Johnson & Johnson was founded in 1886 by three brothers and has grown to become a global healthcare company with over 250 companies located in 60 countries. Some key events in the company's history include the creation of their guiding Credo in 1943, the invention of products like Band-Aids and Baby Powder, and diversification into new healthcare areas. Today, J&J is organized into several business segments including consumer health, medical devices, biologics, and pharmaceuticals. While sales have grown significantly from $8 billion in 1987 to over $15 billion in 2010, recent product recalls have caused a decline in growth costing the company over $900 million in sales.

1. Todd Kliemman, Matthew Levandowski
Alyssa Kolb, Katie Lehockey, Ashley Lewis
Grand Valley State University
Mangement 331 – Case Study

2. 1921 1943 1954 19591886 1963
Three Brothers
Create J&J
Our Credo created
“General” Robert
Wood Johnson CEO
writes Our Credo
which is guiding
philosophy for the
company today
Non-prescription Tylenol
Bandaids Invented Baby Shampoo Baby Powder
Johnson & Johnson Timeline

3. 1982 1987 1994 20061976 2010
James E. Burke
diversifies
New areas of health
care including vision
care, wound
clousure, and
diabetes.
Acuvue
Pfizer Consumer healthcare
Chicago Tylenol Murders Neutrogena Tylenol Recalls
Timeline (continued...)

4. Company Structure and Growth
Johnson & Johnson has more than 250 companies located in 60 countries around
the world with approximately 115,000 people.
Our Family of Companies is organized into several business segments:
• The world’s sixth-largest consumer health company
• The world’s largest and most diverse medical devices and diagnostics company
• The world’s fifth-largest biologics company
• And the world’s eighth-largest pharmaceuticals company
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Millions
Sales vs Net Income
SALES NET INCOME
J&J has experienced significant growth
over the years. Sales increased from
just over $8 billion in 1987 to more
than $15.2 billion in 1994, slightly
decreased to 15 billion in 2010. Net
income increased at an even faster
rate, from $833 million in 1987 to $2.0
billion in 1994, and 13.34 billion in
2010. However the recent recalls in it's
products have caused a sharp decline
in growth and cost the company over
900 million in sales.