4Sar Pvt. Ltd. is launching a unique 'buzzer diaper' with sensor technology aimed at easing parenting stress and ensuring baby comfort. The company's mission is to become a market leader in India within three years, focusing on product quality, customer satisfaction, and expansion into global markets. The initial capital investment is Rs. 1 crore, with a combination of partner investment and bank loans to support the venture.

1. PRODUCT LAUNCHPRODUCT LAUNCH
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J i n g l eJ i n g l e Baby DiapersBaby Diapers
USING SENSOR TECHNOLOGYUSING SENSOR TECHNOLOGY

2. Company Name: 4SAR pvt. ltd.
4-Forever
S- Smiles
A-And
R-Rest Assured for mother & baby
Board of Directors:-
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Board of Directors:-
• Sheetal Bandekar
• Seema Bubna
• Sheetal Pikle
• Swapnil Madali
• Apurva Shukla
• Raman Shinde

3. Feasibility Study
• The consumer demands not only quality at world
standards at ‘desk’ prices but maximum out of it.
• In today's time parenting is a difficult task as both
parents work full time.
• Negligence towards baby can lead to skin problems.
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• Negligence towards baby can lead to skin problems.
• Prioritizing the mother and baby's need we are
introducing unique diaper with buzzer device
• Care has been taken that the sensor device will not
touch the babies sensitive skin .

4. 4
From Sweet cries to rhythmic smiles..

5. VISION
To become the market leader in India in the next
3 years in terms of Sales and Turnover along with
providing maximum customer satisfaction by
providing best quality & price.
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6. MISSION
• To Ease the Tension of every parent by providing
a hassle free and technologically advanced
product for their Babies
• Make Babies comfortable, Allergy and rashes free
• Modernization of the Diaper Industry
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7. Short term Goals
• To get well established in the metropolitan cities
in India. ( Mumbai,Delhi,Pune,Bangalore)
• Complete customer satisfaction.
• Optimum utilization of resources.
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• Optimum utilization of resources.
• 100% efficiency.

8. Long Term Goals
• To become the international market leader.
• Product enhancement.
• Extensive range of baby products.
• To be a BSE and Nasdaq listed company.
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• To be a BSE and Nasdaq listed company.
• To be an ISO Certified Company.
• To be rated by CRISIL to FAAA
Grade.

9. Product
• Buzzer Diaper
• Enabled with a sensor device
• Available in various sizes – XS,S,M,L,XL
• Giving a warranty of one year on the sensor.
• Fragrance.
• Gel Technology.
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11. Place
Manufacturing Unit & Head OfficeManufacturing Unit & Head Office
Manufacturing unit: GUNTUR, Andhra PradeshManufacturing unit: GUNTUR, Andhra Pradesh
Head office: Navi Mumbai.Head office: Navi Mumbai.
Distributors : Mumbai,Distributors : Mumbai, PunePune, Bangalore & Delhi., Bangalore & Delhi.
Future Expansion:Future Expansion:
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Future Expansion:Future Expansion:
Global Market .Global Market .

12. Price
Captive Product and Skimming
Pricing
• Buzzer Diapers (25 m range)- Rs. 575
• Buzzer Diapers (50 m range)- Rs. 700
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• Buzzer Diapers (50 m range)- Rs. 700
• Repurchase Diapers (Pack of 30)- Rs. 300
Single Pack : 30 Diapers with a Buzzer

13. Promotion
Sales Promotion-
5 diapers will be sold with a baby gift as an opening market
plan
Buy 2 packets and get 1 packet free
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14. Sales
Advertising
- Television/ Parenting Magazines
- Parenting websites
- In Malls and Baby Shops
- Outside Chemist shops
- Hospitals/ Paediatrician Chambers
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15. MARKET SEGMENTATION
• Parents with children up to 4 years
• Sex – Male and Female
• Geographical Area – Mumbai, Pune, Delhi &
Bangalore
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Bangalore
• Income Group – Primarily Upper Middle and Upper
Class

16. SWOT ANALYSIS
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17. STRENGTHS
• Tension Free Parents
• Health for parents and baby alike
• Prevents Baby Infections
• Timely change of Diapers
• Comfortable for Babies
• Saves time
• Automatic signals
• Patented
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• Patented
• Technological Advantage

18. WEAKNESS
• Slightly Expensive.
• For limited segment.
• Possibility of Buzzer malfunction
• Limited range of Buzzer device
• Requires huge investments for further Research and
Development
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19. OPPORTUNITIES
• Economies of Scale.
• Economies of Scope.
• Untapped Segment.
• Catering to more Baby products.
• Can use upcoming technologies.
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• Can use upcoming technologies.

20. THREATS
• Possibility of Backfiring due to the price
• May not be preferred by all due to complexities in usage
• Possibility of existing players to come out with a similar product.
• Change in technology.
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21. COMPETITORS
• PROCTER AND GAMBLE’S – PAMPERS
• KIMBERLY CLARK - HUGGIES
• GODREJ - SNUGGY
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22. Buzzer Technology
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23. CAPITAL INVESTMENTSCAPITAL INVESTMENTSCAPITAL INVESTMENTSCAPITAL INVESTMENTS
Total capital investment is Rs.1,00,00,000 :Total capital investment is Rs.1,00,00,000 :
This will be launched as a small scale industry.This will be launched as a small scale industry.
••40% which is Rs.24,00,000 is invested by the existing 6 partners40% which is Rs.24,00,000 is invested by the existing 6 partners
while otherwhile other
•• 60% which is Rs.76,00,000 is taken as loan from HDFC bank at60% which is Rs.76,00,000 is taken as loan from HDFC bank at
the interest rate of 12% per annum on EMI basis for a time period ofthe interest rate of 12% per annum on EMI basis for a time period of
3 years.3 years.
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24. THANK YOU
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THANK YOU