Tronic.fm is a platform that aims to connect the music industry and fans by providing tools for promotion, discovery, and networking. It currently offers profile management, an industry graph, notifications, content aggregation and management, and customizable hosted websites. The founders have extensive experience in music and technology. Tronic.fm has live paying customers and is ready to scale by completing events, ticketing, media aggregation, and other features, and launching revenue streams like paid subscriptions, advertising, and a merchandising platform.

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Professional services for the
Music industry

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Introductions: Founders
Dax Lee CEO/CTO
Facebook Studio, CBS Interactive,
GameSpot, stompy.com, muzic.com
• Proven team builder, tech architect, full stack developer
• 20 years building technology, 19 years promoting & DJing
Joshuah Vincent COO/CPO
SFX Entertainment, Beatport, Zune, Windows Media
Player, Bing, OnLive, MS Update
• Proven record leading Prod & UX teams, vendors & strategy
• CS Major, 16 years building technology, 18 years promoting & DJing
Advisors
Jim Jorgensen
Morgan Group
Founder/CEO Discovery Zone
Dave Goldenberg
Founder, VLP Law Group
Mediabolic, Warner, Morrison & Foerster
Sasha Robinson
Co-Founder, CTO, Firefly
Silicon Graphics, Juniper, Cisco
SFX: publicly listed company and worlds largest electronic music event promoter
Beatport: largest electronic music download site on planet
Zune (Xbox music): massively adopted music consumption and discovery service
Windows Media Player: largest user base for any media player worldwide
Chris Stephenson
Founder, SFX Entertainment
Interscope, UMG, Microsoft, Ministry of Sound
Jamie Jones
DJ, Promoter, Producer
Paradise, Hot Creations, Hot Natured
John Spinale
Technologist
JAZZ Venture Partners, Disney, Eidos, Bitmo

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T H E T R O N I C . F M S O L U T I O N
Tools for enabling the business of music

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Tronic.fm becomes the definitive online
resource for the music community by
providing best in class tools for promotion,
discovery and networking.
Vision

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Connecting Industry and Fans
IndustryFans

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Opportunity: What is the problem?
There is no online music ecosystem/graph supporting the needs of this large,
disaggregated, democratized, creator based community.
• Democratized industry: dominated
by 1000s of small companies, one-
man businesses.
• Fragmented tools: many tools w/
confusion over what/how/when to
use. Tools expensive and not targeted
to aspirational members.
• Information scattered: no central
CMS for industry data, content,
relationships.
• Plug ‘n Play tools: no music focused
tools easy website hosting,
syndication, analytics, merchandizing.
• Transitioning talent: need for tools to
easily transition talent from discovery
to monetization.
• Social Services Integrations: need
for easy integration into existing
social media (Snapchat, Instagram,
Facebook, Twitter).

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• Live MVP with active users
• 4 Paying Customers
• 3+yrs of Design and Development
• Solid team: CEO/CTO, COO/CPO, 2 Full time developers
• $275K in seed money raised ($100K in Dev shop resources)
Current State of Company

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• Industry Directory & Profiles. GRAPH W/ RICH PROFILE VIEWS, AGGREGATED INFO, GUIDE FOR DISCOVERY.
• Ticketing & Event Management Tools. TOOLSET FOR PROMOTION AND MONETIZATION OF EVENTS.
• Specialized CMS. CONTENT STORE W/ TOOLS FOR MEDIA, ARTIST ROSTERS, EVENTS AND X-ENTITY RELATIONSHIPS.
• Web Site Builder. CUSTOMIZABLE, RICH AND FULLY REPRESENTATIVE PLUG AND PLAY WEBSITES.
• Embeddable Widgets. ADDING INFORMATION AND FUNCTIONALITY INTO EXISTING WEBSITES AND BLOGS
• Facebook App. GETS PROFILE INFO SUCH AS TOUR CALENDAR & DISCOGRAPHY ON FACEBOOK.
• Merchandising. PLUG AND PLAY MONETIZATION OF INDUSTRY BRANDS VIA MERCY (PHYSICAL GOODS)
• Analytics. PROVIDING DETAILED INFORMATION ON FAN BASE, CONTENT INTERACTIONS & EVENTS.
Tronic.fm Delivers

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Infrastructure for the Music Industry
Tronic.fm
Platform
Cloud Services
Tronic.fm Website
Responsive Web Access
Platform Integration
3rd Party Service Integration
API, Custom Apps, Blogs, Widgets
Industry Websites
Customizable Templates

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Tronic.fm Service Examples
Scales seamlessly across
• Desktop
• Tablet
• Phone

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Customers built on Tronic.fm
Promoter Paradise
Label Hot CreationsBooking Agent Liaison Artists
Promoter Sunset Sound System

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Case Study: Liaison Artists, Booking Agency
ABOUT:
Liaison Artists is a full service international booking agency based
in San Francisco. They represent the most up front, cutting edge,
and exciting music in electronic music today. The team brings a
combined 20 years industry experience and are experts in the field
of touring and artist consulting services.
STATS:
7 person company. Representing 135 artists (grown from a handful
since integration with Tronic.fm).
TRONIC.FM USAGE:
• Website Design, Development & Hosting
• Booking request management
• Artist Roster management
• Calendar integration linked to Overture accounting services
• Artist profile curation
• CMS for artists and company information.
• Tronic.fm Account
“Tronic.FM has really streamlined our website processes to allow us the time needed to really focus only on the
Artists. Thankful to have the Tronic team on board!” - Andrew Kelsey, CEO, Liaison Artists
www.liaisonartists.com

