This document discusses the history and rise of Drupal in the enterprise content management industry. It describes how the industry consolidated over the past two decades through mergers and acquisitions. It highlights how Drupal gained momentum during this time through new releases that added features. Acquia was founded in 2007 to provide commercial support for Drupal, establishing an open source business model. The document examines Drupal's positioning among industry leaders according to analyst reports from 2009 to 2017, showing Drupal's rise up the ranks. It considers factors currently important to enterprises and possibilities for Drupal's future role in areas like headless functionality and personalization.

1. DRUPAL AND THE ENTERPRISE | 06 . 23. 2018
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2. AGENDA
ABOUT ME
A QUICK HISTORY LESSON
CONSOLIDATION
DRUPAL’S RISE
EMERGING PATTERNS
CURRENT CONSIDERATIONS
FUTURE PERSPECTIVES

3. ABOUT ME / 1
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4. A LITTLE BIT ABOUT ME
CHIEF TECHNOLOGY OFFICER - IMAGEX:
§ 20 year digital agency veteran
§ Creating technically innovative solutions for some
of the world’s top brands
§ Enterprise Architecture consultant
§ Founder of Technical Implementation Agency
§ VP Technology of global agency owned WPP*
*Agency Groups: W PP, Publicis Groupe, Om nicom and Interpublic
“IMAGEX SPECIALIZES IN DRUPAL FOR HIGHER
EDUCATION, B2B/TECHNOLOGY, AND DRUPAL
RESPONSIVE WEBSITES. WE ARE EXPERTS AT
CREATING RICH USER EXPERIENCES IN COMPLEX
WEB ENVIRONMENTS.”

5. PLATFORM EXPERIENCE
CMS ECOMMERCE DATABASE HOSTING ANALYTICS FRAMEWORKS

6. CMS EXPERIENCE

7. PLATFORM IMPLEMENTATIONS
OVER THE YEARS

8. A QUICK HISTORY LESSON / 2
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9. ENTERPRISE CONTENT MANAGEMENT
MOSTLY WE ARE FOCUSED ON WEB
CONTENT MANAGEMENT
§ What content is not ‘web content’?
§ WCM is broadening its definition to mean most of this
§ Drupal does most of this already
WHAT IS ENTERPRISE CONTENT MANAGEMENT?
“ECM as an umbrella term covers document
management, Web content management, search,
collaboration, records management, digital asset
management (DAM), workflow management,
capture and scanning. ECM is primarily aimed at
managing the life-cycle of information from initial
publication or creation all the way through archival
and eventual disposal.”

10. AN INDUSTRY FLOURISHES
NEW ENTRANTS YEAR AFTER YEAR WITH RAPID GROWTH
§ 15,000+ content management systems
§ Hundreds of ‘real’ options
2000 2005 2010 2015 2020
The Term
“ECMS”
is Born
Market Maturity

11. CONSOLIDATION / 3
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12. THE INDUSTRY MATURES AND CONSOLIDATES
A WAVE OF CONSOLIDATION SWEEPS
THROUGH THE INDUSTRY
§ A dizzying amount of M&A activity for over a decade
BIG NAMES FADE AWAY
§ Vignette fizzles out under Open Text
§ Autonomy acquires Interwoven in 2009 ($775M) and is itself
acquired by HP in 2011 ($11B) which ends in litigations
“HP sued Lynch for fraud, alleging
that he inflated Autonomy's
revenues by $700 million ”

13. CASE STUDY 1 : ADOBE
STRATEGIC SET OF ACQUISITIONS
§ Creates a Marketing Cloud
§ What they coin as a ‘best of bread’ platform
ADOBE’S SHOPPING SPREE
2010 – Adobe acquires Day Software (CQ)
2019 – Adobe acquires Magento
2009 – Adobe acquires Omniture
2016 – Adobe acquires Livefyre

14. CASE 2 : OPENTEXT
A NOT SO STRATEGIC SET OF ACQUISITIONS
§ The market is confused
§ Integration goes badly
§ Customers flee
OPENTEXT ALSO GOES SHOPPING
2006 - OpenText acquires RedDot
2009 – OpenText acquires Vignette
2016 – OpenText acquires TeamSite

