Jcpennies Case Study

Jcpennies Case Study
Task 1 A. JCPenny was founded in April 1902 by James Cash Penny. The objective of JC Pennys is
simple, to provide products to meet each and everyone's' needs. The stores have switch to promoting
their house brands more than promoting brands that a shopper can get elsewhere. By promoting their
house brands, JCPennys feels like they can increase sales because a shopper would have to go to
Pennys to get those brands. The company is endorsing what they refer to as the omnichannel. This is
the cohesiveness between stores and online to increase the ease of shopping for the consumer. Now
the financial objectives are as follows," the company provided financial performance estimates for
the 2017–2019 period, as follows: Compounded annual comparable sales growth anticipated to be
3.0 %; Gross margin is expected to improve 75–100 basis points; Additional SG&A expense
leverage of 215–240 basis points; Net income is expected to be between $450–500M by 2019;
Earnings per share of $1.40–1.55 by 2019." (JCPenny, 2016) I know that the company has tried
many times to create a new image because they are struggling to meet the demand of the modern
shopper. These latest objectives I ... Show more content on Helpwriting.net ...
The larger stores have 3, Marshall being a smaller store only has 2. It is their jobs to help the
Merchandising Manager to execute the sets each month. It is also their jobs to ensure all visuals for
the sales are set and taken down when needed. The MAs help train the sale associates and ensure the
floor is running smoothly. The MA's are considered low level or entry level management. Then there
is the HR manager. This position is on the same level with the assistant manager. The HR manager
oversees hiring and training of new associates. Likewise, she oversees creating the schedule for all
employees. Now at Penny's, it is done 2 weeks at a time. The HR manager is the first person the
associates go to, if there is a problem to
... Get more on HelpWriting.net ...

Wal Penney And. Penney & Co.
Background In this page we will be discussing the direct business, recent performance, customers,
and competitors of JCPenney. JCPenney is one of the largest apparel and home furnishing retail
store whose vision statement is "America's Store." They dedicate themselves to fitting the diversity
of America through their style, quality and value. Across all their stores and at jcpenney.com,
customers will discover a mass variety of products from their private label to national labels.
The Business:
JC Penney was founded in 1902 by James Cash Penney and William Henry McManus in Kemmerer,
Wyoming. JC Penney & Co. was founded in 1902 by James Cash Penney and William Henry
McManus. The original name of the store was The Golden Rule. The name itself set the standards
by which the company operated and continues to operate today. By 1912 there were 34 Golden Rule
stores, but the following year the name was changed to JC Penney. In two years, from 1915 to 1917,
the company grew from 83 stores to 175. This expansion made it the second–biggest retailer in the
country by 1970.During the postwar economic boom of the 50s and 60s, many Americans moved to
suburbs, and so did JC Penney. It took advantage of the retail space offered by the boom in shopping
malls and became the anchor store in them. Today, most JC Penney stores are located in suburban
shopping malls. Recently the chain has been following a retailing trend in opening standalone stores.
Recent Performance:
The company is an

J.C. Penney: Creating America's Favorite Store
INTRODUCTION:
In 2013, this department store has been celebrating being in business for 110 years. It also once
lured its customers in with its famous discount pricing strategy and coupons. The retailer is J.C.
Penney, a fixture at shopping malls across the country. In 2012, J.C. Penney rebranded itself by
making the announcement that it wanted to become America 's favorite store by creating a specialty
department store experience (JCP, 2013). Founder James Cash Penney began the company with a
Golden Rule: treat others the way you want to be treated Fair and Square (JCP, n.d.). The well–
known retailer has grown to nearly 1,100 stores and boasts a workforce of more than 116,000 full
and part–time employees (Strand, 1998). JCP ... Show more content on Helpwriting.net ...
By being environmentally responsible, JCP 's actions may entice certain consumers who may only
spend their money on companies that care about their community and the environment. Despite a
long–standing and strong corporate governance, JCP profits spiraled in 2012 following a series of
poor economic managerial decisions.
2012 SEC ANNUAL REPORT: The latest figures for J.C. Penney 's sales and profits are from 2008
to 2012. According to the company 's latest United States Securities and Exchange Commission
filings for 2012, the report states that the company 's market price common stock has fluctuated
substantially and may continue to fluctuate significantly (JCP, 2013). Below is a graph with values
indicating the company 's struggle for profits in 2012 following the hiring of Ron Johnson. The
former Apple executive launched a new pricing strategy following his appointment as CEO of J.C.
Penney in late 2011. In its first quarter in 2012, the company 's profits lost $163 million dollars,
sales skidded to 20%, and traffic to its stores decreased by 10% (Zmuda, 2012). By the end of 2012,
the company net sales decreased by more than five million dollars compared to 2011 prior to
Johnson 's appointment. Unfortunately for Johnson, his confusing pricing strategy did not catch on
with loyal JCP shoppers. In addition, Johnson was stubborn and did not believe in conducting
research with his new marketing strategy at a few select stores before he rolled it out to

