Curriculum vitae of Detha Prastyphylia, an educator currently working as a junior college/pre-university teacher, teaching AS & A Level Media Studies at an international school with Cambridge (CAIE/CIE) curriculum in Sidoarjo, Indonesia.

1. DETHA PRASTYPHYLIA
(+62) 0812-3042-1041 | heydetha@outlook.com
Surabaya, East Java, Indonesia
WORK EXPERIENCE
High School Teacher January 2019 – present
Singapore National Academy Sidoarjo, Indonesia
• Media Studies – Junior college/pre-university grades 11 and 12 – Jumpstarted a new subject (the first
one in school and in Indonesia), initiated a new curriculum, developing lessons, and curating study
materials based on Cambridge CIE/CAIE AS & A Level 9607 syllabus, focusing on filmmaking
techniques, moving image & print media production, media language & representation, and
institutions & audiences in film, music, print, radio, and video game industry.
• Information and Communications Technology (ICT) – Lower secondary grades 7 and 8 –
Developing and maintaining lessons based on Cambridge CIE/CAIE checkpoint curriculum
focusing on office suite (word processor, spreadsheet, presentation, and database), computer
networks, web design, programming, video editing, and animation.
• Form Teacher – Lower secondary grade 7 – Taking attendance during morning roll call, observing
students’ affective developments, delivering announcements, preparing report books, and organising
Learning Journey activities (field trips).
• Award Supervisor of Duke of Edinburg International Award for Young People (IAYP) – Upper
secondary grade 9 – Supervising groups and ensuring the safety of the students during their
adventurous award journey which involves hiking and trekking.
Marketing Communications August 2018 – December 2018
EF English First Surabaya, Indonesia
• Acted as the Marketing Communications in the company’s head office with 16 branches in 7 cities
spread all over eastern part of Indonesia (Surabaya, Sidoarjo, Gresik, Malang, Kediri, Jember, Bali) –
Worked together with representatives from those branches to develop marketing strategies based in
communications.
• Copywriting & Content Writing – Wrote press releases, marketing wordings, and social media
contents e.g. newspaper advertorials, blog posts, Instagram captions.
• Employer Branding – Jumpstarted the practice of employer branding on LinkedIn corporate page –
Worked closely with HR to develop new strategies (e.g. content calendars), created original contents
(both visual i.e. pictures & audio visual i.e. video, as well as written), and posted updates about
company activities & company culture to attract new talents from overseas, significantly increased
engagements and followers on LinkedIn corporate page by up to 150%.
• Media Relations – Built and maintained good relationships with local media and KOL (influencer/key
opinion leader) – Arranged press releases & other corporate events, organised activities to acquaint
with media partners, invited them to corporate events, negotiated with them to increase the
company’s media exposure, and scouted KOL for influencer marketing.

2. Associate Lecturer June 2018 – December 2018
University of Airlangga Surabaya, Indonesia
• Visual Communication Design – Undergraduate level at Department of Communication – Gave
lectures focusing on colour theories (e.g. the language of colour, colour harmony, RGB/CMYK)
along with their applications in design software to effectively convey an intended message.
Assistant Lecturer July 2017 – January 2018
University of Airlangga Surabaya, Indonesia
• Theories of Human Communication – Undergraduate level at Department of Communication –
Assisted the lecturers of the subject prior to and during the semester as well as tutored sophomore
students who took the subjects & provided them with supplementary, after-class lessons.
Marketing Intern August 2017 – December 2017
Kalyana Indonesia Surabaya, Indonesia
• Graphic Design – Utilised Adobe Illustrator to create visual contents – Designed marketing
collaterals used for online marketing e.g. social media & corporate website and took photographs of
corporate events for social media contents.
• Content Writing – Wrote press releases and blog posts of corporate events on corporate website.
• Event Planning – Helped plan corporate events (e.g. fashion shows, press releases, charities, and
other publication events).
Research Assistant April 2017 – June 2017
University of Airlangga Surabaya, Indonesia
• Assisted a lecturer in Department of Communication with her qualitative research regarding queer
community in Indonesia whose members congregated in Facebook groups.
• Helped gathering both theoretical and empirical data used in the research.
Marketing Staff December 2014 – March 2016
EF English First Surabaya, Indonesia
• Graphic Design – Utilised Adobe Illustrator and Adobe Photoshop to create visual contents –
Designed marketing collaterals for internal and external publications & promotions, including ATL
& BTL as well as online marketing for corporate social media pages & website, and collaborated with
user to brainstorm and standardise brand-new design language for corporate social media contents
that is still used and maintained until now.
• Content Writing – Wrote social media contents e.g. blog posts and Instagram captions.
• Social Media Management – Maintained corporate social media pages (i.e. Facebook, Twitter, and
Instagram), developed new social media strategies (e.g. content calendars, daily theme for contents,

3. and targeted online ads on Facebook & Twitter), created original contents (both visual/design and
written), increased overall social media traffic (including engagements and followers) by up to 1000%,
held social media competitions to increase online brand recognition of the company, analysed social
media engagements data & statistics to improve and develop new strategies, and presented monthly
reports of social media activities to Marketing Manager.
• Photography & Videography – Operated DSLR cameras and mirrorless cameras to shoot photos and
videos, mainly to document corporate events to be used for marketing purposes (e.g. social media
posts).
• Video Editing – Utilised Adobe Premiere Pro to create audio visual contents – Edited video footages
taken from corporate events for marketing purposes (e.g. trailers and after-movies).
EDUCATION
Bachelor’s Degree June 2014 – August 2018
University of Airlangga Surabaya, Indonesia
• Majoring in Communication Science – CGPA 3.70 out of 4.00– Created a final thesis about the
articulations of religiosity in Sausage Party film using semiotics analysis, awarded with grade A for
thesis and graduated S.I.Kom. degree (Bachelor of Communication Science) with magna cum laude
/ high distinctions grade.
• Minoring in Media Studies – Courses taken including but not limited to cinema studies,
communication & advertising, creative arts & visual culture, creative writing, cyber culture,
journalism, marketing communication, media gender & identity, online journalism, online marketing
communication, photography, print media production, public relations, visual communication
design, and visual communication media.