Joel Braatz is a marketing and sales professional with over 15 years of experience in the asphalt and paving industries. He has a Bachelor's degree in Marketing and is currently a Product Manager and Sales Representative for American Asphalt Materials, LLC. Braatz has experience in customer focus, solution selling, project coordination, and motivating others. He is proficient in Microsoft Office, Adobe, and statistical software packages.

1. JOEL BRAATZ
3350 N.94th Street ⋅ Milwaukee, Wisconsin 53222
(262) 527-8677 ⋅ jsbraatz@hotmail.com
MARKETING / SALES
Highly motivated sales representative and project manager with a history of developing
appropriate solutions for new and existing customers. A dependable team player that is able
to communicate clearly with others. Driven toward helping others achieve their success. Core
competencies and professional strengths include:
 Customer Focus  Experience  Integrity and Trust
 Solution Selling  Technical Learning  Personable
 Project Coordination  Creativity  Cost Estimating
 Perseverance  Motivating Others  Highly Independent
EDUCATION
UNIVERSITY OF WISCONSIN-MILWAUKEE December 2009
Bachelor of Business Administration
Major: Marketing
Cumulative GPA: 3.36/ 4.0
Related Courses:
Business-to-Business Marketing and Sales, Consumer Behavior, Marketing Management,
Promotions Management, Marketing Research, Operations Management, Strategic
Management, Entrepreneurship, and Organizational Behavior.
PROFESSIONAL EXPERIENCE
AMERICAN ASPHALT MATERIALS, LLC Menomonee Falls, WI
Product Manager / Sales Representative 2007 - Present
• Developed and launched the company’s pavement maintenance products division in
spring 2008.
• Schedule and maintain all incoming and outgoing goods from the company’s
maintenance products division in order to match customer demands.
• Design and manage direct marketing initiatives through the use of direct mail pieces.
• Collaborate efforts with other pavement products manufacturers such as Brewer
Company of Ohio and distribute various goods and services to multiple paving
contractors within southeastern Wisconsin.
• Gather relevant information from new and existing customers to determine how to most
accurately recommend effective product solutions to them.
• Strengthen company initiatives by striving to stay current with latest industry trends.
• Promote overall quality and service for the asphalt paving industry.
Heavy Equipment Operator 2004 – 2007
• Co-managed daily manufacturing and maintenance operations helping to achieve $5.6
million in sales for 3 consecutive years.
• Scheduled orders and grew relationships with various aggregate suppliers in order to
satisfy production demands.
• Performed routine maintenance and repair work on asphalt plant.
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2. ASPHALT SEALING & STRIPING CO., INC. Menomonee Falls, WI
Co-founder / Vice President 2004 – Present
• Create and distribute marketing material to promote and educate potential customers
about the overall benefits associated with the products and services offered by our
company.
• Estimate projected sales forecasts and set budgets for capital expenditures.
• Evaluate current and prospective customer’s property and assist them in choosing the
right solutions to fit their needs and budget.
• Plan, schedule, manage, invoice, and follow-up on all projects sold.
• Transport and maintain single-axle tanker truck and related equipment.
MUNSON INC. – MUNSON ARMSTRONG PAVING DIVISION Glendale, WI
Paving Operator 2003 - 2004
• Illustrated effective team leadership ability by successfully executing company policies
and procedures in order to maximize profitability and overall customer satisfaction.
• Motivated others to believe in their abilities and to put forth their best efforts in order to
fulfill the purpose of the team.
• Suggested different ideas on how to best improve the overall performance of the crew.
• Maintained and transported heavy highway equipment.
AMERICAN ASPHALT PAVING, INC. Menomonee Falls, WI
Sales Representative / Project Manager 2000 – 2002
• Secured and increased existing customer base by delivering quality and service to all
projects sold and completed.
• Coordinated efforts with company executives and management personnel on
developing an integrated marketing strategy.
• Developed a company branding strategy designed to define the company’s 47-year
history and to create public awareness emphasizing its life-long reputation for quality
workmanship within its industry.
Laborer / Fleet Maintenance / Auto Body Mechanic 1994 – 2000
• Excelled as a member of an 8-man asphalt paving team.
• Briefed management about the performance of our team on a day-to-day basis in order
to help to ensure the overall profitability of each project being completed.
• Repaired and cosmetically restored company trucks and heavy construction equipment
throughout the winter months.
• Assisted the company’s head mechanic with repair work on construction equipment
and asphalt manufacturing plant.
COMPUTER SKILLS
Hardware: Apple iMac, PCs and Compatibles
Software: Mac OSX Snow Leopard, Windows XP, Microsoft Office 2007, Adobe Photo Deluxe,
Act 2000, SPSS, Minitab, Apple iLife ’09.
REFERENCES AVAILABLE UPON REQUEST
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