The document discusses livestreaming as an economic activity, known as the "livestream economy". It notes that livestreaming has become popular in China as a way for both famous and ordinary people to connect with fans and earn income. Livestreamers in China can make anywhere from a few hundred to tens of thousands of dollars per month. The livestreams cover various topics including vlogs, cooking, video games, pranks, and tutorials. The document also discusses using livestreams to provide tutorials, hangouts, and a sense of familiarity with viewers. Potential ways to grow an audience for livestreams are discussed, such as using high quality video and audio, and maintaining a consistent streaming schedule and internet connection.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
Social Media With a Strategy - Nonprofits and Religious OrganizationsSee3 Communications
In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
More info: http://www.see3.net/event/religion-communication-congress-2010
This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers.
This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
Using Social Media in Substance Abuse Prevention, Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Prevention, Treatment and Recovery was presented by Jennifer Barbour of another jennifer writing lab on June 18, 2012 at the New England School of Addiction and Prevention Studies.
Social Media With a Strategy - Nonprofits and Religious OrganizationsSee3 Communications
In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
More info: http://www.see3.net/event/religion-communication-congress-2010
This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers.
This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Week 6 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Lightweight authoring, blogs, and wikis
Social Media Best Practices in the Hospitality IndustryDr Matt McDougall
Hotels and the Hospitality industry as a whole has undergone some changes due to the rise and growth of social media. This presentation provides some practical approaches for hoteliers to leverage social media marketing.
Consumers making product & brand choices are increasingly turning to computer-mediated communication for information on which to base their decisions. Besides perusing advertising & corporate websites, consumers are using newsgroup, chat rooms, email & other online formats to share ideas, build communities & contact fellow consumers who are seen as more objective information source.
Marketing researchers use a variety of methods to study consumers. NETNOGRAPHY is one such qualitative & explorative research approach to analyse the consumer dialogue in online communities in order to gain unbiased consumer insights. These consumer insights in turn are converted into solutions. If these solutions are implemented in the product or service , it can capture lot of market.
My seminar focuses on research methodology tool , Netnography, the procedure to conduct Netnograhy online along with the example of Apple i-pod nano, the various online solutions which do this Netnography survey along with the case of Listerine and finally the review of netnography, its scope and limitations , conclusion and the ethical considerations to use this tool to survey online communities.
Product Review of Netflix by Chisom Dom-Anyanwu.pdfChisomDomAnyanwu
I’m excited to present to you today my most recent work as a product manager — a thorough review of the Netflix Movie Streaming Application.
On doing this I discovered a problem that users have with the application: an immersive Comment Section feature. Users have expressed their interest in wanting a vital component — the ability to interact with other viewers through comments. Users argue that having a comment section within Netflix itself would enhance the viewing experience and foster a sense of community among its subscribers.
A comment section on Netflix can significantly boost business value and customer satisfaction. It fosters a sense of community, encourages word-of-mouth marketing, and allows users to share their thoughts on specific movies or TV shows. This can lead to personalized recommendations, improved customer satisfaction, and audience insights. The comment section also provides valuable audience insights, allowing Netflix to understand viewer preferences, identify trends, and make data-driven decisions about content library and future productions. Additionally, an integrated comment section within the Netflix platform provides a competitive advantage, providing a seamless and convenient space for users to engage without leaving the platform, potentially increasing customer loyalty.
As a passionate advocate for seamless user experiences and constant improvement, I decided to research and recommend solutions to this problem. #Netflix has undeniably revolutionized how we consume entertainment, captivating millions with its diverse content library and personalized recommendations. However, every great product can benefit from iterative enhancements, and that’s precisely what I set out to achieve.
Interested in learning how User Experience (UX) design can help you meet your goals? Join the UX designers of EMBL-EBI on Friday, 3 March at 11am in the Kendrew Lecture Theatre to hear about what they do and how they make data services better for researchers.
During this 45-minute seminar we will introduce you to UX design, show how it can be applied and demonstrate how it can make a positive difference. The seminar will be followed by a discussion and refreshments, so you can meet EMBL-EBI's UX designers in person and explore how you might benefit from UX design in your own work.
