Jonathan Sposato
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1. Picnik grew from 0 to 42 million unique visitors per month through leveraging powerful influencers by integrating their photo editing tools directly into popular websites and services like Flickr, Photobox, Yahoo! Mail, and Facebook. 2. They also focused on great SEO and creating APIs that allowed their tools to be easily cloned and spread across different platforms. 3. Some luck also contributed to their growth, such as positive coverage in TIME magazine that labeled Picnik as the "Einstein of photo editing programs."
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Jonathan Sposato
- 1. Member Acquisition: Some Unconventional Wisdom for going from 0 to 42Million/mo.
- 2. 42M unique visitors/mo 3B+ pageviews /mo
- 3. what you do NOT need
- 4. what you do NOT need “marketing genius”
- 5. i’llgrant...
- 6. So how to get users? Picnik as a case study
- 7. Start here. *includes 3rd party auth-ed users
- 8. growth history: part 1
- 9. growth history: early detail
- 10. so what were the moments of magic? 5 ingredients
- 11. 1. powerful influencers WHAT!!? That’s SICK!
- 12. 1. powerful influencers
- 13. 2. Great SEO
- 14. 3. self cloning: API’s
- 17. Picnik app in-situ Flickr
- 18. Picnik inside Photobox (EU’s Flickr)
- 19. Picnik inside Photobox (EU’s Flickr)
- 22. Picnik inside Yahoo! Mail
- 23. Picnik inside Yahoo! Mail added a custom splash screen to set context
- 24. Picnik inside Photoworks (or American Greetings)
- 25. Picnik inside Photoworks (or American Greetings)
- 28. what else?
- 29. 4. some luck... Picnik is officially ‘a good thing’ : )
- 30. 4. some luck... “If simplicity is genius, then Picnik.com is the Einstein of photo editing programs.” —TIMEMagazine 2/19/07 3/17/08
- 31. “luck is opportunity meets preparedness” - robertevans
- 32. early proactive PR. “the cloud is the new desktop” “picnik disruptive to desktop software” “90% of photoshop, 10% of the time”
- 33. 5. “always new”
- 34. “superior market forces will always trump good or bad management” - warren buffett
- 35. END and thank you!
Editor's Notes
- key takeaways;partnerships work! so put wood behind BDbut also feature robustness. internet is highly efficient. more great features = more usersand again, not once did we get anything from TC : )
- -lots of lessons-btw look at facebook how big a spike it was (we almost didn’t do it because we thought their audience was ‘wrong’)-once you make gains, you never really fall all the way back down-something magical happened in early days...
- Amit’s da man!
- or put another way; make it easy for other websites to say ‘yes!’
- make it easy for people to write a great story.