Here are some ways companies should customize their entry strategy for green buildings: - Target early adopters and sustainability leaders who are most familiar with emerging technologies. Partner with architects, engineers and construction firms. - Emphasize the cost savings and ROI potential of green features to appeal to both environmental and economic motivations. - Find local partners who understand regional market dynamics and can connect technology to customers' cash flows and priorities. - Start with a low-cost strategy to prove performance, then expand offerings as standards and demand increase. Focus on connecting tech to customers' priorities. - Engage opinion leaders to educate broader market and accelerate adoption curves. Make tech benefits easily understood. The key is meeting customers

1. !"#$%&'(#))*+,&-#(&!(%%+&./*"0*+,&1#)23#)2&
!"#$%&'(&)&"*+',-./.+'01!'
2*)#34'!)&5%6$
'
(#7-&4"'89)':#+'01!'
(*6*&47-'/#4*7$34'
;7$3<*4'=>?='

2. 4$#/)&5/6&7%2%8(9:&
'%9:+#"#,<&9#C%(8,%&
! @*5A6'75#*)$6'B)"'+%;&$/2*+%22&#33#()/+*)*%2&C43D' -./)*"0.12.3'34("
*D*4E#)E'$*7-)353E#*6'#)'A-%6#7&5'&)"'5#C*'67#*)7*6'' -./)*"-5(4'1("
6*78"-4.*)9'"
! ;F*46'3)E3#)E')%9:+#"#,<&8+0&=8(>%)&*+)%""*,%+9%+'
:/'+4*7+";',7+/'("
&6'G*55'&6'D&4H*$'"&$&'&)"'73)695$#)E'6*4I#7*6''
</4'*3)=>'"?$'/("
! ;I*4'?@A&9"*%+)2&#+'2*6&9#+)*+%+)2'J'D95$#)&$#3)&5' @7.AB)('8"C)4'*7)/("D"
0,'17+)/("
734A34&$#3)6+'#)I*6$346+'E3I*4)D*)$6+'&)"'20K6' ?.*1$/)=.3")38"E'/7>'*5"
0,73)"@7.F,)*1)"
! !"#$8"&(%89:B&G#$-'3I*4'L>'*DA53%**6'#)'136$3)+'M*G'
G)4'*"
N34H+'!D6$*4"&D+'2#)E&A34*+'2-&)E-&#+'2*395+'&)"'
<8>)3+'8"C)4'*7)/("
O3H%3' F*734'8H"?/'%7B/'H")38"
I*9)37+":/'+4*.37+("
! P3D<#)*6'"**A')%9:+*98"&%63%()*2%'G#$-'$/2*+%22& :3'*95":/'+4*.37+("
8+8"<2*2&$3'69AA34$'6$4&$*E#7'"*7#6#3)6' -$(4)73)B/'"@$7/8739"
C)4'*7)/("
:J+7'34"@$7/8739"-5(4'1("
0,73)"K33.>)=.3"
!"#$%"&'(')*+,"

3. D%E+*+,&!(%%+&./*"0*+,&'%9:+#"#,*%2&
!"#$%&'()*%"+,$*-+%.(-/,$0.$1%.2(3%$+4-+$(*).02%1$+4%$%"%.5#$0.$
.%10'.3%$%63(%"3#$07$-$8'(/9("5$-802%$+4-+$07$-$1+-"9-.9$$+%34"0/05#"
• K6$&<5#6-*"'E4**)成熟技术Q''
KR&DA5*6Q' LMN".O"2*71)*5"
'3'*95")38"PQN"
B<*4'E5&66'S#)695&$#3)T纤维玻璃隔热'
.O"'/'+4*7+745" LMN".O"9/)((H"(4''/H"
U&799D'E5&66'真空玻璃' +.3+*'4'")38".4,'*"
:K/'5#E-$#)E'$3'4*A5&7*'$4&"#$#3)&5'5#E-$#)E' 1'4)/("
• KD*4E#)E'E4**)新技术Q'
KR&DA5*6Q'
!*43E*5''气溶胶隔热材料'
K5*7$43'7-43D#7'E5&66电变色玻璃'
:K/'5#E-$#)E'6%6$*D'G#$-'6D&4$'73)$4355#)E'智 RMN".O"S)4'*"
能控制:K/'灯光系统'
!"#$%"&'(')*+,"