Research Paper On Jcpenney's
Throughout my research, JCPenney's has been losing money because , through a marketing
perspective, they have lost their identity. To explain, JCPenneys in the past was a department store
targeted for middle income familes. The store promised to display the fashion of the middle class,
catering to families. The company sold family products. It was based on the ideal of the family.
During its peak, that was craze, a nuclear family, and JCPenneys catered to that craze. As time
passes, trends come and go, this was no exception, when a company does not replace their
customers, their older ones will die out (also in a literal sense). On top of that, other department
stores such has Macy's and Khols, came out offering similar product, but at cheaper

Penney 's : The Ullman Era Essay
J.C. Penney's as a corporation has struggled to maintain a consistent brand, identify with their target
audience and change to meet consumer needs.
J.C. Penney's between 2004–2009: The Ullman Era
In the early Millennium, between 2004–2009 CEO Mike Ullman started J.C. Penney on a trend that
would lead to their massive debt and near failure in 2012. Ullman's leadership started strong, "For
three years, Ullman was hailed as the man who was remaking a legendary retail brand. Not rescuing
it. Not saving it. Just remaking it. Making it more nimble. More hip. Not your mom's department
store. Not any more. Now it was the department store of the future. Sephora, Mango and Liz
Claiborne," (Guinto, 2011). Ullman was known for reimaging brands and gave J.C. Penney a
seemingly bright future with strong brand partnerships they are still known for such as Sephora and
Liz Claiborne.
Segmenting into brand boutiques One of Ullman's grandest ideas was to turn the department store
into more of a brand boutique. He brought, "some of the best–known, best–respected, priciest
brands in the world under his direction. At J.C. Penney, he inherited some of the biggest store–
owned or, as they are called, "private label," brands in the business. Arizona. Worthington. St.John's
Bay. On their own, any of those would be a billion–dollar business," (Guinto, 2011). The idea being
to play up each of these billion–dollar brand within the store making J.C. Penney's the consumers
one stop shop for the

Chief Executive Ron Johnson's Jcpenney
Chief Executive Ron Johnson strongly focused JC Penney around the differentiation strategy. He
discontinued many different brands that have been carried for years in order to deliver more of the
JCPenney brands. The new JCPenney brand prices were higher and there were little to no sales on
these clothes. With coupons being distinct, customers wanted better prices on their clothing. The
"usual" customers were used to markdowns and clearance sales which became few to none.The
customers were also used to the catalog so they could do a lot of ordering from home.The catalog
was seen as useless and a high dollar promotion so this promotion was also taken away.Mr. Johnson
wanted to see the business build a better profit because they were beginning

Penney 's Five Forces Theory Essay
This paper will cover different sections of the J.C. Penney Corporation. This paper will also discuss
Michael Porter's five forces theory, and what the theory represents. In the discussion of the five
forces theory, it will be broken down and explain in the following section how it impacts J.C.
Penney. Each force will be explained first, and then how it is relative to the company after. This
paper will cover J.C. Penney's financial reports, as well as what separates J.C. Penney from its
competitors. Introduction to Porter Five Forces Michael Eugene Porter is an economist, author,
advisor and a researcher. He is the creator of Porter Five Forces theory, which is a framework for a
business. The model "identifies and analyzes five competitive forces that shape every industry, and
helps determine an industry 's weaknesses and strengths" (Investopedia LLC, 2016). The five forces
are competitive rivalry, bargaining power of buyers, bargaining power of suppliers, threat of new
entry, and threat of substitution. This is a very important theory which a business can strengthen
their position. Introduction to J.C. Penney J.C. Penney (JCP) was founded on April 14, 1902 in
Kemmerer, Wyoming. James Cash Penney worked for Golden Rule, and three years later he was
promoted to third partner, which he open his first store. In 1907, James bought out his two partners,
and he open stores through the mountain west for the next six years. In 1913, J.C. Penney became a

Jc Penny's New Image Summary
In the article JC Penny's New Image: Why the Re–Branding Will be Successful, the author focuses
on how JC Penny is changing it's way of marketing. Former Apple employee Ron Johnson, became
the CEO of JC Penny, and had many ideas for how to rebrand the company. He changed the way JC
Penny promotes products, simplified the pricing, the presentation of the company, the retail setting,
and the personality of the store. Johnson reduced the number of promotions a year from over 590 to
12. In addition, Johnson created a 3–tier pricing system. In this system, the first tier is the everyday
low price, the second tier is month long sale items, and the third tier is the "best price" discount,
which occurs on every first and third Friday of the month. ... Show more content on Helpwriting.net
...
Also, the presentation will be minimalistic, using focused and simplified images and accented colors
in photographs to put the emphasis on the products. The retail setting, or the store itself, had a
makeover as well. The layout and organization changed. The services and now at the center and the
products are at the perimeter of a store, as well as the products being put into "shops" with certain
brand names in each "shop". The personality will change, mostly because of the new framed logo.
With all of these changes, the quality will stay the same, if not even better, and there will be an
increase of over 100 new brands into the store. These changes are crucial to JC Penny to keep the
store in business. I have learned that if you do not change your business with the times or fads,
people will lose interest and you will slowly start to lose customers and money, and eventually your
whole business. Also, with the right changes, your business can last for a long time and stay popular.
Examples of this are Facebook, JC Penny, and Apple. This has also taught a great lesson; to not be
afraid of change. Changes can be good and helpful to you as a person, to your job and business, and
to your

