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Usability testingsp13 [compatibility mode]


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Usability testingsp13 [compatibility mode]

  1. 1. JN 553Assessing Community JournalismUsability testing
  2. 2. RECALL from your reading According to Jakob Nielsen, usability testing with FIVE people can uncover ____ percent of your problems.a.65b.75c. 80d.90
  3. 3. What is usability testingA process that employees people as testing participants who are representative of the target audience, to evaluate the degree to  which a product meets specific usability criteria. THE MOM TEST… USABILITY TEST ON CAMPUS WEBSITE
  4. 4. Why usability? Informs the site’s designHighlights design problems and frustration Improves profitability
  5. 5. Types of usability studies Exploratory test: conducted prior to product designAssessment test: Conducted early or midway into the product  development (test “lower‐level” operations)Verification test: Close to or after release of product – usually  tested against a “benchmark”
  6. 6. Skills needed:Good rapport with participants (empathetic) Excellent memory Good listener Flexibly, comfortable with ambiguity Long attention span
  7. 7. Usability method: setup
  8. 8. Basics on usability methodRecruit participants: Acquaintances OK, but best not to be close  family or friends. Five is a good number.Include mix of strong and weak competency; seek representative  sample (representing various target audiences)Tasks: Develop questions or tasks for users to conduct – a mix of  specific tasks and open‐ended tasks can work well. Think‐aloud method: Ask participant to talk out loud about thoughts and feelings they are having as they search or use site. Record sessions: At least take notes diligently. Revisit conclusions with them. 
  9. 9. Tips for usability sessionBe aware of effects of your voice and body language (be neutral). Demo the “think‐aloud” technique first so participants feel less  self‐conscious Don’t force “think aloud” if there’s strong resistance Pay attention to where participant falls silent (ask later) Practice silences and patient waiting Don’t show surprise Don’t say too much, don’t problem solve, don’t “rescue” Probe where needed