4. F=%(,*+,&,(%%+&)%9:+#"#,*%2&,(#;&)#&GHI&$*""*#+&$<&?A?A&
! '#)8"&=8(>%)Q'#)74*&6*6'C43D'V?WX'<#55#3)'#)'=>?>'$3'V=YW'<#55#3)'#)'=>=>'S&'XZ'P![(T'
! F2)8$"*2:%0&,(%%+&#)74*&6*6'C43D'V?'<#55#3)'$3'V?]?'<#55#3)'S&'^.?Z'P![(T'
! F=%(,*+,&,(%%+&#)74*&6*6'C43D'V?^'<#55#3)'$3'VL^'<#55#3)'S&'=Z'P![('T'
V^>>+>>>'
V=W>+>>>'
V=>>+>>>'
0&4H*$'6#_*''
V?W>+>>>'
S`2V'D#55#3)6T'
V?>>+>>>'
VW>+>>>'
V>'
=>>]' =>?>' =>??' =>?=' =>?^' =>?' =>?W' =>?X' =>?Y' =>?L' =>?]' =>=>'
2*4I#7*6'SE4**)T' Ka9#AD*)$'SE4**)T' 0&$*4#&56'SE4**)T'
2*4I#7*6'S*D*4E#)E'E4**)T' Ka9#AD*)$'S*D*4E#)E'E4**)T' 0&$*4#&56'S*D*4E#)E'E4**)T'
!"#$%"&'(')*+,"
23947*Q'':9R'(*6*&47-'

5. J#+%<&:82&-#""#;%0&&):%2%&=8(>%)&=8>*+,&0%C%"#3=%+)2&&
-.$*+'T"#$%"&'(')*+,"
• Over 330 VC investment deals made by 160 companies in green
building sector from 2000 to May 2012 !"#$%"&'(')*+,"

6. F68=3"%2&#-&,#C%(+=%+)&$#0*%2&%+8$"*+,&!(%%+&
./*"0*+,2&
US: European Commission China:
Environmental Protection Agency Ministry of Housing Urban Rural Development
Department of Energy (MOHURD)
India
Bureau of Energy Efficiency
Singapore Building and Construction Authority
South African
Bureau of Standards (SASB)
!"#$%"&'(')*+,"

7. !#C%(+=%+)2&89(#22&):%&,"#$%&:8C%&8++#/+9%0&2/33#()*+,&
3#"*9<&=%82/(%2&-#(&!(%%+&./*"0*+,2&&
UK Green Deal:
On-Bill Financing
US: Commercial Energy EC Directive:
Efficiency Tax Credit Net Zero Energy Buildings
Singapore:
Retrofit Cash Rebate
Malaysia’s Green Building Index
Australia: Carbon Tax at $23/ton
!"#$%"&'(')*+,"

8. K#"*9<&*+2)(/=%+)2&-#(&3(#=#)*+,&!(%%+&./*"0*+,2&
K#"*9<&L+2)(/=%+)' D%29(*3)*#+'
./*"0*+,&9#0%2&8+0& (*E95&$#3)6'D&)"&$#)E'D#)#D9D'*)*4E%'*b7#*)7%'A*4C34D&)7*'C34'$-*'&AA5#&)7*6+'
2)8+08(02' <9#5"#)E'*)I*53A*'D&$*4#&56'&)"'5#E-$#)Ec'63D*'739)$4#*6'-&I*'C*"*4&5'5*I*5'<9#5"#)E'
73"*6'G-#5*'3$-*46'5*&I*'#$'$3'6$&$*'34'7#$%'&9$-34#$#*6'
78*2*+,&*+-#(=8)*#+& K)*4E%'&9"#$#)Ec'6-&4#)E'*)*4E%'A*4C34D&)7*'4*695$6'G#$-'$*)&)$6+'3G)*46+'3779A&)$6+'
8+0&8;8(%+%22' &)"+'#)''63D*'7&6*6+'E*)*4&5'A9<5#7'
F+%(,<&%M9*%+9<& KRA5#7#$'E3&56'$3'#DA43I*'*)*4E%'*b7#*)7%'&)"d34'4*"97*'*)*4E%'73)69DA$#3)'
*=3(#C%=%+)&)8(,%)2'
'86&9(%0*)2&8+0& O&R'74*"#$6'&)"'*R*DA$#3)6'C34'*)*4E%'*b7#*)7%'6$497$94&5'4*$43B$6+'*b7#*)$'
%6%=3)*#+2' *a9#AD*)$+'&)"'&AA5#&)7*6'
D*(%9)&E+8+9*8"& P&6-'4*<&$*6+'53Ge#)$*4*6$'53&)6+'53&)'E9&4&)$**6'
822*2)8+9%'
N)*"*)<&(%,/"8)*#+2' ,43E4&D6'$-&$'*)E&E*'9$#5#$#*6'$3'*)E&E*'$-*#4'796$3D*46'#)'*)*4E%'*b7#*)7%'A43E4&D6+'
6D&4$'D*$*4'&"3A$#3)+'3)e<#55'B)&)7#)E'3C'6D&4$'&AA5#&)7*6'
-.$*+'T"#$%"&'(')*+,"
!"#$%"&'(')*+,"