Case Study Jcpenney
JC Penney's physical international locations consist of inspection only locations. These locations
outside of the US provide quality control for the product items that are made overseas helping to
ensure that the products being imported for sale at JC Penney stores in the United States are of a
quality consistent with the standards set forth by JCP. The JC Penney online purchasing website has
been operational since 1998. Online shoppers are able to purchase quality products from anywhere
across the globe under the trusted name of JC Penney. JC Penney Issues The first issue that
JCPenney has is their business strategy. They are currently implementing an integrated strategy and
failed to successfully implement the integrated strategy. They

J. C. Penney's Turnaround Strategy
J. C. PENNEY 2017: A LIGHT AT THE END OF THE TUNNEL OR A TRAIN?
CASE QUESTIONS (Answer each question in about two paragraphs each. Use at least five
references including textbook.)
It is still unclear if Marvin Ellison's turnaround plan will work or fail as miserably as Ron Johnson's
plan. Based on the case answer the following questions.
1. What is your assessment of the individual turnaround strategies CEO Marvin Ellison has put into
place?
Under former CEO Ron Johnson, J.C. Penney has experienced both a sustained competitive
advantage and sustained competitive disadvantage. At one time, the company was the leading
competitor in its industry. This was accomplished by outperforming other firms while achieving
excellent numbers and ... Show more content on Helpwriting.net ...
(2013, April 13). J.C. Penney: Was Ron Johnson's Strategy Wrong. Retrieved from
www.forbes.com.
J. Harbin, P. Humpries, and B. Matthews. (2017). J. C. PENNEY 2017: A LIGHT AT THE END OF
THE TUNNEL OR A TRAIN? Texarkana.
Krystina Gustafson, Arianna McLymore. (2016, August 17). JC–Pennys CEO Maps Out Three–Year
Turn–Around Plan. Retrieved from www.cnbc.com.
Lindsey, K. (2016, March 1). Was Johnson Right? Retrieved from www.retaildive.com/news/was–
ron–johnson–right/414481.
Ovidijus, J. (2013, September 26). Competitive Advantage. Retrieved from
www.strategicmanagementinsight.com.
Release, N. (2017, February 26). JCPENNEY ANNOUNCES PLAN TO OPTIMIZE RETAIL
OPERATIONS, ADVANCE GROWTH AND DRIVE PROFITABILITY. Retrieved from
www.jcpenney.com.
Rothaermel, F. T. (2013). Strategic Management: Concepts and Cases. . New York: McGraw–Hill
Irwin.
Wahba, P. (2016, February 24). Marvin Ellison has scored some early successes at the troubled
department store, but there's a lot left to fix. Retrieved from www.fortune.com.
Wang, H.–L. (2014). Theories for Competitive Advantage – Being practical with theory: a window
into business research. University of Wollongong Research Online, pp.

Jcpenney Industry Analysis
Feinstein Graduate School AN ANALYSIS OF JC PENNY'S AND HOW IT RELATES TO
COMPETITION WITHIN THE RETAILING INDUSTRY A Paper Submitted in Partial Fulfillment
of the Requirements for the MBA Degree Course: MGMT 6800 MAY 9th, 2012 TABLE OF
CONTENTS EXECUTIVE SUMMARY 2 COMPANY PROFILES 4 1. JC Penney 4 Strategy
initiative 4 Mission....................................................................... 5
2.KOHL'S......................................... ...................................5 Strategy initiative 5 Mission 6 3.
Macy's 6 Strategy initiative 6 Mission 7 4. Sears 7 Strategy initiative 7 Mission 8 INTRODUCTION
8 EXTERNAL ENVIRONMENT ... Show more content on Helpwriting.net ...
Knowing that consumers will shop for the best deals, differentiation will be introducing new pricing
methods that attract the everyday shopper and not only the seasonal shopper. * JCP intends to meet
the needs of different customer preferences since sales depends on preference and fashion trends by
offering a variation of inventory and continuously updating the products lines, while simultaneously
utilizing enterprise partnership to increase inventory levels to meet these needs. * Acquire and
utilize a new enterprise software for integration using the Just In Time (JIT) vendor, to offset delays
in regular inventory sourcing during migration events, while utilizing active intelligent agents to
recognize significant inventory changes and place advance stock depletion or seasonal changes
inventory. * Implement the use of information and purchase kiosk throughout all departments of the
sales floor, to facilitate ease of purchase and eliminate lines through upgrading technology and
utilizing a multiple channel environment for seamless integration of in store and online shopper
customer service experience. * Maintain the same gross margin over the next 12 months to improve
net continue operating profit/loss. Reducing overall selling and administrative expenses by
approximately 10%, cutting back on restructuring and management transition cost and reducing
operating expenses by 8% to introduce an overall 95% reduction in

