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Modern Marketing with Marketing Content


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Use marketing automation and data analytics for effective marketing content development and performance

Published in: Business, Technology
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Modern Marketing with Marketing Content

  1. 1. Everybodywants it.
  2. 2. Go to the numbers.
  3. 3. Findthegaps.
  5. 5. A key forEvery Door.
  6. 6. Be ready to adapt.
  8. 8. Audit andmeasureyour existingcontent.
  9. 9. Crowdsource for newcontent opportunities
  10. 10. Empower yoursales teams withthe right contentat the right time.
  11. 11. Get agile. Analyze yourdata, but moreimportantly, do somethingwith it.
  12. 12. Marilyn Cox is a Modern Marketer and Director ofMarketing Communications, at Cincom Systems Inc. Shecreates strategic and tactical marketing communicationsthat help achieve corporate objectives. Follow her@marilynecoxAbout MeSince 1968, Cincom System, Inc. has helped thousands of clientsworldwide by solving complex business problems with its software andservices, with an average return on investment of more than $30 to $1.About Cincom