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(Told by You)
1
@SamMelnick
IDC CMO Advisory Service
3
4
5
6
“
”
@ValaAfshar (Vala Afshar) CMO
- @ExtremeNetworks
Kristen Petersen, Director
Demand Center Marketing
Ops
- @F5Networks
© IDC Visit us at IDC.com and follow us on Twitter: @...
“Digital marketing is not what
it's about. It's about marketing
in the digital age”
@Nickpanayi (Nick Panayi), Director,
G...
Duane Schulz, VP
Corporate Marketing
- @XeroxCorp
“ .
The future of marketing will belong to brands who time
& brain power .”
@Mvolpe (Mike Volpe), CMO
- @Hubspot 11
12
@chiefmartec (Scott Brinker),
CTO
- @IonInteractive
@gregestes5 (Greg Estes), VP Marketing
- @NVIDIA
@kaykas (Jascha Kaykas-
Wolff), CMO
- @BitTorrent
“What you are doing today is
not good enough for tomorrow.”
Rich Goldman, VP of Corporate
Marketing & Strategic Alliances
...
16
@MayerBecker (Mayer
Becker), Head of Global
Marketing Operations
- @NCRCorporation
“Simplicity is the key!!!”
Thimaya Subaiya, Sr. Director Marketing Strategy
– @salesforce
@mtihista (Maia Tihista), Sr Director Global Marketing
– @flexerasoftware
© IDC Visit us at IDC.com and follow us on Twitt...
“#TotallyDigitalizedExperience”
Alexander Erofeev, CMO
- @kaspersky
@jwhatcott
(Jeff Whatcott), CMO
- @Brightcove
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 20
@LaurenV (Lauren
Vaccarello), VP Marketing
- @AdRoll
“The future of marketing is and
for the buyer and for the
marketer”
@HeidiBullock (Heidi Bullock), Sr Director Marketing
-...
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 24
Jeff Thayer, VP Marketing
Operations
- @Infor...
25
“The business of
Marketing is a science...
…delivered as an art”
@danielcfng (Daniel Ng),
Sr Director of Marketing
– @C...
@JeffMMorris (Jeff Morris),
VP Product Marketing
- @gooddata
26
© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 27
“
Figure out how to help them and they will
c...
#FutureMKTG
28
Thank You!
The Future of Marketing (Told by You) #futuremktg
The Future of Marketing (Told by You) #futuremktg
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The Future of Marketing (Told by You) #futuremktg

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As an analyst covering marketing I am asked all the time about what the future holds. However, my best ideas almost always form from conversations with smart people in the field. This slide deck takes tweets submitted to my latest survey (IDC's 2014 Marketing Barometer Story) and tells a story of what you, the marketers of the world, believe is the future of marketing.

Published in: Marketing, Business, Technology

The Future of Marketing (Told by You) #futuremktg

  1. 1. (Told by You) 1 @SamMelnick IDC CMO Advisory Service
  2. 2. 3
  3. 3. 4
  4. 4. 5
  5. 5. 6
  6. 6. “ ” @ValaAfshar (Vala Afshar) CMO - @ExtremeNetworks
  7. 7. Kristen Petersen, Director Demand Center Marketing Ops - @F5Networks © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 8
  8. 8. “Digital marketing is not what it's about. It's about marketing in the digital age” @Nickpanayi (Nick Panayi), Director, Global Brand & Digital Marketing - @CSC
  9. 9. Duane Schulz, VP Corporate Marketing - @XeroxCorp
  10. 10. “ . The future of marketing will belong to brands who time & brain power .” @Mvolpe (Mike Volpe), CMO - @Hubspot 11
  11. 11. 12 @chiefmartec (Scott Brinker), CTO - @IonInteractive
  12. 12. @gregestes5 (Greg Estes), VP Marketing - @NVIDIA
  13. 13. @kaykas (Jascha Kaykas- Wolff), CMO - @BitTorrent
  14. 14. “What you are doing today is not good enough for tomorrow.” Rich Goldman, VP of Corporate Marketing & Strategic Alliances - @Synopsys
  15. 15. 16 @MayerBecker (Mayer Becker), Head of Global Marketing Operations - @NCRCorporation
  16. 16. “Simplicity is the key!!!” Thimaya Subaiya, Sr. Director Marketing Strategy – @salesforce
  17. 17. @mtihista (Maia Tihista), Sr Director Global Marketing – @flexerasoftware © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential
  18. 18. “#TotallyDigitalizedExperience” Alexander Erofeev, CMO - @kaspersky
  19. 19. @jwhatcott (Jeff Whatcott), CMO - @Brightcove © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 20
  20. 20. @LaurenV (Lauren Vaccarello), VP Marketing - @AdRoll
  21. 21. “The future of marketing is and for the buyer and for the marketer” @HeidiBullock (Heidi Bullock), Sr Director Marketing - Marketo 23
  22. 22. © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 24 Jeff Thayer, VP Marketing Operations - @InformaticaCorp
  23. 23. 25 “The business of Marketing is a science... …delivered as an art” @danielcfng (Daniel Ng), Sr Director of Marketing – @CommVault
  24. 24. @JeffMMorris (Jeff Morris), VP Product Marketing - @gooddata 26
  25. 25. © IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 27 “ Figure out how to help them and they will come” @LindaHecht (Linda Hecht), CMO - ESRI
  26. 26. #FutureMKTG 28 Thank You!

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