This document is a resume for an individual interested in a career in marketing, brand management, and related fields. It summarizes their educational background including graduating from Ateneo de Manila University with a degree in communication arts. It also outlines work experience including current and previous roles in marketing, social media management, public relations, and radio broadcasting. Key skills and strengths are highlighted such as being goal-oriented, adaptable, a strong team player and project leader with proficiency in English, Tagalog, and Ilonggo.
I am a highly organised individual with an eye for detail. I enjoy working with a diverse team, being introduced to new experiences and learning from them to grow my own skills and take on new responsibilities. I pride myself on being an asset in the workforce and hope to be given the opportunity to demonstrate my worth.
I am a highly organised individual with an eye for detail. I enjoy working with a diverse team, being introduced to new experiences and learning from them to grow my own skills and take on new responsibilities. I pride myself on being an asset in the workforce and hope to be given the opportunity to demonstrate my worth.
RETAIL MANAGEMENT I LEADERSHIP ROLE I BRAND MANAGEMENT
• Dynamic, focused, and result oriented Marketing and Business Development professional with 8+ years of work experience; a leader with consistent record of success in achieving revenue & business objectives.
• Expertise across Business Development, Retail & Brand Management, Marketing Management, Consumer Centric Strategy, Planning, Budgeting, Market Analysis, Negotiation and Effectiveness Measurement.
• Adept with:
o Strategic Planning & Implementation
o ROI based Marketing
o Communication
o Brand Building
o Product Pricing
o Professional Graphics Designer
o Innovation
Curriculum vitae of Detha Prastyphylia, an educator currently working as a junior college/pre-university teacher, teaching AS & A Level Media Studies at an international school with Cambridge (CAIE/CIE) curriculum in Sidoarjo, Indonesia.
I'm a professional communicator and strategic digital marketing innovator with knowledge in Photoshop, HTML, SEO, social media, video editing and shopper marketing. I have over 12 years of customer service experience, 9 years of digital media marketing, 8 years of project management experience educationally and professionally.
1. 301, Westwood Condominium, Greenhills San Juan City, 1504
09178688123 donpalmares@gmail.com
Interested to pursue a long term career in Marketing, Brand Management,
and other related fields.
AB Communication Arts (2014)
Ateneo de Manila University
Dean’s Lister (First Semester, SY 2012–2013)
PANAF - DLSU (July – Sept 2014)
Fundamentals of Marketing
Awarded Best Marketing Proposal
Account Manager
Aug 2014 – Present • In charge of managing key accounts in the FMCG and Retail categories
o Ensures that each brand’s annual key performance indicators and targets
are met through various innovative strategies targeted to their consumers
• Social Media Management and Content Development
o Manages Clients’ social media profiles and strategizes online initiatives for
each brand in order to attain the best digital engagement
• Management & coordination to ensure timely delivery of client materials
o Guarantees that creative materials are in-line with the overall brand
message and presents the creative output within the project timelines.
• Briefing of creative and technical teams on campaigns and projects
o Leads the creative team to craft the best possible output based on the
client’s direction and objectives.
• Development of presentation documents and agency cost estimates
o Crafts the cost estimates for the campaign initiatives to be launched
o Collates, curates, and sorts presentation documents for pitches
o Researches content on the latest digital trends and digital statistics
• Coordination with third-party suppliers for production of materials
o Print materials (Posters and brochures)
o Digital materials (Facebook app development)
o Video materials (Video production)
o Google Ad Network placements (web banner ads, YouTube ads)
• Monitoring of website performance and presentation of statistics
• Search Engine Optimization and Search Engine Marketing
Corporate Communications Intern
• Wrote feature articles for “SPARK”, Meralco’s monthly magazine
• Researched for company projects and encoded voice transcripts
April – May 2013 • Learned basic Photoshop to create some materials for the company
2. Student Jock
July 2012 – • Talked On-Air as a Co-Dj and created short spiels on the latest entertainment news
January 2013 • Learned how to operate controls of the radio station
As an individual, I constantly challenge myself to exceed expectations. I am
organized, adaptable to change, and goal oriented towards work. I have a proactive
attitude that makes me a great team player and an effective project leader. I am
hardworking, able to utilize my skills to create only the best work output.
I am proficient in spoken and written English, and can also converse in Tagalog and
Ilonggo. I am skilled in basic computer applications such as Microsoft Word, Excel,
and PowerPoint. I am also comfortable with public speaking and I enjoy writing.