Series	
  “A”	
  Funding	
  


        David	
  Nault	
  
       @venturebuilder	
  
       david@iNovia.vc	
  
Agenda	
  


  1.  The	
  Good	
  

  2.  The	
  BAD	
  	
  

  3.  The	
  UGLY	
  

                           …of	
  raising	
  your	
  next	
  round.	
  
Agenda	
  v.2.0	
  


  1.  The	
  UGLY	
          Series	
  A	
  crunch	
  

  2.  The	
  BAD	
  	
      New	
  criteria	
  for	
  series	
  A	
  	
  


  3.  The	
  Good	
         Good	
  businesses	
  get	
  funded	
  


                           …of	
  raising	
  your	
  next	
  round…	
  
Why	
  is	
  RAISING	
  MONEY	
  	
  
                 so	
  	
  
          F@#%	
  	
  
          HARD	
  !	
  
Increased	
  number	
  of	
  	
  startups	
  	
  




                                              $
2012	
  
                                                                          	
  400*	
  




                                        2011	
  
                                        	
  280	
  
                          2010	
  
                          	
  220	
  




                                                      Canadian	
  seed	
  deals	
  

Seed	
  =	
  <$1.5M	
  
*	
  esPmated	
  
20%	
  will	
  successfully	
  raise	
  series	
  A	
  
Data	
  shows:	
  Series	
  A	
  Crunch	
  
For	
  the	
  opRmisRc…..	
  


                                There’s	
  no	
  CRUNCH	
  
                                  It’s	
  just	
  easier	
  
                                   	
  to	
  raise	
  seed	
  	
  
                                         &	
  harder	
  	
  
                                           to	
  raise	
  	
  
                                      later	
  rounds	
  
Inside	
  scoop	
  on	
  
	
  Venture	
  Capital	
  
80%	
  	
  
of	
  returns	
  from	
  VC	
  
       come	
  from	
  	
  
           5%	
  	
  
        of	
  funds	
  
VENTURE	
  MATH	
  101	
  
Fund	
  Size	
                                      $100M	
  
Life	
  of	
  fund	
                                10	
  years	
  
Return	
  promised	
  to	
  LPs	
                   20%	
  
Return	
  needed	
                                  $300M	
  
Average	
  ownership	
  in	
  companies	
           15%	
  
Aggregate	
  Exits	
  needed	
                      $2B	
  

It’s	
  crazy	
  hard	
  to	
  make	
  $	
  in	
  VC!	
  

                                               See:	
  StartupCFO’s	
  blog	
  
VCs	
  	
  	
  
   need	
  	
  
businesses	
  	
  
   that	
  
  can	
  be	
  
 HUGE	
  
“Not	
  every	
  business	
  	
  
Is	
  fundable	
  at	
  every	
  
  moment	
  in	
  Rme”	
  
                    Don’t	
  Blame	
  the	
  System	
  
                               David	
  Crow’s	
  blog	
  
2-­‐	
  The	
  BAD…	
  

10M	
  is	
  the	
  new	
  10	
  M	
  users	
  

hXp://cdixon.org/2012/08/03/ten-­‐million-­‐
is-­‐the-­‐new-­‐one-­‐million/	
  
    Metrics	
  
    ValidaRon	
  
    Team	
  
    Great	
  business/	
  Model	
  
VCs	
  trust	
  metrics	
  
Show	
  operaEonally	
  you	
  are	
  
        metrics	
  driven	
  	
  	
  




      Know	
  your	
  #’s	
  by	
  heart	
  !	
  
Demonstrate	
  growth	
  of	
  key	
  
        metrics	
  




       Time	
  is	
  your	
  enemy	
  
 
VCs	
  love	
  LARGE in	
  magnitude	
  	
  




  1000’s….Million….   10’s	
  of	
  million	
  !	
  
Risk	
  miEgaEon	
  	
  
&	
  solid	
  business	
  model	
  
The	
  GOOD	
  !	
  




GeUng	
  a	
  deal	
  done	
  
GREAT	
  businesses	
  	
  
  get	
  funded.	
  
GeUng	
  a	
  Deal	
  Done

What	
  VC’s	
  look	
  for?	
  

      The	
  3	
  T’s	
  -­‐	
  Team,	
  TracPon,	
  Technology	
  

      Familiar	
  market	
  –	
  do	
  your	
  homework	
  !	
  

      Sustainable	
  business	
  model	
  

      Great	
  co-­‐investor	
  syndicate	
  
GeUng	
  a	
  Deal	
  Done	
  

The	
  3	
  T’s	
  -­‐	
  Team:	
  
       Strong	
  domain	
  knowledge	
  

       Great	
  track	
  record	
  

       Addressable	
  holes	
  in	
  the	
  team	
  (if	
  any)	
  




                             “Awesome”	
  Team	
  	
  
GeUng	
  a	
  Deal	
  Done	
  

The	
  3	
  T’s	
  -­‐	
  TracPon:	
  
       TracPon	
  shows	
  there’s	
  a	
  market	
  

       TracPon	
  shows	
  team	
  can	
  execute	
  

       3	
  forms	
  of	
  tracPon:	
  
                -­‐  Sales,	
  audience,	
  partners	
  




                             TracPon	
  is	
  validaPon	
  
GeUng	
  a	
  Deal	
  Done	
  
 Tech/	
  CompePPve	
  Advantage:	
  

    •  Why	
  are	
  you	
  beXer	
  ?	
  

