Matt Shea StartupDay 2011 Speech

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This document discusses business models, summarizing that there are three main sources of revenue: government, consumers, and businesses. It notes that about 95% of revenue comes from consumers through advertising and digital items, while 5% comes from businesses. The document also addresses choosing a business model that evolves over time, whether focusing on free or paid access, and targeting both cash-rich and time-rich customers. It emphasizes aligning the business model to the product rather than focusing solely on features.

Biz Model Philosophy: Kool Aid or Substance? @Matt_Shea

3 Sources of Revenue Government Consumer Business

Consumer +Advertising Rent/Own Digital Items WildCoins Access Digital Items

What are you selling? ” “ Access Upgrade

Buy Earn (Time Rich) Sponsor Own Rent Sponsor

Summary Plan to evolve eCPM = Wholesale Pricing Biz Model > Feature Advantage Cash Rich + Time Rich

We are in a golden age for B2B marketing. What used to be the poor relation to B2C marketing is now the cool older brother. The reality is the exciting stuff is in B2B. Why? Well, unlike B2C we have to cover multiple decision makers, varying personas and conflicting needs. We have to take several individuals on a multi-month journey and we have to do all of that in a digital world. And that’s a world where good is not enough. It's all about logic, emotion, proof, business value, entertainment, ROI, being engaging, forging long-lasting relationships, delivering on promises, exciting customers. Find out how you combine science and art and put the emotion in B2B marketing to really excel.

Science + art: Getting emotional in B2B marketing

B2B Marketing

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