TechnologiES  Of
Peter Cochrane
cochrane.org.uk
ca-global.org
COCHRANE
a s s o c i a t e s
e n t e r t a i n m e n t
E x p...
THE  EMOTIONAL  BITS
Are the most important of all…
Making  it  stunning
Sensory excitement, mental stimulation…	

Technology and human engineering…
Customer	

Expectation	

only ever
increases
BUT
Enabling great mobile content…
Constant  innovation
Mobile device & payment tech exists…
NO  Excuse  for  lines
Better	

Simpler	

Cheaper	

!
More for less on both
sides of the equation
Fundamental commercial
objectives for the/any i...
A basic engineering 	

and industry maxim
No technology shall
p o s e a t h r e a t t o
G r a n d m a o r t h e
smallest c...
Basic engineering
and industry targets
Everything should	

be accessible to the
y o u n ge s t a n d t h e
oldest
ThankYou
Some	

OBVIOUS	

Technologies  
off the	

SHELF
On paper, radio, TV, Web….you pay to play
passive, linear, slow
social….others pay for you - exponential,
non-linear and f...
MobileS
wearableS
G P S 	

TXT	

Voice	

APPS
• Who am I ?
• What do I like ?
• What do I buy ?
• What would I like ?
• Wh...
MobileS
wearableS
G P S 	

TXT	

Voice	

APPS
• My details
• My contacts
• My networks
• My likes/dislikes
• My postings/t...
MobileS
wearableS
G P S 	

TXT	

Voice	

APPS
• Briefing
• Steering
• Commentary
• Suggestions
• Guidance
• Availability
• ...
CAMERASTRACKING  -  BEHAVIOUR
W h o ? 	

W h a t ? 	

W h e n ? 	

W h e re ? 	

!
Observe
Detect
Control
Manage
Forecast
...
Who  are  you  &  TheyCAMERAS
Situational
Awareness
Individual
Crowds
Groups
Gangs
Technology  of  intentGoon  -  indifferent  -  Bad
Observe
Detect
Steer
Manage
Forecast
Act
Behavioural Analysis
of Indivi...
Haystacks  and  Needle  StacksEASY  -  VERY  HARD
BIG/Meta  DATA  -  ANALYSISTHE  power  of  the  hash
Not 	

So	

OBVIOUS ?	

Technologies
INTERFACE Make it simple and obvious
INTERFACE Make it simple and obvious
HOLOGRAPHY Make it illusory/ magic
Modelling Make it predictable
MATERIALS Shape shifting architecture
MATERIALS Shape shifting in design
ANIMATED Dynamic Sculpture @ scale
ROBOTIC  FUTURES The Dream
ROBOTS Programmed to ignore Asimov
ROBOTS Programmed to obey Asimov
ROBOTS Operating in every domain
Artificial  Intelligence
AI  -  HUMAN  Conflict or cooperation ?
IBM  WATSON General knowledge
Medical Expertise
Customer Care
The  end  of  visit Evangelists !!
Thank 	

You
ca-global.org

cochrane.org.uk
Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs
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Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs

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With more and more competition across the sector and a widening range of media sources the ‘Visits Industry’ has to be continually innovative in developing and using technology to entertain, raise expectation and excitement whilst satisfying enquiry, giving relevant experience, education and enjoyment. The range of advancements and opportunities possible is widening with the availability of networks, mobile technologies, robotics, artificial intelligence, new materials and processes, plus modelling, meta and big data analysis.

Improving the experience, delighting the visitors, and getting them to be the evangelists of the industry is the next step along with follow on visits with friends, family, school and college.

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Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs

  1. 1. TechnologiES  Of Peter Cochrane cochrane.org.uk ca-global.org COCHRANE a s s o c i a t e s e n t e r t a i n m e n t E x p e c t a t i o n E x c i t e m e n t E x p e r i e n c e E n j o y m e n t e d u c a t i o n e n q u i r y E n t r y e x i t
  2. 2. THE  EMOTIONAL  BITS Are the most important of all…
  3. 3. Making  it  stunning Sensory excitement, mental stimulation… Technology and human engineering…
  4. 4. Customer Expectation only ever increases BUT
  5. 5. Enabling great mobile content… Constant  innovation
  6. 6. Mobile device & payment tech exists… NO  Excuse  for  lines
  7. 7. Better Simpler Cheaper ! More for less on both sides of the equation Fundamental commercial objectives for the/any industry
  8. 8. A basic engineering and industry maxim No technology shall p o s e a t h r e a t t o G r a n d m a o r t h e smallest child
  9. 9. Basic engineering and industry targets Everything should be accessible to the y o u n ge s t a n d t h e oldest
  10. 10. ThankYou Some OBVIOUS Technologies   off the SHELF
  11. 11. On paper, radio, TV, Web….you pay to play passive, linear, slow social….others pay for you - exponential, non-linear and fast Huge +ve and -ve impact in ‘a click’
  12. 12. MobileS wearableS G P S TXT Voice APPS • Who am I ? • What do I like ? • What do I buy ? • What would I like ? • Where am I now ? • Where have I been ? • Where am I going ? ! • Who are they ? • What do they like ? • What do they buy ? • What would they like ? • Where are they now ? • Where have they been ? • Where are they going ?
  13. 13. MobileS wearableS G P S TXT Voice APPS • My details • My contacts • My networks • My likes/dislikes • My postings/tweets ! • Am I happy ? ! • There details • Their contacts • Their networks • Their likes/dislikes • Their posting/tweets ! • Are they happy ?
  14. 14. MobileS wearableS G P S TXT Voice APPS • Briefing • Steering • Commentary • Suggestions • Guidance • Availability • Opportunities • Optimisation ! • A great experience • A full & happy day • Lots to tell friends • Lots of remembrances • A need to come back • A new evangelist !
  15. 15. CAMERASTRACKING  -  BEHAVIOUR W h o ? W h a t ? W h e n ? W h e re ? ! Observe Detect Control Manage Forecast Anticipate Act(ivate) Repair(s) Learn(ing) Optimise
  16. 16. Who  are  you  &  TheyCAMERAS Situational Awareness Individual Crowds Groups Gangs
  17. 17. Technology  of  intentGoon  -  indifferent  -  Bad Observe Detect Steer Manage Forecast Act Behavioural Analysis of Individuals Crowds Groups Sharing Identification
  18. 18. Haystacks  and  Needle  StacksEASY  -  VERY  HARD
  19. 19. BIG/Meta  DATA  -  ANALYSISTHE  power  of  the  hash
  20. 20. Not So OBVIOUS ? Technologies
  21. 21. INTERFACE Make it simple and obvious
  22. 22. INTERFACE Make it simple and obvious
  23. 23. HOLOGRAPHY Make it illusory/ magic
  24. 24. Modelling Make it predictable
  25. 25. MATERIALS Shape shifting architecture
  26. 26. MATERIALS Shape shifting in design
  27. 27. ANIMATED Dynamic Sculpture @ scale
  28. 28. ROBOTIC  FUTURES The Dream
  29. 29. ROBOTS Programmed to ignore Asimov
  30. 30. ROBOTS Programmed to obey Asimov
  31. 31. ROBOTS Operating in every domain
  32. 32. Artificial  Intelligence
  33. 33. AI  -  HUMAN  Conflict or cooperation ?
  34. 34. IBM  WATSON General knowledge Medical Expertise Customer Care
  35. 35. The  end  of  visit Evangelists !!
  36. 36. Thank You ca-global.org
 cochrane.org.uk

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