1. Dainik Bhaskar Group

2. Description of the Initiative

3. Project Conceptualization

Junior Editor was conceptualized to enable students to better understand the role and
nuances of journalism and news reporting that impacts everyone’s lives everyday’.

Newspaper reading should not be limited to hard news, therefore we pushed the
boundaries and brought reality and imagination face to face with out-of-box thinking in
terms of news of the future, cartoon caricatures, obituary of a tiger and a sparrow, time
travel to fix the past, matrimonial of an elephant and a mouse, soap advertisementwhich can wash-off corruption and other social-ills from society.

We also wanted to sensitize the participants and their family about various socioeconomic concerns as well, like, the importance of elders in our families, prevalent
malpractices of child labor and the value of a vote to build a strong and democratic
nation.

4. Project Description

Under this project, all the participants were given a blank newspaper template/kit of 12
pages with instructions in four languages; Hindi, English, Marathi and Gujarati.

The current programme was the season 2 of the highly acclaimed Junior Editor
2011, recipient of Guinness World Record, Limca World Record and India Book of
Records.

Junior Editor II was organized under 4 different Categories Category A- Grade 1st to 3rd | Category B- Grade 4th to 6th | Category C- grade 7th to 9th |
Category D- Grade 10th to 12th

The programme was organized in 56 cities of 10 states of India.

The project started on 25th October 2012 and concluded on 31st July 2013.

5. Project Description- Activity Areas
S. No. States
No. of Entries
1
Madhya Pradesh
70,955
2
Chhattisgarh
7,352
3
Gujarat
22,728
4
Maharashtra
3,246
5
Rajasthan
6
Chandigarh
5,562
7
Haryana
4,764
8
Punjab
55,611
9
Jharkhand
9,535
10
Delhi
5,465
Total
1,26,869
3,12,087
3,12,087 entries
10 States and 56 Cities

6. Project Material- JE II Activity Template/Kit
Dainik Bhaskar
Divya Bhaskar
Divya Marathi
 Given above are the snap-shots of three JE II blank activity templates given to the
participants.
 Dainik Bhaskar is our Hindi language daily, therefore instructions were given in Hindi and
English language.
 Divya Bhaskar is our Gujarati language daily, therefore the instructions were given in
Gujarati and English language.
 Divya Marathi is our Marathi language daily, therefore the instructions were given in
Marathi and English language.
Activity pages also available on facebook.com/bhaskarchampsclub

7. Junior Editor II
Activity Template/Kit
Newspaper- Dainik Bhaskar, Activity Template Language- Hindi and English
1
2
3
4
5
6
7
8
9
10
11
12
Separate newspaper template for Gujarat (Gujarati) and Maharashtra (Marathi) states.
Activity pages also available on facebook.com/bhaskarchampsclub

8. Page-01- Front page
Participants have to write the coverage of two recent happenings.
Project MaterialPage wise
description
Page-02- My city
In this page, participants have to write the light and dark sides of their respective cities, which will help them,
dig some interesting facts about their towns.
Page-03- My Imagination and My Pencil
 Participants have to write the wedding coverage of a mouse and an elephant & also have to design their
wedding invitation card.
 Our attempt is to educate our participants with the etiquettes of an efficient parliament and about the
grey motives of our politicians revealed in scams through a cartoon caricature column.
Page-04- Editorial
This opinion page caters to two separate columns, i.e. the need and benefit of elders in our families and the
prevalent bane of Child labor in our society.

9. Page nos. 5, 6 and 7 are dedicated to ‘The Next Generation- 2050’.
Page-05- The Next Generation- 2050
Participants have to write a story about journey of India from year 2000 to year 2050, i.e. 50 glorious
years of India.
Page-06- The Next Generation- 2050
 By the year 2050, atmosphere temperature will observe a steep rise, along-with the inflation reaching
its zenith will make the daily household items out of common man’s reach displayed via an
advertisement.
 Half page dedicated to classified advertisements is a delight for the participants in terms of rocket
on rent, time machine on sale, appointment ad for robot etc.
Page-07- The Next Generation- 2050
 This page of 2050 will focus on issues like extinction of petrol along-with an obituary for extinct birds
and animal species namely, sparrow and tiger.
 A smart ride of ‘Time Machine’ will certainly take them places of historic and intrinsic values.
 Year 2050 will be witness to a unique soap which can wash off corruption and other evils from our
society.

