sufferers like Danny Bowman spend hours trying to take the perfect selfie but are never satisfied with their appearance, which leads to social isolation, dropping out of school, and even attempted suicide. Cognitive behavioral therapy can help BDD patients learn to moderate their selfie-taking behavior and focus less on their perceived flaws.
Sociological Impact of Selfies
The document discusses the sociological impact of selfies. It notes that over 1 million selfies are taken every day and shared on social media platforms like Instagram. While self-portraits have existed for centuries, selfies have become more prevalent with the rise of camera phones and social media. Some research has found potential negative impacts of heavy social media use and selfies, like increased feelings of insecurity in teens and lower quality of relationships. However, other studies found that selfies can boost confidence for many youth. Overall, the document examines the complex relationship between selfies, social media, and society.
#selfie: Our Society's Obsession With the Selfie
Selfies have become obsessively popular in society, driven by loneliness, desperation for attention, and the ability to curate and edit one's image for social media. While selfies allow people to present an idealized version of themselves and get validation from online connections, this focus on superficial interactions and curated self-images online can be psychologically unhealthy compared to real-life interactions that are not as controlled. The obsession with selfies is fueled by social media apps that facilitate instant photo sharing and editing, activating people's desire to curate the perfect selfie to share.
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The document discusses different types of digital graphics including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS file formats. Raster graphics use pixels and have a fixed resolution, so resizing can cause distortion. Vector graphics use paths and have no quality loss with resizing. JPEG is for web use and is small but loses quality with editing. TIFF allows multiple documents in one file and maintains quality with lossless compression. PSD supports layers and transparency but can only be opened in Photoshop. AI and 3DS graphics can be scaled with no quality loss but require specific software to open. The document provides advantages and disadvantages of each format.
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Photography task 1 photography applications
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
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Photographers often use specific lenses and lighting techniques for different styles of photography. For portraiture, a telephoto lens is commonly used to capture facial expressions up close. The images are usually taken in a controlled studio setting with artificial lighting and may involve post-production editing to enhance qualities like contrast and skin texture. Past portrait photographers have helped establish the genre through professionally commissioned works.
Question 2
The document discusses how media products represent social groups through images on their covers. It notes that the front cover model would need to represent an idealized version of the target reader through fashion, positioning, and how they look at the camera. The model must also appear mainstream and non-threatening. It then analyzes two example images, noting that the first image engages readers more through eye contact with the camera, while the second image makes readers feel isolated by having the models look away. The positioning and fashion in the first image provides more room for promotions and better represents the magazine's genre.
Evaluation: Question 2
The document discusses how media products represent social groups through imagery on their covers. It explains that the front cover model would represent an idealized version of the target reader through fashion, positioning, and how they look at the camera. The model must also appear mainstream and non-threatening. Images are analyzed showing how the way models look at the camera can create a personal connection, while looking away might make readers feel isolated. The positioning of models is also important, with one image giving a full view of both and leaving room for promotions, while another has the models standing side by side without much space.
What is mobile photography ?
Mobile photography involves capturing images using the camera on a smartphone or other mobile device. It has become very popular as phone cameras have improved greatly in quality. Some top phones for photography include the latest iPhone and Samsung Galaxy models. To improve mobile photography skills, one should take photos in good lighting, use a steady hand or tripod, keep the lens clean, avoid digital zoom, focus on subjects, and use gridlines and photo editing apps. There are many types of photography like food, candid, street, selfies, portraits, and nature photography.
Extension
The document discusses different types of photography and whether post-production techniques should be added. It examines applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, and medical photography.
For each application, the document considers whether post-production should be allowed and to what extent. It provides reasoning for each stance. Generally, it argues that applications aiming to portray true representations, such as photojournalism and medical, should not use post-production techniques. Applications aiming to attract consumers, such as advertising and fashion, can use post-production more freely.
The document also analyzes some example images and evaluates the post-production techniques used.
A2 Media Studies Evaluation
The document summarizes the tasks and products required for the media evaluation assignment, which included creating a movie trailer, magazine front cover, and movie poster. It then discusses the conventions of movie magazines and posters that were researched and what was learned. Specific details are provided about the design elements and techniques used in the student's magazine cover and movie poster to follow conventions and promote the fictional horror film created.
The Art Of Love ( critical reflection)
The document discusses conventions in romantic films and how the author's short film challenged some of those conventions. Specifically:
- Most romantic films show explicit romantic gestures like kissing and hand-holding, but the author's film only showed these occasionally.
