2. Catering
In events management catering liaises strongly with hospitality. This is due to the fact that
in events such as weddings or school prom food must be provided as an essential giving
both chef’s and waiter/waitresses a job to do. They will be expected to wait hand and foot
delivering fine service and quality food to the customers whilst also maintaining a high
level of politeness and mannerism to create a good atmosphere. There should also be
someone to clean all of the used pots and cutlery to ensure that they are clean. However, if
you were catering for a music gig you would not be able to use waiters or chefs as it is not
appropriate so by providing bar staff that are over 18 so that they can legally serve alcohol
or soft drinks to the public. This would mean that also the catering would need licensing to
serve it.
3. Venue
For venue management they would be in charge of providing venue bookings, licensing, risk
management and a setup team. They will be expected to be able to consistently provide an
appropriate location of which an event will take place for example, The black keys tour-
MCR arena. If a large music gig like this took place in an expensive restaurant then it would
not work so providing the adequate space means that they can cater for up to 10,000 people.
They will also be expected to provide licensing liaising with catering in order to serve
alcohol. If licensing was not provided then this can result in the venue being immediately
shut down. This coincides with risk management as health and safety checks must be
provided to ensure that the environment is safe for the general public.
furthermore, they would need a setup team to be able to rig the appropriate lighting and
sound equipment requested for by the lighting and sound design or in the case of theatre
possibly even set for a dance performance.
4. Hospitality
Sponsorship is very important in hospitality as this will provide the company with
longevity with the sponsor as they would help to provide advertisement and
publicise your event whilst providing you with a budget in order to make bookings
for a venue.
Also, they will be expected to work closely with catering in order to provide the
best service for the event. They would be expected to provide staff and licensing.
Furthermore, they would be expected to work closely with front of house providing
tickets and a budget to work with through the sponsors.
5. Promotion
Promotion is one of the market mix elements, and a term used frequently in
marketing. The specification of five promotional mix or promotional plan. These
elements are personal selling, advertising, sales promotion, direct marketing,
and publicity. A promotional mix specifies how much attention to pay to each of
the five subcategories, and how much money to budget for each. A promotional
plan can have a wide range of objectives, including: sales increases, new
product acceptance, creation of brand equity, positioning, competitive
retaliations, or creation of a corporate image . Fundamentally, however there
are three basic objectives of promotion.
