Data Science vs. The Movie Industry

1. The Movie Industry
Data Science
Bao Tram Duong

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Introduction
● The movie industry generated $35.3B in
revenue in 2019
● The U.S is among the biggest film industries in
the world
We are here to help Microsoft to
become a powerful contributor in this
industry.

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Business Problems
2 6
Genre Release Month
1 7
Budget
Runtime
3 5
Source Production
Method
4
Creative Type

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Business Problems
Q1. Is there a correlation between production budget and
profit? If so, how much should Microsoft invest into
production?
Q2. What kind of movie contents, in terms of genre,
source, creative type, production method, perform the
best?
Q3. When is the best time of year to release a movie?
Q4. Is there a correlation between runtime and profit?
What is the best runtime?

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● $68M to produce a major studio movie
● $35M for marketing and distributions

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Methodology
We split our dataset into 2 groups:
● The General Movies group contains all 625
movies in the dataset.
● The Top 100 Movies group contains the top
100 movies that generate the highest
worldwide profit.
Compare & observe what the Top 100 Movies
are doing differently to set themselves apart

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Data Sources
Predict the success of a movie based on its profitability by
leveraging historical data from various sources:
1. Box Office Mojo
2. IMDB
3. Rotten Tomatoes
4. TheMovieDB.org
5.The-Numbers.com

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Business Solution
Production Budget

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● The average production budget in the General Movies group is $68M.
● The average production budget in Top 100 Movies group is $150M.

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● The average worldwide profit in General Movies group is $179M.
● The average worldwide profit of the Top 100 Movies group is $624M.

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Conclusion
$150+ M

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Business Solution
Genre
Source
Creative Type
Production Method

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Conclusion
Action
Based on Comic Graphic/ Novel
Super Hero
Animation/ Live Action

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Business Solution
Release Month

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●Most release = June, December
●Most profit = June

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Conclusion
June

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Business Solution
Runtime

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● The average runtime in General Movies is 108 minutes.
● The average runtime in Top 100 Movies is 118 minutes.

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Conclusion
120+ MINS

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Our Recommendations
What Makes a Movie Successful
Based on
Comic/
Graphic
Novel
Super
Hero
$150+
millions
Action
Adventure
June
120+
mins
Animation
Live
Action

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Future Works
● Do analysis in term of ROI
● Domestic market and international market
● MPAA rating
● Star quality
● Script quality
● Special effects, sound design, music
● Marketing campaign
● Popularity of the film preceding it (if it’s a sequel)
● Directors
● Writers
● Critics
● Diversity: female directors, women of color, Black Lives
Matter movement, LGBTQ+, etc.

24. Thank You

25. Q & A

26. Appendix

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Examples
● Pirates of the Caribbean: On Stranger Tides
(2011) - $379M budget, $1B earned
● Avenger: Age of Ultron (2015) - $365M budget,
$1.3B earned
● Spectre (1997) - $300M budget, $879M earned

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Examples
● Facing the Giants (2006) - $100,000 budget,
$24.4M earned
● Once (2007) - $150,000 budget, Oscar
nominations, $19M earned
● Mad Max (1980), $200,000 budget, $49.6M
earned

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Notes
●1e9 = in Billions
●1e8 = in Hundred Millions

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●Most release = June, December
●Most profit = Febuary, April but not by much

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Examples
● Action + Science Fiction
● Based on a popular book
● Star power: Jennifer
Lawrence
● Underserved need for
strong female
protagonists