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Sustainable Small Town Economic Development Della G. Rucker, AICP, CEcD  JACOBS | Urban Design + Planning Wise Economy Media American Planning Association National Conference April 11, 2010
What is our conventional approach to economic development?
What are the assumptions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is sustainable economic development?
What is this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What keeps us from doing sustainable economic development? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to grow a sustainable economy: ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to grow a sustainable economy: ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Know thyself. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
An Example ,[object Object],[object Object],[object Object],[object Object]
2. Focus on your assets. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are assets?
 
3. Make a Plan to Get What You Want ,[object Object],[object Object],[object Object],[object Object]
Remember: ,[object Object],[object Object],[object Object]
4. Retain your healthy businesses (especially the smaller ones) ,[object Object],[object Object],[object Object],[object Object]
What’s so great about small businesses? ,[object Object],[object Object],[object Object],[object Object]
4. Retain your healthy businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Recruit and Grow Small Businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Prune Your Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Brand, but do something with it. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Use your hidden resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9. Keep your focus ,[object Object],[object Object],[object Object]
Again…. ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Be in it for the long haul ,[object Object],[object Object],[object Object],[object Object]
Where does the garden metaphor break down? ,[object Object]
Questions?  Insights?  Good ideas?
[object Object],[object Object],[object Object],Parting thought
Thank you ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Econ Dev Presentation Apa 04 11 10

Editor's Notes

  1. Fix title to match what program says
  2. Ask them for the assumptions
  3. Extended metaphor around garden. Script this.
  4. does this still fit?
  5. Examples of vision statements or objectives
  6. Insert analysis example.s
  7. Examples of assets?
  8. Split into two