Swot Analysis Of Penney Company Inc.
J.C. Penney Company
J. C. Penney Company Inc. is a major retail company which sells merchandise and services to
consumers through its department stores and through its internet website jcp.com. It operates about
1100 department stores throughout United States, Alaska and Puerto Rico. It sells family apparel,
accessories, jewelry, beauty products and home furnishings. In addition, the company provides its
customers with services as styling salon, optical, portrait photography and custom decorating.
J.C. Penney Corp., its only subsidiary was founded by James Cash Penney in 1902. J.C. Penney
Company was formed in 2002 and is a publicly traded company. The top competitors of J.C. Penney
are Kohl's Corporation, Macy's Inc. and Sears, ... Show more content on Helpwriting.net ...
The company's department stores continued to struggle in the late 1990s with high operating costs
and buffeted by competition from discounters such as Walmart. Since then the company moved to
different directions in order to retain its claim as U.S.'s largest department store.
The stock prices reached a high of mid 80's in 2007, but it fell in 2009. The stock came up to a
relative high in 2012 with prices in the low 40s and then it faced a continued decline in price with a
low of mid $6 range in late 2013.
Key Statistics: (Data from Yahoo! Finance)
Financial Highlights
Fiscal Year
Fiscal Year Ends: Feb 1
Most Recent Quarter (mrq): Nov 1, 2014
Profitability
Profit Margin (ttm): –5.57%
Operating Margin (ttm): –4.52%
Management Effectiveness
Return on Assets (ttm): –2.98%
Return on Equity (ttm): –26.67%
Income Statement
Revenue (ttm): 12.15B
Revenue Per Share (ttm): 39.82
Qtrly Revenue Growth (yoy): –0.50%
Gross Profit (ttm): 3.49B
EBITDA (ttm)6: 86.00M

Net Income Avl to Common (ttm): –677.00M
Diluted EPS (ttm): –2.22
Qtrly Earnings Growth (yoy): N/A
Balance Sheet
Total Cash (mrq): 684.00M
Total Cash Per Share (mrq): 2.24
Total Debt (mrq): 5.43B
Total Debt/Equity (mrq): 223.33
Current Ratio (mrq): 1.77
Book Value Per Share (mrq): 7.97
Cash Flow Statement
Operating Cash Flow (ttm): –71.00M
Levered Free Cash Flow (ttm): –136.00M
J.C. Penney is having an

J. C. Penney's Advertising And Marketing
Erin Cappotelli JCPenney SEO Advertising and Marketing 5/3/18 J.C. Penney's used the linking
strategy of having thousands of seemingly unrelated web sites that would link to the J.C. Penney
website. Most of those links had really descriptive word choice, meaning if you wanted to look up
furniture, casual dresses, phone cases, etc. they would all be linked to J.C. Penney's. It was almost
like someone had arranged for all of those sites to go to J.C. Penney's website, and would help them
out even more by making them be in the top five websites that pop up on google searches. They are
ranked so high because when people look something up that J.C. Penney supplies or even has
something close to it, their name will pop up because they have all those keywords connecting to
their ... Show more content on Helpwriting.net ...
A black hat SEO and a white hat SEO are two different types of SEO. A white hat SEO has ethical
strategies and is focused on human audience and also improves the quality of the website. A black
SEO has unethical strategies focused on improving search engine results only nothing about
improving the website; but the black hat SEO doesn't follow the search engine guidelines. In this
case the J.C. Penney's would be considered a black hat SEO because they didn't care about
improving their website quality they just wanted to be on top and in order to do that they went the
search engine way and they didn't follow the search engine guidelines. The New York Times
presented their findings to Google, Matt Cutts head of webspam, confirmed that J.C. Penney
violated the Google webmaster guidelines and shortly after the J.C. Penney was asked about what
happened and the company said that they didn't know anything about the links and that shortly after
they promptly fired their SEO firm. J.C. Penney's used this risky strategy because they wanted to be
on the top they wanted to be number one. All company's want to be number one and they