- It was shot in a single location rather than being colorful and "happening" like typical romantic films.
- There was no dialogue, only background music, creating intrigue without words.
The author also discusses how branding, distribution, target audience, and technologies like cameras, editing software, and blogs were used in the project. Elements like consistent color palette, tagline, and social media were meant to engage audiences as if it were a real media product
CREATIVE CRITICAL REFLECTION
The document discusses the student's experience creating a two minute horror movie opening for a class project. It describes how the student used conventions of the horror genre, such as low key lighting, creepy music, and a ghostly figure. Inspiration came from movies and TV shows about mysteries at sea. The student learned many new film production skills throughout the project, such as using a DSLR camera, tripod, editing software, and online platforms to host the video. Completing the project was a challenging but rewarding learning experience.
Unit 15 - Photoshoot Plan
The photographer will take photos for a Jump Festival advertisement, including close-ups of hands, extreme long shots of the sunset, and full-body shots of someone jumping from an eye-level angle. The sunset and jumping photos will be heavily edited to be black shadows. A female model between 16-25 years old with long hair will be used to appeal to younger people and females. Wardrobe will be casual shorts and shirt to portray a normal festival attendee. Makeup is unnecessary as the face won't be visible. The photoshoot will take place on April 20th at the photographer's house.
Photography pro forma
This document discusses various applications of photography, including advertising and promotional photography, fashion photography, photojournalism, portraiture, and high street studio photography. For each application, the document provides examples and discusses the typical techniques used, such as lighting, lenses, and post-production editing. Advertising and promotional photography aims to sell products and is heavily edited. Fashion photography stages models to promote clothing brands. Photojournalism captures news stories and strives for objectivity with minimal editing. Portraiture focuses on faces while high street studio photography provides family portraits.
producing magazine layouts
The document provides details on the planning and production of a fashion magazine. It discusses conducting primary research through questionnaires with 10 people to understand audience interests. The results showed females were more interested in fashion magazines than males. Secondary research looked at existing magazines to see what elements appeal to audiences. The magazine will feature the student's own photography and has permission to feature model Jessica Bradford. Photos will be taken in the college photography studio using available equipment like cameras and lighting. As the equipment and model are provided by the college, there are no production costs.
Advertising and promotion presi
Advertising photography uses photographs to promote and sell products and ideas. It is used in areas like fashion, food, and product photography. Fashion and glamour photography emphasizes clothing and the human body to advertise products like perfumes. Food and still life advertising also sells products but may involve editing photographs. A perfume advertisement example uses the celebrity Scarlett Johansson to appeal to audiences and increase sales by associating the product with her glamour.
How to become a model
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Task 2 a
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Journal 2
- 1. Name: Kan Sook San ID Number: 0319326 Course Code: Social Psychology ( PSY30203 ) Title: Individual Journal 02
- 3. This is not an advertisement. I want to show the image and size of this camera that will be mention in the journal.
- 4. The Mechanism of Stereotypes From the advertisement that I have chosen, one of the social psychology concepts "stereotypes" can be found in the advertisement obviously. The advertisement is owned by a famous camera brand called "Olympus". There is a female figure at the center of the advertisement holding an interchangeable lens camera and a Smartphone. The camera is palm size big and the screen of the camera is able to be flipped. The screen of the camera is showing a "selfie" of the female figure. From the description at the bottom left of the advertisement, I want to highlight this description "Touch Selfie/ Built-in Wi-Fi for Easy Image Sharing and Smartphone Remote Control". "Selfie" is a photograph that one has taken of oneself. Therefore, in my opinion, this camera is designed for the people who like to "selfie" as the description that I have highlighted is the main selling point of the camera. There are gender stereotypes in the advertisement. Most of the people think that female likes to "selfie" compare to the male. In addition, they also think that female prefers to carry a small and convenient size camera. I also find that other camera advertisements shows gender stereotypes. For example, male figure usually appears in the digital single-lens reflex camera (DSLR) advertisement. A DSLR camera is a big, heavy and black in colour. ( For your information, the photo of DSLR will be shown at the behind of the advertisement. ) This is because male usually gives the impression of being a professional. Actually, nowadays almost everyone including the male knows how to "selfie" and most of them like to "selfie". Other than that, not only male knows how to use DSLR camera, there are many female are using DSLR camera to capture pictures. Even though the DSLR camera is quite heavy and inconvenient, many females prefer to carry it to capture a high quality photos. I am a female and I like to use DSLR camera to capture pictures too.