This document provides details about the JobsCentral Career & Education Fair 2017, including event details, statistics from the 2016 fair, marketing efforts, exhibitor entitlements, and partnership opportunities. The event will take place on July 22 and 23, 2017 at Suntec Convention Hall 401-402 in Singapore. The 2016 fair attracted over 10,000 visitors from a variety of nationalities, qualifications, age groups, and industries. Comprehensive marketing strategies will promote the 2017 event through various online, broadcast, campus, and partnership channels. Exhibitors receive booth space, listings, and additional promotion options. Becoming an official partner provides high-level branding benefits.

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JOBSCENTRAL CAREER &
EDUCATION FAIR 2017
Kenneth Chan
Business Development Executive

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EVENT DETAILS
Venue: Suntec Convention
Hall 401-402
Dates: 22 & 23 July 2017
22 July:
 10am to 1pm: Singaporeans & PRs only
 1pm to 7pm: Singaporeans, PRs, &
Foreigners with Valid Work Pass
23 July:
 10am to 7pm: Open to Public

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2016 JCEF
An Overview of Past JobsCentral Career & Education Fairs

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2016 VISITORS’ PROFILE
NATIONALITY
Singaporean/PR
Malaysian
Others
Singaporean/PR - 48.73%
Malaysian - 6.81%
Others - 44.46%

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2016 VISITORS’ PROFILE
N/O/A Level NITEC/Higher/ Master
NITEC
Diploma/
Postgraduate
Diploma
Bachelors/ Bachelors
(Hon.)Masters / PhD
Others N/O/A Level - 8.16%
(Higher/Master) NITEC - 3.62%
(Postgrad.) Diploma - 23.0%
Bachelors - 14.74%
Masters/PhD - 9.81%
Others - 40.72%
QUALIFICATIONS

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2016 VISITORS’ PROFILE
< 20 years old,
6.30%
21 - 30 years old,
52.86%
31 - 40 years old,
20.77%
> 40 years old
(+Others),
20.07%
AGE GROUP

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2016 VISITORS’ PROFILE
Administration ,
6.17% Civil Service , 1.58%
Education ,
3.79%
Engineering,
19.15%
Finance, 9.30%
Healthcare, 3.34%
IT, 5.26%
Sales & Marketing , 10.10%
Others, 27.08%
R & D, 2.25%
Service (F & B/ Retail/
Hospitality), 14.23%
JOB CATEGORIES

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OUR PARTNERS

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COMPREHENSIVE
MARKETING & MEDIA COVERAGE

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BROADCAST & OUTDOOR
MARKETING
 Outdoor
Advertising
 Newspaper Ads
 Flyer Distribution
 Press Release
 Onsite Publicity
^ Outdoor advertising
^ Newspaper Advertisements
^ Onsite
Publicity
* Marketing activities are
subject to change under the
discretion of CareerBuilder
Singapore. < Flyer Distribution

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ONLINE MARKETING
 eBanners on all
CareerBuilder Singapore
portals
 eDMs
 Content-driven
Advertising
 Social Media Campaigns
 Cross-platform Publicity
on Partners’ Digital
platforms
 Nag Screens
* Marketing activities are subject to
change under the discretion of
CareerBuilder Singapore.
^ eBanners on all JobsCentral webpages ^Publicity on Partners Sites
< Social Media Campaigns
< eDMs
^ Nag Screen

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CAMPUS MARKETING
 Banners on campus
 e-Banners on School
Websites
 Roadshows in campus
 Direct marketing to
student groups
* Marketing activities are subject to change
under the discretion of CareerBuilder Singapore.
< Banners in Schools
^ eBanners on Schools’ Websites
< Publicity
in School Fairs

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EXHIBITORS’
ENTITLEMENTS

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ENTITLEMENTS
PRE-EVENT
 Logo Feature on Event Website
with hyperlinks to company
profile on JobsCentral Learning
 10 Course Listings – 1 month
validity
DURING EVENT
 9 sqm Booth Space
 Company Listing on Floorplan
 Company Profile feature on Event Guide;
50 words
 Positions Profile Listing on Event Guide
POST-EVENT
 10 Course Listings – 1 month validity

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ADD-ON ENTITLEMENTS
DROP DOWN CEILING
BANNER
CORPORATE
INSERTIONS
$3,000
 1 x 2m(L) by 1m(W) Banner in the
event hall
 Visible branding
to ALL
participants
$2,000
 Flyer insertions into Visitor’s Kit
(Limited to 3,000 copies)
 Bags are distributed at entrances

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ADD-ON ENTITLEMENTS
EVENT GUIDE
 1 Full Colour Ad in Event Guide
 To be placed at Entrances/Form
filling counters
(5,000 copies)
$3,000
FLYER PLACEMENT
$2,000

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ADD-ON ENTITLEMENTS
JC APP
ANNOUNCEMENT
 Announcement notification
on JobsCentral Mobile App
 Cluster notification sent out
weekly
$2,000
EVENT APP
ANNOUNCEMENT
$500
 Announcement
notification on
Event Mobile App
 Cluster
notification sent
out weekly

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ADD-ON ENTITLEMENTS
LOGO PLACEMENT
ON SCHOOL BANNERS
 Logos to be featured on school
banners
 School partners include polytechnics,
universities and JCs
$3,000

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BE OUR
OFFICIAL JCEF PARTNER

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THANK YOU