Case Study : ' The Golden Rule Store '
History
J.C. Penny started in 1902, the first store was named the "Golden Rule Store" by founder James
Cash penny. In 1913 it was incorporated and named J.C. Penny company. It achieved great growth
over the years by offering quality products at low prices while having excellent customers service. It
offered a variety of products for sales that it became a mass merchandiser then decided to narrow
down and become a specialty department. The store achieved great growth from its start until 1995
then started declining due to various reasons that will be discussed in this case study analysis.
JC Penny strengths:
JC penny had a very big customer base before the company marketing actions drove them away.
Have more than 1000 stores Located ... Show more content on Helpwriting.net ...
Reduce costs over the short and long term. Another cost Saving method that Kohl's did and can be
copied by any smart retail store is the cost saving methods they used to gain an advantage in pricing
over its competitors. Kohl's used four methods:
1– Installed Solar power in over 137 stores. "Its largest solar array is at its Edgewood, Maryland e–
commerce fulfillment center, which features over 6,000 solar panels on the rooftop, and produces
2.4 megawatts (MW) of power. It provides over 40 percent of the facility's energy needs."(2)
2– Used materials that can be recycled to decrease costs on operating wastes. "Kohl's recycled over
83 percent of all its operating waste. "(2)
3– Used LED lightening. "LED lights save money and have a longer life lasting up to 10 years,
compared to the previous lighting which lasted two years." (2)
4– Used innovative technology to save money such as Ice Bear and Enerfit. "The Ice Bear
technology shifts the cooling demand from the hottest part of the day to the evening by making ice
at night and melting it during the day to cool the store. It switches the store's electricity demand
from high cost daytime hours to lower cost evening

What Is James Cash Penney's New Pricing Strategy
James Cash Penney founder of the J.C. Penny was founded in 1902, under the name "The Golden
Rule Store" in Kemmerer, Wyoming. The store attracted farming and mining families. The company
is known for assortment of merchandise and exceptional customer services. Penney expanded his
store chain through a belief in the golden rule, treating his employees fairly and keeping them
happy, and practicing prudent financial management. He believed in offering good value at a fair
price to his customers and ensuring that they received the best service possible. Penney once said,
"Courteous treatment will make the customer a walking advertisement," maintaining the philosophy
that price alone cannot foster customer loyalty; he believed that customer interaction was required
for continued success (Bhasin, 2013 and Lutz, 2013). In 1914, the company was incorporated under
new name, J. C. Penney Company, Inc. The headquarter was moved to New York City. By 1951,
annual sales exceeded $1 ... Show more content on Helpwriting.net ...
Before joining to JCP Johnson was a star retail at Apple and Target. The financial status of JCP kept
declining in 2011, sales were declined by 4.8%. In 2011 Johnson announced a "fair and square"
pricing strategy. The new pricing strategy was big shift for JCP. A company was known for coupons,
clearance aisle and weekly special pricing advertisements. The "fair and square" program eliminated
all that it was known for. The pricing strategy didn't work fairly well with the customers and failed
to attract shoppers. Many loyal customers were moving away from JC Penney because they didn't
receive coupons from JCP and were shopping at Target or Walmart. The pricing strategy failed
miserably and in 2012 company lost $985 million. Company reduced the workforce, closed store
and sold assets to build up the cash balance. I think the leader must make sure that the entire
organization should understand the business change and why the change needs to be

J. C. Peny Store Case Study Statement
Introduction The focus of this study will be centered on one of the biggest names in American retail.
The department store chain of interest for this case study was established in 1902 by a high school
graduate (The Editors of Encyclopedia Britannica, n.d.). Accordingly, the rudimentary thesis of this
study will be for us to address distinct elements of this company's pricing strategy. That, the new
Chief Executive Officer (CEO) introduced as a tactic for surpassing the competitors of this
particular retail giant. At the same time, this is basically about arranging the company in the best
possible position for responding to the needs of likely consumers, as well as, distinguishing this
company from other department store chains. Initially, ... Show more content on Helpwriting.net ...
Penney Corporation (The Editors of Encyclopedia Britannica, 2018). From 1913 to 1924 the store
was entitled the J.C. Penney Stores Company, until the corporation embraced its new name in 1968.
In the early 2000's the company managed approximately 1,000 stores within the U.S. and Puerto
Rico, with its headquarters located in Plano, Texas. The company has been publicly traded on the
New Stock Exchange since 1927. Similar to its competitors such as: Kohl's, Wal–Mart, and Target,
this department store chain is fundamentally focused on the retailing of family clothing, jewelry,
cosmetics, and cookware. Conversely, in 2006 J.C. Penney revealed its new partnership with the
cosmetic chain Sephora. "In 2008 it launched the American Living brand, a line of clothing,
accessories, and home decor developed by the American fashion designer Ralph Lauren (The
Editors of Encyclopedia Britannica, n.d.)." Now that we have learned a little bit about the
background of J.C. Penney. Let us further broaden this report by becoming acquainted with one of
this corporation's former CEO's and recount his pricing

Jcpenney Case Analysis
JC Penney's market share is currently at an all–time low. On December 8 of 2016, the company's
share's market value was $10.56 and currently, the share's market value is $2.66. Which is roughly a
75% decrease of $7.90. Investors predict the stock will continue to diminish in value. As a result of
slow–moving inventory, JC Penney closed down 138 stores on April 17, which is around 13 percent
of their store portfolio. The CEO stated changes were made to accelerate inventory liquidation
across apparel divisions, to increase investment opportunities in areas like appliances, to cover
Sears' absence. While liquidating inventory will increase store sales, investors believe Penney's
profits will decline by roughly 50 cents per share. JC Penney

