The document discusses the economic value of biodiversity and ecosystem services, highlighting the need to internalize environmental values in economic policies and business practices. It emphasizes the widespread and escalating environmental damage, particularly affecting marginalized communities and future generations. Methods and tools are increasingly available for measuring and reporting on natural capital, urging governments and companies to recognize and disclose their impacts on the environment.

1. The Economics of Ecosystems and Biodiversity
(TEEB)
www.teebweb.org

2.
TEEB on a T-shirt (almost)
• Biodiversity and ecosystem services (BES or “natural capital”) have
significant economic value, even if it is sometimes intangible
• Environmental damage is widespread, accelerating, costly and
unjust (especially to the poor and to future generations)
• Environmental values and damages are economically “invisible” due
to externalities, missing property rights, lack of information, etc
• Reliable methods are available and increasingly used to measure
environmental values in economic / monetary terms, at all levels
• Market-based instruments are available and increasingly used by
governments to “internalize” the value of nature in economic policy
and public investment
• Practical tools are available and increasingly used by companies to
“mainstream” the value of nature in business strategy and operations
27 September 2012 - 2

3. 27 September 2012 - 3

4.
Selected WWF corporate partners (2011-12)

5. Why are we doing this?
• Beef and Sugar: The second biggest threat to the Great Barrier
Reef is agricultural run-off (Great Barrier Reef Marine Park
Authority, 2009)
• Forests: 9% of forest product imports to Australia have been linked
to illegal logging (Jaakko Pöyry Consulting, 2005)
• Palm Oil: Palm oil plantations are the primary cause of permanent
rainforest loss in Malaysia and Indonesia (UNEP, 2007)
• Seafood: 32% of the world's fish stocks are overexploited, depleted
or recovering (FAO, 2010)
27 September 2012 - 5

6. Market Transformation: Our approach
Finan
cial
Servic
es
27/09/12 - 6

7. WWF, Market Standards & Certification
Mature Developing Emerging
WWF 27 September 2012 - 7

8. Natural Capital Declaration
“We therefore call upon governments to ...
• Require companies to disclose the nature of their dependence and
impact on Natural Capital through transparent qualitative and
quantitative reporting”
27 September 2012 - 8

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11. 27 September 2012 - 11