1. JMC Nursery
Alexander Vargas
St. Petersburg College
Mar 3802

2. Customer Needs
To provide fruit trees of different exotic variations.
To assist the customer with the growth of the tree
and assure it’s survival.
Help individuals enjoy different fruits year round.

3. Background
More then 30 years of experience cultivating fruit
trees as a hobbyists.
Local company with proven products.
Looking to share his experience with others and
provide them the opportunity to learn about his
passion.

4. Target Market
Homeowners with large
yards
Health conscience
individuals
Fruit lovers

5. SWOT Analysis
Strengths
Short term benefits
Full service
Weakness
Mostly local
Small opportunity for national sales
Opportunity
Possible franchise opportunity
Expand locations.
Threats
Mimicking

6. Flyers and Creative Media
Flyers
Facebook page
Youtube account.

7. Call to Action
 How to videos on youtube.
 Pass out fruit samples with
company info.
 Create Time lapse video on
youtube of fruit tree growth.