Jcpenney Swot Analysis
Introduction J.C. Penney is a chain of mid–range department stores selling a comprehensive
selection of elements, including apparel, home furnishings, jewelry, cosmetics and cookware. It
operates 1,020 stores in 49 states and Puerto Rico and has an online presence at www.jcpenney.com.
History J.C. Penney was originally founded in 1902 by James Cash Penney in Kemmerer, Wyoming.
He started out by working for two gentlemen, Thomas Callahan and Guy Johnson, who owned the
Golden Rule dry–goods stores in Colorado and Wyoming. J.C. Penney quickly moved up the ranks,
from clerk to sales, then up to manager and partner. By 1907, Callahan and Johnson sold their shares
to Penney and he incorporated the chain under the J.C. Penney Company name in 1913, ... Show
more content on Helpwriting.net ...
Penney Company, Inc. needs to constantly be aware of and actively engaged in reducing or
eliminating. Competitors like Target don't offer coupons, so J.C. Penney can challenge them by
offering them. Macy's does offer coupons, but they also offer mostly designer merchandise and
higher prices the most families are not shopping for. Offering coupons will allow them to leave the
"Everyday Low Prices" to Walmart therefore decreasing competition from that direction. J.C.
Penney has be the subject of many recent articles shedding bad publicity on their business.
Therefore, the company should be especially careful importing goods from foreign countries, which
could be engaged in substandard labor practices or even human rights violations. The company
additionally needs to find ways to shed a positive light on their company, through an increase in
social responsibility endeavors. In closing, J.C. Penney Company, Inc. is not a company on the brink
of extinction. It simply needs to figure out the right 20% to change. Companies need to change, they
just can't change too much all at once, and they need to change the right things. Even Moody's
Investors Service revised the company's rating outlook up to positive from stable. It's Moody's view
that "JC Penney's operating performance has shown signs of improvement as a result of better
merchandising, cost controls, and integration of its online business," said Moody's Vice President
Scott

Swot Analysis Of Penney Company, Inc.
Since being founded by James Cash Penney in 1902, J.C. Penney Company, Inc, continues to be a
major player in the retail business. Primarily, JCP sells merchandise and other services at their
department stores and through their ever growing website at jcpenney.com. Operating nearly eleven
hundred stores in forty nine states, including Puerto Rico, JCP maintains a strong presence in the
retail business despite tough economic times. Despite challenging times, JCP has numerous factors
going in their favor leaving many to believe, including us, that a quick turnaround is possible.
Having been established in the early 1900's, JCP has an established infrastructure that is very sound.
Four hundred of their stores are owned out right, the rest ... Show more content on Helpwriting.net
...
Full and part time employees man the registers, stock the racks, build sales displays and assist
customers. JCP has strong brand loyalty going in their favor due to its storied history. Although not
the powerhouse it once was, JCP maintains a strong base of customers who continue to shop there
because that's where their parents took them when they were children. Operating 1,094 stores, JCP
maintains prominent store locations in most malls around the country and are seen as an anchor
store, due in part to their easily recognized name and products. JCP sells a wide variety of products,
including women, men, and children's apparel, home goods, women and men accessories, footwear,
fine jewelry, and cosmetics. JCP clothing lines boast a wide variety of styles and competitive prices
in comparison to competitors. The cosmetic business in particular is a draw for JCP because of their
lucrative and exclusive partnership with Sephora. In 2012, under the leadership of Rob Johnson, JCP
abandoned their long time strategy of promotions and discounts in favor of everyday low prices. The
change was not embraced by customers and ultimately led to Rob Johnson's dismissal. Myron E.
Ullman, Johnson's predecessor, stepped back in to fill the void. His re–ascension to the CEO role
brought back the return of promotions, sales, and coupons, all seen as a previous

Jcpenney Case Study Essay
The problems that JC Penney is experiencing have been brewing for years. Before Ron Johnson
took over and accelerated its decline JC Penney was having difficultly maintaining a profit. There is
no denying that JC Penney is not the retail giant that it used to be. However, when looking at the
sales and revenues of the company they still manage to sell billions of dollars worth of merchandise
to consumers. Therefore, even though JC Penney's customer base has been shrinking, the ones that
are left still hold considerable buying power. JC Penney still has an opportunity to save what was
started over a decade ago. In order to make it profitable it is necessary to take a look at what has
been causing the massive losses in the first place and address ... Show more content on
Helpwriting.net ...
The steady decline of profits over the last decade clearly shows that JC Penney has steadily lost its
identity among consumers. The people in charge at JC Penney have not done a noteworthy job of
presenting a clear brand image to consumers. Endless coupons and other gimmicks that have fallen
flat have muddled it. Marketing research is not about how many TV commercials or ads a company
runs it's about how well the target market is understood. When JC Penney, lead by Ron Johnson,
tried to turn around its failing business model took away the very thing that kept their customers
coming back. This move clearly showed Ron Johnson's lack of understanding of what motivated JC
Penney customers. By thinking that he could recalibrate the way shoppers looked at JC Penney with
a simple branding refresh, he forgot the central rule when it comes to mass retail––the customer is
always right. Even with the customer is wrong, they're always right. Even when everybody knows
that prices are overinflated to cover deep discounts in sale environments, the customer is always
right. There is no way around that rule. (Buffett,