15. DRUPAL’S RISE / 4
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16. MEAN WHILE DRUPAL GAINS MOMENTUM
D2
§ Translation
§ User ratings
§ Permissions
D3
§ Nodes
§ Content Types
§ Comments
D4
§ Throttle module
§ Taxonomy module
§ Commerce module (4.4)
§ Profile module
§ A theme template
§ Configurable menus
§ Translation improvements
§ WYSIWYG
§ Microsoft SQL server
§ Howard ->300% increase activity
§ Forms API (4.7)
D5
§ jQuery
§ Web-based installer
§ Backend Cache
§ CSS preprocessor
D6
§ Whitehouse.gov
§ Menu
§ Security features
D1
§ Based on Slash
§ 18 core modules
§ Seven hooks
§ A blog
§ Accounts
§ Comments
§ Search
§ Open Source

17. AN INTERESTING MODEL DEVELOPS
OPEN SOURCE +
§Alfresco
§Red Hat
A REDHAT FOR DRUPAL
“It became clear that for Drupal to
grow, it needed a company focused
on helping large organizations like
MTV be successful with the
software.” DRIES

18. ACQUIA LAUNCHES
FOUNDED IN 2007, LAUNCHED SUPPORT
SERVICES FOR ACQUIA DRUPAL IN 2008
QUICKLY DEVELOPS A NEW MODEL FOR OPEN
SOURCE
§Solving for scalability: to help enterprise companies
scale was by shifting the paradigm for web hosting
from traditional rack models to the then emerging
promise of the Cloud.
§Solving for usability: Acquia Gardens was created to
offer an easy on-ramp for people to experience the
power of Drupal, without worrying about installation,
hosting, and upgrading. It was one of the first times
we developed an operational model that would offer
"Drupal-as-a-service".
§Fast forward, and Acquia Fields is Acquia Cloud.
Acquia Gardens evolves into Acquia Cloud Site Factory

19. A PATTERN EMERGES / 5
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20. THE INDUSTRY DISTILLS DOWN TO LEADING PACK
2009 – SOME CLEAR WINNERS
Source: Forrester February2009

21. DRUPAL CREEPS IN
2013 – ACQUIA MAKES IT ONTO THE WAVE
Source: Forrester February2013

22. DRUPAL RISES THE RANKS
2015 – ACQUIA CONTINUES FORWARD
Source: Forrester February2015

23. FIGURE 2 Forrester Wave™: Web Content Management Systems, Q1 ’17
Challengers Contenders Leaders
Strong
Performers
StrategyWeak Strong
Current
offering
Weak
Strong
Go to F
to dow
Forrest
more d
evalua
compa
custom
Market presence
Acquia
Adobe
Crownpeak
Episerver
e-Spirit
Hippo
(BloomReach)
IBM
Jahia
Magnolia
OpenText
TeamSite
OpenText
WEM
Oracle
Progress Software
SDL
Sitecore
ACQUIA TAKES THE STRATEGIC LEAD
2017 – ACQUIA BREAKS INTO THE TOP TIER
Source: Forrester February2017

24. VALIDATION
A SIMILAR STORY AT
GARTNER

25. CURRENT CONSIDERATIONS / 6
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26. THE POWER OF OPEN SOURCE
§ No licensing costs, Community support, no barriers to entry
EARLY EMPHASIS ON CLOUD
§ Acquia’s foresight and commercially prohibitive licensing
HOW DO WE ACCOUNT FOR THIS SUCCESS?

27. WHAT ENTERPRISES ARE LOOKING FOR
STRATEGIC FIT
§ Good Fit with CLIENT CMS Strategy & Requirements
COST
§ Overall cost of platform both for licensing and implementation
SCALABILITY
§ Platform scales to meet growing performance & functionality needs
EXTENSIBLE PLATFORM
§ Platform provides extensive functionality and extensibility into other
product areas such as DAM, translation, social, etc.
SUPPORT
§ Lots of end users and high complexity of integrations
SPEED TO MARKET
§ How rapidly can platform builds get to market
$$$$$$$$$$$$

28. FUTURE PERSPECTIVES / 7
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29. HEADLESS FUNCTIONALITY
§ Decoupled and API driven interfaces
CONTINUED MOMENTUM ON D8
§ Migration and Rapid adoption
PERSONALIZATION
§ Sitecore and Adobe are leaders here
HOW WILL DRUPAL MAINTAIN THE LEAD

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THANK YOU!