9. ':*(0&38()<&2)8+08(02&:8C%&98)8"<O%0&):%&
9#==%(9*8"&=8(>%)&
200,000 Buildings from 1990-2012
Cumulative 2 Billion ft2
From 2000-2012
China MOHURD 3-Star Rating
200 Buildings at 2 million ft2
From 2006-2012
!"#$%"&'(')*+,"

10. K#"*9<&*2&*=3#()8+)P$/)&&):%(%&8(%&#):%(&-89)#(2&
! 1#;&"8(,%&*2&):%&=8(>%)&#33#()/+*)<Q&
! 4$*"*)<&)#&K8<&
• f-&$g6'#)'%394'G&55*$hQ'[/,'A*4'7&A#$&'
! R*""*+,+%22&)#&K8<&
• 237#*$&5'*)I#43)D*)$&5'D3$#I&$#3)6'
• K73)3D#7'D3$#I&$#3)6Q'A&%<&7H'3)'*)*4E%'6&I#)E6'"4#I*)'<%'
*5*7$4#7#$%'A4#7*'4*E#D*'
!"#$%"&'(')*+,"

11. R:%(%&2:#/"0&<#/&*+C%2)&<#/(&3(%9*#/2&=8(>%)&
0%C%"#3=%+)&GGQ&
?
!"#$%"&'(')*+,"

12. 5/6&S8)*#+2&78+>*+,&T:8()&
W'
F=%(,*+,&V3*+*#+& 7*9:&'(%+02%))%(2&
5%80%(2&
,35#7%'!$$4&7$#I*)*66'U&59*'
^'
N+0%(0%C%"#3%0& F+%(,<U7*9:&
7*2%(2& 58,,8(02&
?'
>' ^>>>>' X>>>>'
[/,''S`2V'A*4'P&A#$&+',,,'&"i96$*"T'
!"#$%"&'(')*+,"

13. L+)(#0/9*+,W&S8)*#+2&78+>*+,&T:8()&-#(&!(%%+&./*"0*+,2&
-.$*+'T"#$%"&'(')*+,"
!"#$%"&'(')*+,"

14. 1#;&0#&):%&+8)*#+2&2)89>&/3Q&
-.$*+'T"#$%"&'(')*+,"
!"#$%"&'(')*+,"

15. T#=38+*%2&&2:#/"0&9/2)#=*O%&):%*(&&%+)(<&2)(8)%,<&
! (#7-'$4*)"6*$$*46'
• 0&4H*$'"%)&D#76'D36$'C&D#5#&4'$3'D95$#e)&$#3)&5'734A34&$#3)6.''
• 1*6$'A5&7*'$3'E*$'*&45%'&"3A$*46'3C'*D*4E#)E'$*7-)353E#*6'
! KD*4E#)E'3A#)#3)'5*&"*46'
• :3Ge736$'6$4&$*E%'
• j3796'3)'73))*7$#)E'$*7-)353E%'$3'796$3D*4g6'7&6-ek3G'
• j#)"'537&5'A&4$)*46'G#$-'D&4H*$'7-&))*56'&)"'4*5&$#3)6-#A6''
! :&4E*'C4&ED*)$*"'D&4H*$6''
• j3796'3)'4*E#3)6'G#$-'&'73D<#)&$#3)'3C'69AA34$#I*'A35#7%'D*&694*6'
&)"'-#E-'*5*7$4#7#$%'A4#7*6'
! `)"*4"*I*53A*"'4#6*46''
• O%A#7&55%'5&7H'3C'9$#5#$%''&)"'B)&)7#)E'#)C4&6$497$94*'
• 034*'*F34$6d736$6'$3'#)74*&6*'$-*'&G&4*)*66'3C'E4**)'<9#5"#)E'
!"#$%"&'(')*+,"