JCPenney: America's Retail Destination Essay
J.C. Penney's has the desire to become America's favorite retail destination for apparel, accessories
and home fashion. With approximately 1,108 operating stores throughout the United States and
Puerto Rico, they serve half of America's families every year. They employ nearly 156,000
associates and strive to be number one in customer service. Despite the recent economic downturn,
JCP maintained a steady cash flow and has been able to keep their company running strong. J.C.
Penney's started out with James Cash Penney operating a dry goods store called Golden Rule with
two other partners in Kemmerer, Wyoming in 1902. Around 1907 the other two partners were
bought out by Penney and he was now responsible for operating three stores. At ... Show more
content on Helpwriting.net ...
Some of the other ways just coincide with email and regular mailed coupons. Joining Facebook and
Twitter is also a rather current event for JCP among other corporations. This gives them a
connection to a younger generation which should ultimately create a brand loyalty. The main idea
behind developing new processes is to bring in profit.
More recently, JCPenney's has been revamping their look. They started this process by first
changing the logo that they use. It is a slight change to the color set up, but is noticeable to the
consumer. They are also adding brands to the already long list of designers to give more options to
the consumer. MNG by Mango is brand that they started to carry in 2010. Within 2011 they are
going to expand the concept to 215 additional stores and eventually grow the brand to 500 stores by
the fall of 2011. The idea of this brand is to supply the customer with quality, affordable fashions
that have the runway look and feel. Modern Bride is another idea that was launched at the very
beginning of 2011. The brand has been launched to any store that has a jewelry department, which is
about 1,068 stores in all, along with jcp.com. The Modern Bride collection is collaboration with
Condé Nast to create stylish engagement rings and wedding bands. Call it Spring is yet another new
brand that JCP plans to launch in the 2011 year. This brand is an addition to their shoes and
accessories line which is already one

Jc Penny Case Study
JC Penny is an American departmental store chain; it has 1095 locations in the 49 states of U.S.
In the latter half of the 20th century, shopping malls became very popular and most of the company's
stores were situated in the downtown areas, they followed the trend by developing more stores in the
shopping malls to attract customers and increase the financial profitability of the company.
In the 20th century, JC Penny chain has got the attention of customers, its freestanding stores have
got the consumer traffic and this helps the company to earn profits and increase the market share.
From its inception in the year 1902 to the year 2009, the company was growing enormously, it
added different businesses, made them successful and sold them out to focus more on retail
business. One of the examples of this is its direct marketing insurance unit, it sold this unit to Dutch
Insurance in 1.3 billion dollars in 2001 to focus more on retail business.
In the year 2011, company closed its catalog business and also it closed its outlet store in the
Franklin Mills Mall.
In the June 2011, JC Penny announced that Ron Johnson is going to be the new CEO of the
company and he made JC penny even worse. In his 17 months of leadership at the JC Penny, the
company performed very poorly, its market share witnessed a declining trend, profits were
decreased, the company laid off many employees and closed many stores in the United States.
He changed the whole corporate culture of the company and

Jcp External Analysis
Growth "Though stubbornly high unemployment and continued uncertainty over the prospects for
job growth will continue to dampen the outlook for industry retail sales growth in 2012, the retail
industry will still grow at a rate faster than many other industries. This year, retail industry sales will
rise 3.4 percent to $2.53 trillion*, according to the National Retail Federation – slightly lower than
the pace of 2011, in which sales grew 4.7 percent. Many economists estimate that real U.S. GDP
will rise approximately 2.1 to 2.4 percent. Over the last 18 months, retailers have been on the
forefront of the economic recovery – creating jobs, encouraging consumer spending, and investing
in America," said NRF President and CEO Matthew Shay. ... Show more content on Helpwriting.net
...
Every one of these processes is managed by the organization when a vertical strategy is used [
(Shopping Centers Today, 2005) ]" Economies of Scale With centralization, the chain (JC Penney)
could buy the same assortments for all its stores, creating economies of scale that enabled it to slash
prices. Those lower prices in turn helped JCPenney shed inventory more quickly. "With this new
system, they started to play six or seven seasons instead of just three," Davidowitz said. "It
improved their whole fashion cycle" [ (Shopping Centers Today, 2005) ].So once again the
companies that have more money have much more of an advantage because they are saving money
when purchasing supplies and in exchange making more money when selling. Number of Rivals
"Retail is the business of selling goods made by others to individual consumers. It is a huge industry,
dominated by Wal–Mart, which touches every corner of the globe. Due to the decline in the global
economy, the future of many retailers is uncertain as consumers begin to spend less. The retail
industry is the last step in the process of getting products to customers efficiently, and should not be
confused with the wholesale activities which precede it. The difference between the two is that
wholesalers are companies that sell their products to businesses, whereas in retail, the goods are sold