13. TRONIC.FM CONFIDENTIAL
READY TO SCALE
• Profile Management LIVE
• Industry Graph LIVE
• Notifications LIVE
• Delegated Administration LIVE
• Content Aggregation & Management LIVE
• Messaging System LIVE
• Customer On-boarding LIVE
• Custom Hosted Websites LIVE
NEEDS TO BE COMPLETED
• Events Creation & Listing BETA
• Ticketing BETA
• Media Aggregator BETA
• Social Syndication ALPHA
• Merchandising ALPHA
• Web Widgets ALPHA
• Developer API IN DEV
• Analytics Dashboard DESIGN COMPLETE
Scalable Commercial Release

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• Freemium Model LIVE
• Free and Paid Subscription Tiers LIVE
• Incremental Pricing for added functionality NOT STARTED
• Website Templates ALPHA
• Events service fees: Ticketing BETA
• Targeted Advertising NOT STARTED
• Merchandising Platform ALPHA
• Social Marketing Tools NOT STARTED
Revenue Streams

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• There is no place like this for Music online today. There needs to
be one.
• There is no winner in the music disintermediation space.
• Well positioned product that solves disconnects in market.
• Live, paying customers
• World class team w/ deep industry experience & connections
• Ready to scale
Summary

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Thank you for tuning in.

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Appendix A

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• Entirely cloud based platform (SaaS)
• HTML 5 / CSS 3
• Bootstrap by Twitter
• OO PHP 5 - Yii Framework
• JQuery
• Hosting: AWS
• Web access: Responsive UX serving Desktop / Tablet / Phone
Made of Scalable Open Source Tech

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Other Industry Players
* other players in space with different approaches

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Personalized content stream
Free media consumption
Events Calendar & Recommendations
Discovery of content via FB and Twitter
Explore artists, promoters and labels.
Meet friends and find hook ups
Consumers: What do they want?

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Appendix C: Sales Materials

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Example Pages:
Artist Profile
Whats great?
All media in one place!
Social Media Integrations: FB, Soundcloud etc.
Events Listing
Tronic.fm Graph: Industry Connections
Spotlight markets key content
Social Currency

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Example Pages:
SYNDICATE
Content from Tronic.fm
syndicated to where
consumers are
Seamless sharing to
connected social
networks
Optimized SEO for
Tronic.fm Pages

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Example Pages:
SOCIAL MEDIA
CONNECT
Aggregated view of all social
media sites, stats, content
Quick Import of Info, Events,
Music, Videos, Photos
Automatic syncing keeps all
all content up to date &
current
Automated syndication

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Example Pages:
ROSTER
Manage Artist Roster for
Labels, Agents,
Management.
Booking Request
Workflow
Overture Integration:
Accounting Service

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Example Pages:
BOOKING
Requests In One Place
Smart Redirect to Agency
Closing Communication Loop
SearchEventsStream More!
99+22
Guide
Archetype_Name
Archetype
510 Followers
1.3k Likes
Joined: mm/dd/yyyy
Updated: mm/dd/yyyyView Page
PAGE STRENGTH
Next Action To Take
NEXT
!
PREVIOUS 2 of 8
38%
Booking Requests
Actions
Christian Martin
Just Timberlick
Dusty
Joshuah Vincent
Artist
Dax Lee
Dustin Raphster Output, Brooklyn08/19/2013 JacksonProd
Todd9909/30/2013 Ignobious Crud Marquee, Las Vegas
Nigel Tardy
Devon Right
Name
Public Works, San
Francisco
123 10th Street, San
Francisco
LocationRequesting User
ElliottBay
Not Registered
10/05/2013
10/04/2014
Date Received
Donnie Fright ATL, AtlantaKevinDevo09/31/2013
Anyone can make booking request for one of the artists on your roster. These requests will appear in the table below.
You will be sent a notification and an email (depending on your Page settings for the artist) to alert of you. Once you
have reviewed a request (hit the View button to see the details) you can message the person who made the request to
follow up.
View Message
View Message
View Message
View Message
View Message
MENU
Spotlight
Facebook App
Merchandising
Custom Website
Management & Settings
Page Info
Booking RequestsBooking Requests
Page Info
SearchEventsStream !
922
Guide
Archetype_Name
Archetype
510 Followers
1.3k Likes
Joined: mm/dd/yyyy
Updated: mm/dd/yyyyView Page
PAGE STRENGTH
Next Action To Take
NEXT
!
PREVIOUS 2 of 8
38%
Booking Request Details
Username gutinjones66
Skype
Website
gutin.jones
Phone
gutin@gmail.com
Gutin JonesName
http://www.present.com
Email
+1 206 345 1234
Requestors Info
SFOAirport
$200.00Flight Budget
$2000.00Bid ($USD)
1200Venue Capacity
Venue Address
Cover Chage
123 Eries Street, San Francisco, CA 91820
Venue Name
San Francisco, USA
December 31, 2014Date
$20.00
Location
Public Works
Event Info
Date Received November 13, 2014 06:34 ET
MENU
Spotlight
Facebook App
Merchandising
Custom Website
Management & Settings
Page Info
Booking RequestsBooking Requests
Page Info

27. TRONIC.FM CONFIDENTIAL
MUSIC
Discography
Demos
Podcasts
Integration with SoundCloud and
MixCloud: quickly add all music
Full discography support: Albums,
Singles, EPs, Compilations
Link live recordings to the Event
pages.
Affiliate Artists, Labels, Promoters and
give attribution and exposure across
multiple industry pages.
Spotlight any video to promote it

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VIDEO
YouTube
Vimeo
Podcasts
Integration with YouTube and Vimeo:
quickly add all videos
Link live recordings to the Events
page.
Affiliate Artists, Labels, Promoters and
give attribution and exposure across
multiple industry pages.
Spotlight any video to promote it