2. SIT DOWN;
MAKE YOURSELF COMFORTABLE.
WHAT’LL IT BE TODAY?
NOW SERVING…
Welcome to the Cocktail Marketing Company! We specialise in blending
the best marketing programs to suit your brand.
We combine memorable creative no matter the medium with a dash of
innovation, inspiration and imagination! You choose the ingredients, we mix
it to perfection, and the results hit the spot everytime.

3. WHY COCKTAIL?
Good question. Easy answer. Everything we do is about choosing certain ‘ingredients’
and blending them with others, to give both a visually appealing final product and a
‘taste’ that goes down well with your customers. Our name evokes a sense of fun and
creative flair, yet with a discipline and sophistication all of its own.
WHO ARE WE ANYWAY?
Well, we’re not bartenders, that’s for sure. However, to stretch the analogy a little
further, we are indeed good listeners, possess the skills to create the perfect marketing
mix, and are renowned for giving out great advice. The team at Cocktail have over
20 years worth of experience in constructing state of the art marketing programs that
work. We know our stuff, and would like to get to know yours.

4. TALK TO COCKTAIL ABOUT
RAISING THE BAR
Who are your customers? Those important few you wouldn’t want to be without
no matter what. Once you know who they are it’s time to work on making them feel
extra special. Now you could make eyes at them across the bar, or do something even
more effective – entice them, support them, motivate and excite them!
Cocktail knows all the right moves.
WHY YOU?
Every brand needs to be constantly looking at how to adapt
to their customers’ ever-shifting behaviours. Keeping your best customers
has always been worth the investment, and growing them, even more so. Let us
create an unlevel playing field for your product, at your competitors expense.
Your next move could be your best yet.

5. At Cocktail, when it comes to innovative
solutions, we believe the glass is always half
full. Simply sit down with us and have a chat.
We’ll happily talk you through which ingredients
go well together to create a tailor-made strategy.
Whatever the order, we’re all over it.
STRATEGY
While not technically ‘employed’ by you to
sell your product, getting the right result
within the ‘trade’ is as important as a well
balanced Long Island Ice tea. Cocktail will
create the sales material, promotions and
training to get your team cranking.
CHANNEL MARKETING
Why is our creative so fantastic? Because
it’s always made fresh. Whether we’re
starting with a blank canvas or extending
existing creative, we give each project the
attention it deserves (and more).
CREATIVE
Our production arm Maximus specialises in
producing every type of marketing material.
Using a mix of local and off shore suppliers for
both quick turnaround and best price solutions.
Maximus will meet the brief every time.
PRODUCTION
Targeted communication gets results – that’s
the aim of every piece of direct mail produced
at Cocktail. If we’re going to mix up a special
order, we’ll make sure it tastes great.
DIRECT MAIL
A straight-up serve of professional
branding with a dash of creativity. At
Cocktail, we’ll ensure your message
will carry weight with stakeholders
internally and externally – matching
your brief and its intended audience.
CORPORATE COMMUNICATIONS
Nothing beats a well mixed Old Fashioned. We
mean of course, the classic timeless medium of
brochures and catalogues – still one of the most
read, referred to and retained pieces of advertising.
Online or on the kitchen counter, we can handle
the whole process from concept to completion.
BROCHURES/CATALOGUES
What better place to grab consumers than when
they’re busy consuming? We create eye-catching
and memorable in-store experiences that demand
attention. Merchandising units, mobiles, pull-ups,
drop downs or feather banners – whatever the
angle, your sales team will thank you.
P.O.S.
An integral part of any communications program,
Cocktail can handle the entire spectrum - from
the bright lights of mass media, to the pinpoint
accuracy of niche trade advertising. TV, radio,
cinema, print, outdoor, web, wherever you want
to take your brand, we’ll make sure it gets there.
MEDIA BUYING
Three words: Knowledge is power. If you provide
the appropriate training for your staff, resellers
and sales teams, you’re on your way to winning
the battle. Cocktail will plan, produce, print and
package all your training requirements to keep
everyone firing on all cylinders.
TRAINING
Keeping a constant, top-of-mind brand presence
can be a challenge as everyone is vying for
exposure. Luckily, Cocktail are standouts at
making you standout! We’ll create a PR strategy
with unique ideas to ensure you have something
to say, and an audience to hear it.
PR
At Cocktail, we have the experience to
manage a ‘turn key’ event of any size
and at any location. Alternatively, we will
theme the event, create all the necessary
imagery, then pass you the keys. Either
way, it’s your key to a great occasion!
EVENTS

