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GovDelivery in Local Government
1. Proactive Public Communication
Get the Word Out with GovDelivery
Get the Word Out
Local Authorities who use GovDelivery are reducing customer service costs by
keeping their communities up-to-date on the availability of the services that are GovDelivery keeps your community up-to-
important to them. date about the things that are important
Using the latest proactive communication technology allows authorities to engage to them. Using the latest technology,
with their audience more frequently and effectively than ever before. As a result, GovDelivery automatically sends email,
communities are able to make better informed decisions; are encouraged to self- SMS, RSS and Social Media alerts informing
serve using the most efficient channels; are more satisfied with the quality of service your community about updates on your
provided. website or other online resources that affects
GovDelivery will help you extend reach, lower costs and improve customer service them.
levels by integrating the most powerful and effective digital channels into your
communication armoury. These include, your website, email, SMS, social media GovDelivery in Action:
(Twitter, Facebook, YouTube, Blogs) and RSS. • Changes to refuse collection dates
• Recycling day reminders
• School snow closures
• Sports centre opening times
• Youth events and activities
• Library Information
Benefits – Low Cost, High Impact Engagement • Crime alerts
• REDUCED SERVICE COST - Using proactive communication channels can • Housing information
reduce customer service spend by as much as 20% by migrating users to cheaper • Trading Standards updates
• Council news and press releases
online channels.
• Latest jobs
• INCREASED SERVICE LEVELS – Keep your communities informed about • Newsletters
the availability of services that are of specific interest to them. This is a valuable • Internal staff updates
personalised service which greatly enhances customer satisfaction and perceived
service levels.
Customer Service Cost
• PROMOTES CHEAPER CHANNELS – Automated alerts drives the uptake and Telephone £3.211
increases use of your online channels. Authorities using GovDelivery have seen use Face-to-Face £8.231
of their self service channels increase between 20%-50%. Newsletter £0.56 2
GovDelivery £ZERO1
• SPREAD GOOD NEWS – Keep your community informed about what’s happening
around them. Tell them about local achievements and successes, events and 1 - Incremental customer service cost based on SOCITM Better
Connected Report 2010 results.
awards.. 2 - GovDelivery estimate including print and postage per household.
• EMERGENCY COMMUNICATION – Building a large audience of subscribers will
help improve the effectiveness of your emergency communication. GovDelivery
can help you broadcast alerts via SMS and email to the widest possible audience.
• RETURN ON INVESTMENT - Provides local authorities with a communication
tool that cuts costs, simplifies communication and provides a positive return on
investment (ROI) in a few months.
PAGE 1 | Learn more about GovDelivery. visit: govdelivery.co.uk email: info@govdelivery.com call: U.K. 0800 032 5769