10. Page-08- Young Journalist
 This page is dedicated to the participant as a journalist and has to gauge the democratic structure of our
society based on voting system, which if not promoted or exercised in right direction will trouble us in times to
come.
 Half page on health and fitness for which the participants have to make an advertisement to promote ‘Yoga.’
Page-09- Careers
 In this page, participants have to showcase their dream profession, what they want to be when they grow-up
and how is that career choice different from others?
 Half-page dedicated to design a commercial advertisement of lifestyle product.
Page-10- Fun Zone
Participants have to complete a story board and to make the background of an image.
Page-11- Sports, Entertainment and Lifestyle
This page is divided into 2 sections- Sports and Health & Lifestyle.
Page-12- Miscellaneous
In this page, participants are requested to share their experience of making this newspaper.
Activity pages also available on facebook.com/bhaskarchampsclub

11. Junior Editor 2011 was
the recipient of the
prestigious Guinness
and Limca Book of
Records.

12. Snippets of State wise Exhibitions

13. Chandigarh Exhibition

14. Ahmedabad Exhibition’s Editorial Coverage
Headline- Junior Editor 2 has cultivated great talent

15. Marketing:
Print Advertisements and Editorial Coverage

16. Print Advertisement- Teaser Ads
Language- Hindi
Headline- Try and decipher- Riddle
II Coming Soon
Language- Hindi
Headline- Let’s try something new
II Coming Soon.

17. Print Advertisement- Built up Ads

18. Print Advertisement- Activity Ad.
Language- Hindi
Obituary ad of a sparrow to sensitize the
readers towards the slow and gradual
extinction of the specie from our
surroundings and the generate the word of
mouth for the project.

19. Print Advertisement- Activity Ad.
Language- Hindi
Remembrance ad of petrol extinction, as it
would be gradually extinct in near future

20. Editorial Coverage
State- Madhya Pradesh | City- Gwalior
State- Madhya Pradesh | City- Bhopal
Language- Hindi
Headline- Jury panel evaluated the newspapers
Language- Hindi
Headline- Activity newspapers were rich with innovation

21. Editorial Coverage
State- Madhya Pradesh
City- Khandwa
Language- Hindi
Headline- Hunt for best creativity.
State- Madhya Pradesh
City- Ratlam
Language- Hindi
Headline- A specialized jury panel evaluated the work
submitted under Junior Editor II

22. Editorial Coverage
State- Maharashtra | City- Solapur
Language- Marathi
Headline- Jury panel was quite impressed by the
work of the participants.
Language- Marathi
Headline- Junior Editors have impressively
decorated the Divya Marathi Edition.
State- Maharashtra | City- Ahmednagar

23. Editorial Coverage
State- Jharkhand | City- Ranchi
Language- Hindi
Headline- 20 kids from the state short-listed at national level.

24. Marketing:
Social Networking | Media Marketing Websites | Collaterals

25. Social Networking- Facebook.com/bhaskarchampsclub

26. Media Marketing Websites

27. Collaterals
Registration Forms
Leaflets/Inserts
Activity/Project Posters

28. Results & Accolades

29. Results
 Total no. of entries from 56 cities of 10 states of India- 3,12,087
 Basis various testimonials written by students on the last page of the activity kit, we
believe we were able to achieve our objective of communicating the real journalism
via real manual newspaper making.

30. Credibility/Credentials
Junior Editor 2011 was featured in the June 2012 edition of ‘Ideas’ magazine of INMA, the
magazine of newsmedia marketing

31. India, World Young Reader Country of the
Year 2013
•
As a combined group, the entries from various Indian
publications*,
including
DAINIK
BHASKAR
has
exhibited
phenomenal ‘Creativity’ and ‘Real Commitment’ towards the
Young People of India.
•
This is only the second time such a move has been made in the
15-year history of the Young Reader Prize.
•
Brazil was the first such honouree in 2005.
Entry sent from Dainik Bhaskar- Junior Editor II- Total Participation- 3,12,087
Application Categories1.
Young Reader Newspaper of the Year
2.
Brand
3.
Learning with News and
4.
Enduring Excellence.
WAN- IFRA results will be declared on 9th Sept’13
*Other publications includes, MM, TOI, The Telegraph, Mathrubhumi, i-next, The Hindu and Ebela.

32. Thank You