6. Want to know what your key customers think about
your product, your support, or your sales team?
How about a reality check on how your competitors
are going? Whether it’s analysing existing data or
hitting the streets, phones and focus groups, we’ll
tell you what you may or may not want to know.
RESEARCH
Attracting new customers to your store, site
or database can be vital to your marketing
strategy. We have the promotions and
methods to help you get them through the
turnstile. We focus on quality over quantity to
ensure your leads actually lead somewhere.
LEAD GENERATION
When it comes to digital, we’ve got it
covered. From the latest EDM’s, digital ads
and apps that hit the mark on time and on
budget. Perhaps powerful email marketing
or an SMS event? Cocktail brings the right
people and the right skills to the table.
DIGITAL
Your website is the open-all-hours shopfront for
your brand. Editable websites, e-commerce,
search engine optimisation or iOS and Android
apps - Cocktail will help you stay in the frame
with user experience that just clicks.
WEBSITES
Good things come in small packages.
And big packages. Actually, good things
simply come in packages created by
Cocktail. Our design nous and innovative
print solutions will make your brand stand
out where and when it counts.
PACKAGING
Depending on your objectives and
governed by your resources, we’ll create an
environment where you can be free to focus
on your clients. With an impressive track
record of success, we take pride in taking
your product launch to the next level.
PRODUCT LAUNCHES
In our game, it’s all about noise. Attention
seeking, “look at me!”, “in your face”,
“come this way”, noise. Cocktail can make
your brand leap from the shelf, demanding
customers choose it and ensuring resellers
stock your products over your competitors.
SALES PROMOTIONS
Ranging from adrenalin rushes to travel,
entertainment and merchandise, Cocktail
brings together all the elements to incentivise
your brand’s flag bearers. And when it
comes to results, these ones are both
measurable and memorable.
INCENTIVE PROGRAMS
Want to put together a trade show stand that
‘wins gold’ and stands out from the crowd? Or
just looking to create the perfect environment
for doing business with your best customers?
Either way, Cocktail is a proven performer at
‘taking a stand’ and pulling a crowd!
TRADE SHOWS
If you can imagine it, we’ll get the shot -
either through shooting it ourselves or by
our extensive access to stock imagery. For a
final buff and polish, look no further than our
talented in-house team, who will handle all
retouching and digital re-imagery in a snap.
PHOTOGRAPHY
Like a flaming Lamborghini, videography turns
heads. You only get one chance at a first impression,
so make it a good one! From high impact TVC’s to
professional and eye-catching presentations, we
wow internal and external customers alike. Let our
team work magic with your brand.
VIDEOGRAPHY
One of the most powerful mediums in
today’s marketplace, we have extensive
experience in the most challenging
sponsorship environments – we can help
you forge a well-mixed strategy to align
and promote your sponsorship.
SPONSORSHIP ACTIVATION

9. JUST THE USUAL,
OR SOMETHING NEW?
Unhappy with the results you’re getting from your current marketing mix? At
Cocktail, when it comes to innovative solutions, we’re on the money. Pull up a stool
and share your thoughts. We’ll advise which ingredients mix well in a tailor-made
strategy. It may be a crowd-pleasing smooth sipper, a flamboyant attention-getter,
or a category-smashing ‘molotov cocktail’ to explode all preconceptions.
Whatever the order, we’re all over it.

10. STRATEGY
Market review
Competitor analysis
Marketing recommendation
CREATIVE
Print
TVC
Digital
Logo development
PRODUCTION
Printing
Merchandising
Banners/flags
Signage
Packaging
Stickers/wraps
Portable displays
Outdoor displays
Exhibitions
Apparel
Stationery
Premiums
CHANNEL MARKETING
Independents
Licensees
Franchises
Buying groups
MEDIA BUYING
TV
Radio
Newspaper
Magazine
Outdoor
Online
TRAINING
Training material kits
Videography
Electronic presentations
Training event support
EVENTS
Conferences
Special events
Talent management
PR
Strategy
Creative
Content development
CORPORATE
COMMUNICATIONS
Company profiles
Annual reports
Multimedia presentations
BROCHURES/
CATALOGUES
Product guides
Reference guides
All types of brochures
DIRECT MAIL
Design and print
Fulfilment
Electronic Direct Mail marketing
P.O.S.
Merchandising stands
Mobiles
Posters and more
PACKAGING
Concepts to finished art
Mock ups and prototypes
Production
PRODUCT LAUNCHES
Retail
B2B
Road shows
SALES PROMOTIONS
Concepts and design
All print including scratchies
Competition permits
INCENTIVE PROGRAMS
Internal
Distributor/wholesaler
Dealer/retailer
Key customer programs
SPONSORSHIPS
Brand ambassadors
Team sponsorships
Event sponsorships
TRADE SHOWS
Concept and design
Custom builds
Full service
PHOTOGRAPHY
Studio
Location
Talent
VIDEOGRAPHY
Television commercials
Product demonstrations
Sales training modules
Corporate stories
Testimonials
DIGITAL
Online advertising
Online promotions
Electronic direct mail
App development
WEBSITES
Design
Development
Content management
Maintenance
RESEARCH
Market research
Product research
Focus groups
Mystery shopping
LEAD GENERATION
Purchasing databases
Managing and updating
Comprehensive reporting

11. a Level 32, 101 Miller Street North Sydney NSW 2060
t 02 9826 1555 f 02 9826 2128
e info@cocktailmarketing.com.au
w cocktailmarketing.com.au
The Perfect Marketing Mix