Coach Jason Drees - 7 Ways to Increase the Frequency of Purchase
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The document discusses 7 ways to increase customer repurchases, including creating a loyalty program, reducing purchase risk, delivering excellent customer service, providing product upgrades, building a membership model, constantly improving products and services, and creating a newsletter. It also advertises upcoming videos on crafting a unique selling proposition, why to hire a business coach, and building confidence, as well as contact information for Jason Drees Results Coaching.
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Coach Jason Drees - 7 Ways to Increase the Frequency of Purchase
- 1. Passion, Purpose, Achievement = Awesome JDRCoaching Presents: jasondrees.net
- 2. Passion, Purpose, Achievement = Awesome 7 Ways to increase frequency that customer re-buy from you jasondrees.net
- 3. Passion, Purpose, Achievement = Awesome 1) Create a loyalty program (Offer discounts for repeat business) jasondrees.net
- 4. Passion, Purpose, Achievement = Awesome 2) Reduce risk of repurchase jasondrees.net
- 5. Passion, Purpose, Achievement = Awesome 3) Deliver out of this world customer service jasondrees.net
- 6. Passion, Purpose, Achievement = Awesome 4) Provide an upgrade path for old (or competitors) products jasondrees.net
- 7. Passion, Purpose, Achievement = Awesome 5) Build a membership model for your products or services jasondrees.net
- 8. Passion, Purpose, Achievement = Awesome 6) Constantly improve your products / services jasondrees.net
- 9. Passion, Purpose, Achievement = Awesome 7) Create a newsletter jasondrees.net
- 10. Passion, Purpose, Achievement = Awesome Next Video: • Crafting your USP: Unique Selling Proposition • Why hire a business coach? • The Ignite Your Potential training series: • Massive Unstoppable Confidence – Session 1 jasondrees.net
- 11. Passion, Purpose, Achievement = Awesome Jason Drees Results Coaching jasondrees.net coaching@jasondrees.net (916) 910-6541
Editor's Notes
- know the lifetime value of a customer 1 purchase = 0 discount 2 purchases = 10% discount 3 purchases = 30% Give your loyal customers more reasons to buy Questions: What is a customer’s lifetime value to the business? Do multiple purchases impact their long term value? Can you offer discounts on 2nd, 3rd, or 4th purchases because they’ve already purchased from you before
- Create a lifetime warranty, stand behind your products / services forever Purchase twice & get a lifetime warranty Question What is your client’s risk of re-purchase? What are 3 ways you can offset or eliminate each of those risks? How can you create a situation where the client wins no matter what? How can you reward your customer for repeat purchase?
- Bend over backward for your customers Follow up after purchase, check in on your customers Questions: Do you follow up with every customer to see if they are completely satisfied? What else can you do to serve your customers?
- Questions: What is the value of old or used product? What 10 ways you can re-use or sell old products? Can you accept a trade in for competitors products? What would have to happen to have a trade in or upgrade program?
- Product is heavily discounted with contract: Example: cost is $1 with $50 per month (1 year contract) Membership option includes: Website instruction videos Tip of the month Ways to maximize your product / service Additional value to your customers Questions: If you were to create a member program, what would it look like? Free service, maintenance, price protection, ability to return or upgrade?
- Think like Apple, create better products for your loyal customers Questions: How can you upgrade your existing products or services? What would your customer’s like to see included with your products / services? Does it make biz sense to do it?
- Continually add value to your customers Refer complimentary products & services Leverage Mailchimp.com to create an opt in email newsletter Questions: Do you follow up with your customers after purchase? Do you follow up with your customers next month, next quarter, next year? Do you have a follow up procedure in place? Do you estimate their product /service needs?