The presentation discusses strategies for successful Joomla web development projects from small to enterprise-level. It covers each phase of a project including planning, design, development, testing and launch. For small/medium projects, phases like planning and design typically take 3-5 hours while infrastructure and development can take 20-30 hours. Enterprise projects involve more formal processes, resources, and decision makers across longer timelines of 6-12 months. The presentation emphasizes proper planning, documentation, scope management and client expectations to achieve successful project outcomes and support.

1. Today's Presentation: The Process of Building Joomla Web Sites – From Small to Enterprise Projects

4. Client will lack understanding and competency in key project areas.

5. CMS projects are especially prone to scope creep.

6. Project deliverable may be new to vendor.

8. Organizes the work effort

9. Ensures consistency

10. Enables process improvements

11. Manages client expectations (and their resulting satisfaction and confidence in your work)

13. Different projects will have different approaches and permutations

15. Different projects will have different approaches and permutations

17. Small/Medium-sized organizations

18. Vertical markets

19. Internal client

20. Enterprise vs. Small/Medium

22. Project has formal and specific requirements

23. Customer willing to spend more for the precisely correct solution ENTERPRISE

25. Project has formal and specific requirements

27. Customer wants “one-stop shopping” for discrete solution.

28. Customer willing to compromise requirements for value ENTERPRISE SMALL/MEDIUM

30. Brings many resources to table

31. Project duration 6-12 months

32. Final decisions made with committee involvement

33. Multiple Joomla environments ENTERPRISE

35. Brings many resources to table

36. Project duration 6-12 months

37. Final decisions made with committee involvement

39. Has few resources; will look to vendor

40. Project duration 1-3 months

41. Final decisions made by single person

42. Single environment ENTERPRISE SMALL/MEDIUM

43. Project Overview, Small/Medium Markets

44. Project Overview, Enterprise Requirements (Phase 3) Prototype (Phase 4) Finalize Content and Development (Phase 5) Launch (Phase 6) Measure, Optimize and Market (Phase 7) Maintenance Support (Phase 8) Planning and Strategy (Phase 1) Information Architecture (Phase 2)

45. Project Overview, Enterprise

47. Project Phase: Business Development

49. Probably not familiar with Joomla (but this is starting to change)

50. Will likely require additional services

51. May require client-specific costing approach

52. 3-4 hours to develop proposal (YMMV)

54. Thorough discovery is essential … … sometimes you can charge for it.

56. 8-16 hours for proposal development

57. RFP aids the “discovery” effort

58. First meeting after contract award is a project strategy workshop

59. Project Phase: Planning and Structure

61. Inventory of existing content/features/design assets

62. Draft Web site taxonomy

63. Taxonomy review/revision/approval

64. Milestone: Final approved taxonomy

74. Project Phase: Design and Prototyping

76. Design consultation with client

77. Outside-in art direction (“packaging design”)

78. Generation of 1-3 initial comps

79. Review/revision and approval

80. Milestone: Final design

83. A creative design is selected

84. SEO keywords are approved (SME's and user advocates)

92. Project Phase(s): Infrastructure, Features & Content

94. Joomla installation and primary configuration (2-6 hours)

95. Joomla structural configuration (1+ hours; depends on site size and complexity)

97. Bespoke Joomla template implementation: 8-12 hours (including content and component styles, WYSIWYG editor styles integration, HTML overrides, module chrome, etc.)

101. Image Production: 6 per hour

102. Copywriting (250 words): 45 min. - 2 hours

114. Project Phase: Testing/QA and Launch

116. Most testing focuses on big, obvious problems

118. Formal user testing is performed

119. Acceptance and sign-off is obtained

123. Project Phase: Follow-up and Support

125. Ongoing technical services

126. Ongoing creative and production services

128. Ongoing warranty support is provided

129. Next phase/project begins

136. Conduct thorough discovery

137. Specify all deliverables (and client responsibilities)

138. Be anal about controlling scope

139. Assert yourself as the expert