The document summarizes an event unveiling a book called MOSAIC that features 77 print advertising campaigns from 23 Indian agencies. Creative leaders from the agencies selected the campaigns and commented on their choices. At the unveiling event, the book was unveiled by executives from Mahindra & Mahindra and Dainik Bhaskar Group. There was also a media experts meet featuring opinions from Lynn de Souza, Mallikarjun CR, PM Balkrishna, and Punitha Arumugam on their favorite campaigns.