    •  What	
  do	
  you	
  have	
  that	
  they	
  don’t?	
  

    •  Is	
  there	
  a	
  barrier	
  to	
  entry?	
  
GeUng	
  a	
  Deal	
  Done	
  

VCs	
  invest	
  in	
  familiar	
  markets	
  

  Do	
  your	
  homework	
  

  Know	
  the	
  partner’s	
  backgrounds	
  

  Know	
  all	
  their	
  investments	
  

  Show	
  there’s	
  a	
  fit	
  ?	
  


                 Due	
  diligence	
  goes	
  BOTH	
  ways	
  !	
  
3	
  things	
  to	
  take	
  home


   1.  It’s	
  F@#$	
  hard	
  to	
  raise	
  money	
  

   2.  Great	
  businesses	
  get	
  funded	
  	
  

   3.  Team,	
  tracPon,	
  execuPon	
  


     Good	
  VCs	
  are	
  already	
  tracking	
  your	
  progress	
  
David	
  Nault	
  
@venturebuilder	
  
david@inovia.vc	
  

David Nault What it Really Takes to Close Your Next Round

  • 1.
    Series  “A”  Funding   David  Nault   @venturebuilder   david@iNovia.vc  
  • 2.
    Agenda   1.  The  Good   2.  The  BAD     3.  The  UGLY   …of  raising  your  next  round.  
  • 3.
    Agenda  v.2.0   1.  The  UGLY   Series  A  crunch   2.  The  BAD     New  criteria  for  series  A     3.  The  Good   Good  businesses  get  funded   …of  raising  your  next  round…  
  • 4.
    Why  is  RAISING  MONEY     so     F@#%     HARD  !  
  • 5.
    Increased  number  of    startups     $
  • 6.
    2012    400*   2011    280   2010    220   Canadian  seed  deals   Seed  =  <$1.5M   *  esPmated  
  • 7.
    20%  will  successfully  raise  series  A  
  • 8.
    Data  shows:  Series  A  Crunch  
  • 9.
    For  the  opRmisRc…..   There’s  no  CRUNCH   It’s  just  easier    to  raise  seed     &  harder     to  raise     later  rounds  
  • 10.
    Inside  scoop  on    Venture  Capital  
  • 11.
    80%     of  returns  from  VC   come  from     5%     of  funds  
  • 12.
    VENTURE  MATH  101   Fund  Size   $100M   Life  of  fund   10  years   Return  promised  to  LPs   20%   Return  needed   $300M   Average  ownership  in  companies   15%   Aggregate  Exits  needed   $2B   It’s  crazy  hard  to  make  $  in  VC!   See:  StartupCFO’s  blog  
  • 13.
    VCs       need     businesses     that   can  be   HUGE  
  • 14.
    “Not  every  business     Is  fundable  at  every   moment  in  Rme”   Don’t  Blame  the  System   David  Crow’s  blog  
  • 15.
    2-­‐  The  BAD…   10M  is  the  new  10  M  users   hXp://cdixon.org/2012/08/03/ten-­‐million-­‐ is-­‐the-­‐new-­‐one-­‐million/  
  • 16.
      Metrics     ValidaRon     Team     Great  business/  Model  
  • 17.
  • 18.
    Show  operaEonally  you  are   metrics  driven       Know  your  #’s  by  heart  !  
  • 19.
    Demonstrate  growth  of  key   metrics   Time  is  your  enemy  
  • 20.
      VCs  love  LARGEin  magnitude     1000’s….Million…. 10’s  of  million  !  
  • 21.
    Risk  miEgaEon     &  solid  business  model  
  • 22.
    The  GOOD  !   GeUng  a  deal  done  
  • 23.
    GREAT  businesses     get  funded.  
  • 24.
    GeUng  a  Deal  Done What  VC’s  look  for?     The  3  T’s  -­‐  Team,  TracPon,  Technology     Familiar  market  –  do  your  homework  !     Sustainable  business  model     Great  co-­‐investor  syndicate  
  • 25.
    GeUng  a  Deal  Done   The  3  T’s  -­‐  Team:     Strong  domain  knowledge     Great  track  record     Addressable  holes  in  the  team  (if  any)   “Awesome”  Team    
  • 26.
    GeUng  a  Deal  Done   The  3  T’s  -­‐  TracPon:     TracPon  shows  there’s  a  market     TracPon  shows  team  can  execute     3  forms  of  tracPon:   -­‐  Sales,  audience,  partners   TracPon  is  validaPon  
  • 27.
    GeUng  a  Deal  Done   Tech/  CompePPve  Advantage:   •  Why  are  you  beXer  ?   •  What  do  you  have  that  they  don’t?   •  Is  there  a  barrier  to  entry?  
  • 28.
    GeUng  a  Deal  Done   VCs  invest  in  familiar  markets     Do  your  homework     Know  the  partner’s  backgrounds     Know  all  their  investments     Show  there’s  a  fit  ?   Due  diligence  goes  BOTH  ways  !  
  • 29.
    3  things  to  take  home 1.  It’s  F@#$  hard  to  raise  money   2.  Great  businesses  get  funded     3.  Team,  tracPon,  execuPon   Good  VCs  are  already  tracking  your  progress  
  • 30.
    David  Nault   @venturebuilder   david@inovia.vc