The document proposes a device called "Diaper Flush" that would sanitize and dry cloth diapers. It would be more environmentally friendly and convenient than current cleaning methods. The team envisions partnering with diaper delivery services to rent the device to customers for $19/month. A Kickstarter campaign would help fund product development and test market interest. The goal is to become profitable by year 2 by addressing the inconvenience of cleaning cloth diapers.

1. Diaper Flush
Presented by: Anders Brownworth, Andrew
Campbell & Phil Marchese

2. Fundamental Problem
Cloth diapers are very popular right now because they are “greener” and better for a baby’s skin.
However, cleaning them is not an easy or sanitary task. Our vision is for a device that you place dirty
diapers in that removes all water and waste from the diapers and sanitizes it. This is environmentally
friendly because it will not use all the water that is involved currently (spraying the diaper, flushing, and
using a washing machine with detergent). It is also way more convenient. Some people we know who
currently battle this issue are disgusted by what they have to do. Two markets are ripe for this:
residential and day care centers. Day care centers in Texas, for example, don’t currently allow cloth
diapers.
We have found that the majority of customers do not believe there is an issue that needs to be solved.
We understand this is the case because most respondents would not be using cloth diapers or just
don't find cloth diapers convenient enough...yet. However we think that the case is that customers
would buy cloth diapers and the proposed device if it was available. We think this because of the “iPod
Theory". Steve Jobs referred to this theory in his biography when he said: “People don’t know what
they want until you show it to them" (Steve Jobs). Before the iPod many people were more than happy
with their Sony Walkman. Then the Apple iPod came out. People were so stunned by the
advancement in technology that soon the Sony Walkman, CDs, and cassettes became obsolete. We
hope to do the same with cleaning cloth diapers.

3. Product
● Diaper Flush

4. Team
● How did you find each other? How did you get here? Try to tell an
appealing personal story.
● Phil, Andrew and Anders all signed up for the Venture Lab course hosted
by Stanford University in the summer of 2012. We all were assigned to the
same group in May 2012. Phil and Andrew signed up for the course
together as they had met at Stonehill College in Easton, MA.
●
● The idea of Diaper Flush started when Andrew told us about parents'
increasing use of cloth diapers on their babies. He was also going to use
cloth diapers on his soon to be born child. Andrew also had friends who
currently use cloth diapers on their babies. He told us about the troubles
they go through to ensure the cloth diapers are clean. He suggested a
cleaning device like a washing machine that cleaned the diaper, but was
smaller in size and could connect directly to an existing toilet. With that
idea we imagined a diaper cleaning device that would be more portable
and be able to clean and dry cloth diapers by the touch of a button.

5. Sales and Marketing
● The decision makers will be the vendor selling the diaper cleaner service. Working with them
will be very important in the whole process. The decision makers will be the CEO, CFO and
sales territory director. We will need to sell them on the product and incorporate the product into
their sales model.
● The sales process will require a the customer to notify us our company via website, telephone
or contacting a vendor.This is how to process will look from start to finish:
1) Contacting us or vendor
2) Taking order and sending it to warehouse/purchasing.
3) Purchasing validates credit card
4) Warehouse ships product to vendor
5)Vendor’s diaper delivery service brings it to customer on next visit
6) Vendor employee installs device and demonstrates how to use it.
7) Rent cost is added to the customer’s bill
● These are some sales strategies from cheapest to most expensive:
1) Emailing our social network of friends with babies or athletes.
2) Working with the diaper delivery service company to use their contacts
3) Flyers in the mail
4) Online marketing on baby websites

6. Partnerships and distribution
● Partner will be the primary distributor
○ Diaper service (e.g. http://www.idiaperservice.com/)
● We will train partner to install device and make basic repairs
● We will sell directly to partner, who then will market device
as an alternative service
● Costs involved include creation and maintenance of a
website and fulfillment systems. They are minimal as we will
ship a relatively high number of devices to a relatively low
number of distribution partners.
● There will be incentive payments for partners to push sales
of our device among their services

7. Costs and revenues
● Minimize expenses
○ partnering early on - line item on vendor bill
○ Kickstarter will either help us raise development funds and identify market
interest or prove our hypothesis incorrect.
○ Modify an existing product rather than creating a new one from scratch.
○ Customer support - call center and service - keep parts universal and
accessible to partners for easy service
● Actual cost estimated at $250
● Rental price: $19/month
○ Break-even at 1 year
○ Years 2-3 are profit
○ A device is expected to last ~5 years
● Rent-to-own option for those who find the device more
useful long-term

8. Funding
● Our plan can be funded with a seed
investment for product development. Other
activities can be bootstrapped.
● Kickstarter will be employed to raise a seed
round.
○ Marketed via social networking
○ Offer devices to the high-bidding supporters
● Partners may be approached to provide
additional funding as needed
● We expect to be profitable in year 2.