The presentation outlines a program run by The Lûcrum Group that helped technology companies in Guadalajara, Mexico transform to succeed in global exports. The program provided training, coaching and mentoring to help companies define their core competencies, ideal customers, and value propositions. It assisted companies in creating export plans, marketing materials, and presenting at the WCIT 2014 conference. Participants saw transformed approaches to defining their offers and marketing based on clear value propositions.