fa102c

1. Nudge Design Proposal
Jorden Prussing
FA102C
Recycling in Alliance Hall
Research, Branding, Motion Graphic for Nudge Design Studio

2. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Recyclables being thrown away in Alliance Hall
Image Source: Me

3. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Prevent recyclables from just ending up in a landfill
Image source: https://isiria.wordpress.com/tag/recycling/

4. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Why Doesn’t Everyone Recycle?
- too confusing (which plastics
are recyclable etc)
- not easily accessible
- doesn’t think it makes a
difference
http://www.huffingtonpost.com/entry/psychology-of-why-people-dont-recycle_us_57697a7be4b087b70be605b3

5. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Why Should We Recycle?
- reduce waste in landfills
- take care of the environment
- reduce pollution
- create jobs
http://www.huffingtonpost.com/entry/psychology-of-why-people-dont-recycle_us_57697a7be4b087b70be605b3

6. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Central Area inside
Alliance Hall (floor 2)
Image Source: Me

7. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Hallway Inside
Alliance With
Nudge Design
Implemented
-Make all recycle bins blue
-basketball court on the ground
-a hoop designed above the open bin

8. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
New version (image)

9. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
New version (gif)

10. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Solution
Basketball hoop game:
-easy
-to see hard to miss the basketball design
-fun to take a quick shot into the recycle bin
-less like a chore and more like a game
-draws more attention to recycling
-even if students eventually stop playing the game, they know where the
bin is now

11. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Tip Used
Design Tip: To encourage people to select an
option or engage in behaviors where the positive
outcomes are delayed, introduce present
benefits to make the desired outcome more
appealing.
Scoring a shot = instant positive outcome
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper_Behavioral-Economics.pdf

12. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
3 words
Reinforce
Environment
Ubiquitous
Palakasin (Filipino)
Comhshaol (Irish)
Allgegenwärtig (German)
Words from:
https://isiria.wordpress.com/tag/recycling/
http://www.huffingtonpost.com/entry/psychology-of-why-people-dont-recycle_us_57697a7be4b087b70be605b3
https://www.artefactgroup.com/wp-content/uploads/2012/04/Artefact-Whitepaper_Behavioral-Economics.pdf

13. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
15 Images
Reinforce
(Palakasin)
Environment
(Comhshaol)
Ubiquitous
(Allgegenwärtig)

14. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Early Concepts and Sketches

15. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Final 5 Concepts

16. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
5 Real Typeface-Logo Designs

17. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Studio Name Brainstorm
Palakasin
Comhshaol
Allgegenwärtig
Pashto
Calagen
Kasart
Mhsh
Pahsho
Gegaol
Palgenti
Amla
Shao
Comti
(Not 100% sure with the name)

18. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
10 Typeface Designs

19. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Logo + Typeface Brainstorm

20. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Logo + Typeface Top 4

21. Jorden Prussing
FA102C
Research, Branding, Motion Graphic for Nudge Design Studio
Motion Graphic Sound
https://drive.google.com/file/d/1QfxwTME6LHXdTJohhOoZ5ZcvDlYcJh11/view?usp=sharing