Jellycoaster Inc. is launching a new social networking app called "Buddy Up" that allows users to log their daily activities and connect with friends. The app tracks 12 different activities, measures friendship levels, and issues badges to users. It aims to connect college-aged users, especially the estimated 15 million U.S. college students. Potential revenue models include selling coupons and stickers within the app. While similar to apps like Foursquare, Hashable and Path that focus on locations and connections, Buddy Up emphasizes tracking a variety of activities to build relationships between users.