The document discusses using music and jingles in radio advertising. It describes how jingles can make ads more memorable, give brands consistency and personality, and target audiences emotionally. The company Spinnaker Sound produces custom jingles and packages for radio advertisers to help their ads stand out. They work with clients to develop a musical theme that is written into 5-10 commercial templates to promote the client's messages in a consistently branded way. Clients praise how Spinnaker's jingles have increased awareness of their brands and positively impacted sales results.