This document discusses creativity, the creative process, and what is required for creativity. It defines creativity as thinking of new ideas and implementing them, while innovation is executing creative ideas into practice. The creative personality is said to have both imagination and discipline. Creativity can be shown at home, work, and with friends/family. Motivation, both intrinsic and extrinsic, plays an important role. The creative process involves inspiration, clarification, evaluation, distillation, incubation, and perspiration. Requirements include introducing something new and valuable as well as turning ideas into reality. Common creative problem solving methods are also outlined.

1. Assignment on Creativity, Creativity process & its
requirement
Submitted to: Dr. Sachit (CT University)
Submitted by: jagmohan sharma (Student PhD
Management)
Date: 04/03/2018

2. Welcome
If you have ideas but you don't act on
them, you are imaginative but not
creative

3. If you Google the phrase definitions of creativity,
guess how many definitions show up?
Creativity involves two processes: thinking, then
producing.

4. CREATIVITY VS INNOVATION
• The quality of thinking new ideas and putting
them into reality is creativity.
• The act of executing the creative ideas into
practice is innovation.
Thirsty Crow
Fox and the grapes

5. CHARACTERISTICS OF THE CREATIVE
PERSONALITY
a. Creative individuals have a great deal of energy, but they are also
often quiet and at rest.
b. Creative individuals tend to be smart, yet also naive at the same
time.
c. Creative individuals have a combination of playfulness and
discipline, or responsibility and irresponsibility.
d. Creative individuals alternate between imagination and fantasy
at one end, and rooted sense of reality at the other.
e. Creative individuals are also remarkable humble and proud at
the same time.
f. The openness and sensitivity of creative individuals often
exposes them to suffering pain yet also a great deal of
enjoyment. etc

6. CREATIVITY IN DAY TO DAY LIFE
At Home
At Work
With Friends and Family

7. CREATIVITY IS A GIFT OR SKILL??
a. Communication Arts
b. Craftsmanship Arts
c. Graphic Arts
d. Performing Arts
e. Relational Arts
f. Technical Arts
g. Visual Arts

8. CREATIVITY PROCESS
ICE--DIP
Step
1&2
• 1. Inspiration
• 2. Clarification
Step
3&4
• 3. Evaluation
• 4. Distillation
Step
5&6
• 5. Incubation
• 6. Perspiration

9. REQUIREMENT OF CREATIVITY:
Numerous studies have been conducted for
requirement of creativity from these studies we can
extract:-
a. Introducing something new (a product, a solution, a
work of art etc.) that has some kind of value for
society.
b. Creativity required for turning new and imaginative
ideas into reality.
c. Creativity generate excitement and commitment, it
brings to our awareness what was previously hidden
and points to new life. etc

10. ROLE OF MOTIVATION IN CREATIVITY
Three reasons why people are motivated to be
creative:
1.Need for novel, varied, and complex stimulation.
2. Need to communicate ideas and values.
3. Need to solve problems.
There are two types of motivation: intrinsic and
extrinsic

12. CREATIVE PROBLEM SOLVING IN
RESEARCH
The following formalized and well-known
methods and processes combine various
creativity and creative-problem-solving
techniques:
1. TRIZ, which is also known as Theory of
Inventive Problem Solving (TIPS).
2. Mind Mapping
3. Brainstorming

13. Thanks