John Deere User Group Presentation 2016
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AT the annual meeting of JDUG, the John Deere Users Group in Atlanta in 2016, Tim Brown presented a workshop on content marketing via music and messages on hold.
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John Deere User Group Presentation 2016
- 1. WORKING TOGETHER: Y O U R C O N T E N T M A R K E T I N G T E A M WELCOME
- 2. Marketing, Broadcast and Music Pros Sales to Fulfillment to Tech 18 Years Name Brands to Small Businesses A+ Rated BBB High Touch, High Tech, Excellence TIM BROWN FOUNDER
- 3. 1. REVIEW: Messages On Hold 2. CONTENT MARKETING 3. TOPICAL ARCHITECHTURE 4. TIMING IS EVERYTHING 5. STOP LOADING FILES 6. NETWORKING & I.T. CONCERNS 7. CONTENT CONTROL 8. SHOWROOM MUSIC & ANNOUNCEMENTS
- 4. 20% of callers have made a purchase based on what they heard on hold. 70% of callers get placed on hold. 20
- 5. 85 85% of callers say the prefer INFORMATION while waiting on hold.
- 6. CONTENT MARKETING • Using RELEVANT content to attract customers. • Educate and entertain, to drive traffic (to your website or store). • Who was the world’s first content marketer?
- 9. CONTENT MARKETING • Using RELEVANT content to attract customers. • Educate and entertain, to drive traffic (to your website or store).
- 10. CONTENT MARKETING NOT RELEVANT “Your call is important to us.”
- 11. B E R E L E V A N T Parts department promotions Limited-time financing offers Special events, demos, fairs Seasonal service specials Holiday music, change of hours Get ready for winter, spring.
- 12. R E A D Y F O R S O M E T H I N G N E W ?
- 14. T H E O L D W A Y One piece of music throughout - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - message message message message message
- 16. M A K E E V E R Y T O P I C C O U N T • Short and memorable • Time-sensitive • Means something to the caller! • Call-to-action (“what do I do now?”) • Written “for the ear”
- 17. B R A N D B U I L D E R Your Values, Vision, Slogan, Heart R I G H T N O W C A L L T O A C T I O N Upgrades, Add-ons, Act-fast Offers/Urgency M A K E E V E R Y T O P I C C O U N T M U LT I C H A N N E L E N G A G E M E N T
- 19. MESSAGE FREQUENCY 1 2 3 4 5 6 7 8 9 1 0 L O W P R I O R I T Y H I G H P R I O R I T Y
- 20. Audio File Received Technical Support Some Content Expires/Destroy entire file Request New File M ? F I L E S : T H E O L D W A Y
- 21. EOH Uploads Content Set dates, times, priority for each message Time-sensitive messages automatically expire Callers hear updated, relevant content S T R E A M I N G : W H A T & W H Y
- 23. • Port 123: Time Synchronization Protocol • Port 80: TCP HTTP • Port 443: TCP HTTPS - HTTP Protocol over TLS/SSL (encrypted transmission) • Port 53: DNS • Port 10010: Stream • URL: streaming.brandimusic.com P R O S T R E A M
- 24. P R O S T R E A M • Create a DMZ • Use a guest network • Bring in a separate internet connection on its own public IP • 128 kbps MONO 1 listener for one hour = 0.025 GB/hr. • Monitored service
- 25. D I R E C T U R L • ASTERISK • FreePBX • Interactive Intelligence • Freeswitch • Fortinet • Ipitomy • Bicom
- 26. C O N T E N T C O N T R O L CREATIVE CONTENT MANAGER
- 27. C O N T E N T C O N T R O L
- 28. C O N T E N T C O N T R O L A U T O M AT E S A U D I O P L A Y B A C K
- 30. C O N T E N T C O N T R O L
- 31. C O N T E N T C O N T R O L Multichannel Engagement 1 in 3 consumers say their purchase decisions are influenced by social media.
- 32. A N N O U N C I N G O U R N E W S E R V I C E SHOWROOM MUSIC & ANNOUNCEMENTS
- 33. MUSIC IS POWERFUL STUFF • Improve your mood • Decrease anxiety • Boost your immune system • Create memories
- 34. MUSIC IN THE SHOWROOM • Creates an upbeat mood • Decrease anxiety • More energy • Motivate!
- 35. MUSIC IN THE SHOWROOM A growing number of small businesses are being unpleasantly surprised with letters from performing rights organizations… with indirect or direct threats of copyright infringement. US Small Business Administration
- 37. WE PAY THE LICENSE "Music has tremendous value in our lives … new technology must pay artists fairly.” National Academy of Recording Arts and Sciences president Neil Portnow
- 38. B L O C K S P E C I F I C S O N G S Search by title or artist Check box to remove song
- 39. S C H E D U L E A N N O U N C E M E N T S To get to this screen, click Announcements Audition announcement Click program to set schedule
Editor's Notes
- A little bit about us. Easy On Hold was created by marketing, broadcast and music pros in 1997 Everything is on site here – not outsourced like at other providers. We take a team approach to your project. We work with Fortune 100 companies as well as medium and small business of every size. We’re A+ rated with the Better Business Bureau. We’re trusted. Our company values are: High Touch, High Tech, and Excellence. We communicate with you, we have a full time technical support department, we know you’ll be satisfied.
- We’re about to hear your demo. We want to make every topic count. Here’s our proven formula that really works. A topic should fall into one of these three categories. The irresistible inspires the caller to consider buying or moves them closer to making an important decision. The brand builder inspires the caller to connect with the heart of your brand: your identity. And multichannel engagement boosts your other marketing efforts, such as social media.
- We’re about to hear your demo. We want to make every topic count. Here’s our proven formula that really works. A topic should fall into one of these three categories. The irresistible inspires the caller to consider buying or moves them closer to making an important decision. The brand builder inspires the caller to connect with the heart of your brand: your identity. And multichannel engagement boosts your other marketing efforts, such as social media.