Presentation to Almac


Published on

Published in: Education, Business
  • Be the first to comment

  • Be the first to like this

Presentation to Almac

  1. 1. About Us
  2. 2. Your Challenge Upset Concerned Neutral Positive Excited Evangelist
  3. 3. Brand World View
  4. 4. POV Marketing ©
  5. 5. Clients
  6. 6. Healthcare Clients PEOPLE’S Health
  7. 7. Technology Clients
  8. 8. Economic Development Clients One big campus ®
  9. 9. Your Challenge Upset Concerned Neutral Positive Excited Evangelist
  10. 10. The Answer The Almac Story
  11. 11. Key Messages <ul><li>Sophistication </li></ul><ul><li>Precision </li></ul><ul><li>Control </li></ul><ul><li>Accountability </li></ul>
  12. 12. Symphony …
  13. 13. Symphony … Clinical services and technology is a business of precision, timing and orchestration. Each member must play a specific part not just accurately, but in the exact same tone, tempo, and melody to achieve a single harmonious goal. While a conductor provides direction and prompts, each member is ultimately accountable for hitting exactly the right notes at exactly the right time. Just one member coming in late, or off key, can throw off the entire performance. Most of the great orchestras of the world have moved from their original halls to new gleaming performance spaces with state of the art technology and acoustics. Off stage is just as exciting. Community spaces, comfort seating and interactive space provides the highest symphonic experience. In their new space, nearly all the musicians believe they are performing at a higher level. The notes haven’t changed, the instruments are the same, but the environment has given them new confidence and new energy that has done the possible – improved on perfection. The result is modern day masterpiece -- a truly moving experience.
  14. 14. Symphony …
  15. 15. <ul><ul><ul><li>Direct Mail </li></ul></ul></ul>DC/DVD with video message from CEO of Almac with a 12-song CD of symphonies to inspire research .
  16. 16. <ul><ul><ul><li>Client Engagement. </li></ul></ul></ul>Tickets to the Philadelphia Orchestra with pre-show reception.
  17. 17. <ul><ul><ul><li>Client Engagement . </li></ul></ul></ul>Tickets to the 2010 Philadelphia Orchestra’s Academy Ball featuring Sting.
  18. 18. <ul><ul><ul><li>Sounds of Clinical Research </li></ul></ul></ul><ul><ul><ul><li>Audio Sculpture Symphony </li></ul></ul></ul>
  19. 19. <ul><ul><ul><li>Social Media. </li></ul></ul></ul>Microsite that features virtual tour of facility, live web cam to watch development. Twitter handle for updates.
  20. 20. All sections of building / rooms named for musical instruments. <ul><ul><ul><li>Client Experience </li></ul></ul></ul>
  21. 21. Classical music in all public spaces and entryways . <ul><ul><ul><li>Client Experience. </li></ul></ul></ul>
  22. 22. <ul><ul><ul><li>Groundbreaking . </li></ul></ul></ul>Commission original piece of music – Symphony for CROs – and have it performed at Ground Breaking Ceremony.
  23. 23. <ul><ul><ul><li>Topping Off. </li></ul></ul></ul>Have musicians play from the roof as the building is being topped off – communicates agility and focus.
  24. 24. <ul><ul><ul><li>Opening. </li></ul></ul></ul>Host big party for building opening with clients and consultants – includes performance by Orchestra, sound booths where people can record music, other interactive experiences.
  25. 25. The Answer Alternative Story Lines
  26. 26. Children’s Book Concept
  27. 27. I Am – First Person Stories
  28. 28. I Am – First Person Stories
  29. 29. Chief Accuracy Officer Innovative Title
  30. 30. Public Relations Media Relations Government Relations Community Relations
  31. 31. Hold interactive town hall meetings. Technology Town Hall Meeting
  32. 32. <ul><ul><ul><li>Job Fair. </li></ul></ul></ul>Hold job fair in conjunction with local media and other organizations in supporting industries.
  33. 33. <ul><ul><ul><li>Trade Media. </li></ul></ul></ul><ul><li>Braithwaite will use the selected theme to reach out to the following trade publications with our point-of-view approach: </li></ul><ul><li>Applied Clinical Trials </li></ul><ul><li>Good Clinical Practice Journal </li></ul><ul><li>R&D Directions </li></ul><ul><li>PharmaVoice </li></ul><ul><li>International Clinical Trials </li></ul><ul><li>DIA Journal </li></ul><ul><li>Pharm Exec </li></ul><ul><li>Fierce Pharma/Biotech </li></ul><ul><li>Centerwatch </li></ul><ul><li>Clinpage </li></ul>
  34. 34. <ul><ul><ul><li>Local Philadelphia Print. </li></ul></ul></ul><ul><li>Our targets will include: </li></ul><ul><li>Philadelphia Inquirer </li></ul><ul><li>Philadelphia Daily News </li></ul><ul><li>Philadelphia Business Journal </li></ul><ul><li>Philadelphia Magazine </li></ul><ul><li>Montgomery County Intelligencer </li></ul><ul><li>The Times Herald </li></ul><ul><li>Montgomery Newspapers </li></ul><ul><li>The Reporter </li></ul>
  35. 35. <ul><ul><ul><li>Local Philadelphia TV/Radio. </li></ul></ul></ul><ul><li>The groundbreaking, topping off, opening and other visual events are prime opportunities for media coverage. Targeted TV and radio outlets will include: </li></ul><ul><li>ABC 6 </li></ul><ul><li>NBC 10 </li></ul><ul><li>CBS 3 </li></ul><ul><li>FOX 29 </li></ul><ul><li>KYW 1060 </li></ul><ul><li>WHYY – TV and Radio </li></ul>
  36. 36. <ul><ul><ul><li>Local Leaders. </li></ul></ul></ul><ul><li>Braithwaite has some of the best relationships with legislators, economic developers, and community leaders in the area. We will engage and deliver support from: </li></ul><ul><li>Governor Ed Rendell </li></ul><ul><li>Senator Bob Casey </li></ul><ul><li>Senator Arlen Specter </li></ul><ul><li>Representative Allyson Schwartz </li></ul><ul><li>State Rep. Robert Goodshall </li></ul><ul><li>State Sen. Rob Wonderling </li></ul><ul><li>Mayor Andrew Szekely  </li></ul><ul><li>Borough Manager Lee F. Mangan </li></ul><ul><li>Select Greater Philadelphia </li></ul><ul><li>Pennsylvania BIO </li></ul>