Speakers: Nikiforos Karamamis, Gabby Yordanova, Revathi Nathaniel & Michele Ide-Smith
Organisers & on-hand for questions: Jenny Cham & Joseph Rossetto
Overview Of Current Museum Presence In Social Mediaconiecto
Presentation at the "Get Connected - Your Museum and Web 2.0" workshop organised by the Irish Museums Association in collaboration with the Interaction Design Centre at the University of Limerick hosted by the Hunt Museum, Limerick (13 November 2009)
Facebook Live is a great tool to increase Facebook reach and engagement. Learn the nuts and bolts of broadcasting live, helpful equipment for amateur videographers and how health care not-for-profit Midland Care has used Facebook Live to make our messages accessible to a wider audience. Presentation prepared for Topeka Social Media Club, February 29, 2018.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
1. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
IFTF Article
The Livestream Economy
http://www.iftf.org/future-now/article-detail/the-livestream-economy/
2. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
Excerpt
“For the already famous, livestreaming is a way to get closer to
their fans and build a relationship that feels more authentic and
unmediated. For ordinary people, livestreaming lets them turn
their daily lives into a commodity, and find an escape from the
crushing loneliness many of them feel”
3. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
Notes
• Livestreaming became huge in China in 2016
• Can make between a few hundred to tens of thousands of
dollars a month
• All age groups stream
• Vlogs, cooking, video games, pranks, tutorials, etc
• Intimate views on people’s lives
4. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web (Quora)
Quora Question and Answer
What unique services do Livestreams currently provide? What
else could they potentially provide in the future?”
(Didn’t get an answer)
Research: Tutorials, hangout, familiar faces
5. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web (Quora)
Quora Question and Answer
Similar Question:
“How can I get more viewers in my livestreams?”
https://www.quora.com/How-can-I-get-more-viewers-in-my-
livestreams
Answer:
• Correct formats to view through mobile/computer
• High quality audio/video
• 16:9 Aspect Ratio
• Strong internet connection
6. Jorden Prussing FA102B Professor Klinkowstein
Draft Product or Service Description
Early Concept
Quick livestreams for how-to’s, discussion, tutorials, or hangout
7. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming
product idea = unique short livestreams-user downloads and sets up account
-user wants to stream short tutorials (art for example)
-starts to get some views
-user reaches 20 followers
-user can add a tip button to account
-user continues to make how to's for suggestions receives from followers
-reaches a high number of fans
-starts to stream as a hang out with fans
-user is happy to share knowledge on digital art and gets a decent amount of tip
money a day
-daily usage of 30ish minutes
-also can be used for cooking, crafts, cleaning, teaching
(youtube tutorial specifically for what you want)
10. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming 3
Survey
Advertisement
Download
Profile Creation Set Up Usage
Future
Focus Groups: Interview people
who have experience with
streaming services
Speak to artists: What do
beginner art students struggle
with? Are advanced artists willing
to teach?
Elders: Is there an interest on
the opposite side of the expected
users?
App stores: Available to as
much users as possible. Android
and Apple play stores.
Desktop: For people who aren’t
on their phones or tablets that
much. A desktop version can be
used through a browser or a
client can be downloaded.
Viewer/user: The bulk of the
downloaders will end up being
viewers. They just watch the
content and tip the streamers.
Show them advertisements to
fund the app.
Interests: Ask the user what they
are interested in in order to recom-
mend correct types of streamers.
Subscriptions: Prompt the user to
subscribe to a few streamers in
order to build a home feed.
About user: Username, profile pic
Security: Security codes, email
View: Look through the
homefeed and click on interesting
looking videos. Look through the
subscriptions to tune in for a
streamer they already follow. Pull
up a sketchbook/creative cloud
software to follow along.
Upload: Stream videos to teach
the viewers about digital art,
anatomy, photoshop, graphic
design, etc etc. Streamers can
keep to a schedule so their
subscribers know when to
expecct new content. Streamers
can also upload their clips online.
Interests: Streamers get a
homefeed based on their interests
too.
Subscriptions: A streamer can
follow other streamers.
About user: Username, profile pic,
what they will stream
Set up unique profile: “tip jar”,
goals to reach, vote for next
stream
Streamers: These users are the
content creators on the site.
They pay a small entry fee to
start streaming to keep “weird”
people from streaming with no
risks. The fee gives them
bonuses to their account like a
nicer interface, analytics, more
control on acount customization.
Word of mouth: General
spread from users to friends,
family, etc.
Web Page ads: Simple
banner ads online. Advertise
on art websites, cartoon/anime
video services, and
Sponsors: Partnerships with
content creators on youtube
and the small art community
on twitch.
Video Ads: Advanced online
ads of artists using the app.
Video ads can show what it is
like to be a viewer or a
streamer.
Printed ads: Real life ads put
in newspapers/magazines or
posters. This is the least
promising ad aimed at offline
people. However users who
aren’t familar with technology
are part of the demographic,
so it could interest some
elders.
Whats next?
a) Partnerships with Twitch?
b) Usage at universities to
stream classes?
c) Implement a store for users
to buy one-on-one personal
lessons or special lessons
Survey again!
Tip/follow
Become a fan
Teach, answer
questions, and
get tips
Get fans and a
following
