The document discusses promoting more fuel efficient driving behaviors among light vehicle fleets. It notes that better driver behavior can reduce fuel consumption by 5-10% with additional benefits. It outlines common objections people have to driving efficiently and maintaining their vehicles for efficiency. The document proposes that success by 2016 would be 75% of the public aware that their driving and maintenance can save 10% in energy, and a 1% improvement in light fleet efficiency from better techniques, maintenance, and behaviors. It asks how such outcomes could be measured.

1. Fuel efficient driving behaviour in the
light vehicle fleet
15 February 2013 | Jörn Scherzer | Transport Partnerships

2. Why light vehicles?
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3. Why driving behaviour?
Better driver behaviour can reduce fuel
consumption by between 5% and 10%, with road
safety and climate change co-benefits.
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4. Context
• “I already drive safely and efficiently”
• “The savings are not worth the hassle”
• “I can’t see any other reasons to drive efficiently”
• “I change sometimes but forget to keep it up”
• “It’s a step too far”
• “Willingness-to-pay to learn fuel efficient behaviour is low”
• “I forget to check tyre pressure and don’t know what it should be”
• “Our vehicle fleet is old”
• “The government has limited reach”
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5. What would ‘success’ mean?
• By 2016, 75% of the public are aware that their driving (and car maintenance) behaviour
can result in 10% energy savings.
• By 2016, a 1% improvement is achieved in light fleet fuel efficiency from better driving
techniques, maintenance, and associated behaviours.
How do you measure this?
• individual project objectives and outputs
• consumer attitude monitoring
• other (more direct) ways?
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6. What would ‘success’ mean?
• By 2016, 75% of the public are aware that their driving (and car maintenance) behaviour
can result in 10% energy savings.
• By 2016, a 1% improvement is achieved in light fleet fuel efficiency from better driving
techniques, maintenance, and associated behaviours.
How do you measure this?
• individual project objectives and outputs
• consumer attitude monitoring
• other (more direct) ways?
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