Swot Analysis Of Penney. Penney
Analysis of the J.C. Penney Case Analysis The first store of J.C. Penney Company was opened in
Kemmerer, Wyoming, on April 14, 1902, by James Cash Penney. In 1913, the company was
incorporated under the new name, JC Penney Company. JC Penney is one of the largest veteran
retail chain in American which has 110–year–old. The highest sales at all–time was $32.5 billion
and the company occupies a large share of market in department stores. Then the market changed,
the shopper has spent less time at the mall and more time at the discount store, like Walmart and
Target. At the beginning, JC Penny did not find this problem, since 2005, the sales had been
decreased, they loosed a lot of money. Then JC Penny hired a new CEO, Ron Johnson, discovered
this problem and did some change. The new CEO had made a new strategic plan, and a major price–
based campaign to revamp JC Penney's image. In the end, the new strategic plan was not working, it
cannot help JC Penney keep the customer. In this case, we should discuss the JC Penny's new
strategic plan, based on price change and change the company's traditional operation. For the first
question, of the major pricing strategies, which one best describes JC Penney's "Fair and Square"
pricing strategy? The revival of the JC Penney is the key to a new "Fair and Square" pricing
strategy. At the first, the company cut about 40 percent across all regular retail prices, and then they
make a three–tiered pricing

Swot Analysis Of Jcpenney
Overview of Company
Jcpenny was opened and established by James Cash Penney; he began his career in retail
management, when he opened The Golden Rule store, in partnership with Guy Johnson and Thomas
Callahan, on April 14, 1902 in Kemmerer, Wyoming. He participated in the creation of two more
stores, and purchased full interest in all three locations, when Callahan and Johnson dissolved their
partnership in 1907. In 1909, Penney moved his company headquarters to Salt Lake City, Utah to be
closer to banks and railroads. By 1912, Penney had 34 stores in the Rocky Mountain States. In 1913,
all stores were consolidated under the J.C. Penney banner. The so–called "mother store", in
Kemmerer, opened as the chain's second location in 1904. It still ... Show more content on
Helpwriting.net ...
I feel it should be a system of retailing and building a great retail structure through the marketing of
the merchandise. Technology is such a big effect and use within many organizations and private own
business. When it comes to technology within Jcpenny it provides the ability to create inspirational
moments and personalize the customer experience while maintaining a more humanity vibe with in
Jcpenney. I feel through basic technology especially with the POS system being advanced to be used
on IPad and create simpler ways for customer to get assistance within Jcpenny , online service and
customer survey being completed and receiving the coupon on the spot , which for some customers
doing only it at home sometimes can be overwhelming and complicated. Meanwhile, customers are
now enjoy a unique in–store environment and still obtain information and other valuable content by
interacting with a "low–tech" or "no–tech" interface technology the use of technology have defiantly
been a great impact on Jcpenney in a great

Jcpenney Case Summary
I believe the overall alignment among the elements of consistency is well structured, JC Penney
addresses their vision, mission, and goals and implement the strategy to accomplish these goals.
Whether these strategies will be successful only time will tell us because there are risks and
uncertainty that can turn a good strategy into a disastrous. The alignments among the elements of
consistency, I believe is an ok fit because JC Penney's strategy and the capabilities can be done
internally, but when compared to the competition there still much work to be done to stand out
against the competitions. The mission and vision are aligned with the strategy of the firm for the
long–term success. To be successful, some gaps need to be addressed. The question to be asked is
the strategy successful to help the company differentiate from the competition. ... Show more
Capabilities in service delivery are important for business because nowadays everybody wants their
order as fast as possible. The ability to ship their merchandise as quickly as they can give them an
edge. However, that certainly doesn't make them competitive because every industry is using the
same method of fast delivery. I believe this capability does align with the strategy, but it does not
make them stand out from the competitions The ability to expand its product focus like home
services can give them an edge against the competitor like Macy's, kohl's, but I believe JC Penney
still facing competition from the home Depot, Lowes for the home services. Also, bringing a new
clientele to the market is a good strategy, but JC Penney needs to have appealing brands to keep
them coming to the store. Expanding to e–commerce could be the live safer of JC Penney, but JC
Penney still needs to compete against Amazon and Walmart who are the leaders in

J.C. Penney Case Analysis Essay example
SWOT Discussion
Strengths: J.C. Penney will be offering complimentary services with the addition of the "Town
Square" into all J.C. Penney stores. Already they have been offering free children's haircuts every
Sunday which has drawn much customer interest to the company. The new unique layout of the
stores that Ron Johnson is pushing through will make the stores easier to navigate through.
Customers will also have a unique experience from any other store with the additions of "Town
Squares" and "Main Streets" into all stores. J.C. Penney is an old company and so people are
familiar it, which will give it a step up when advertising its new retailing approach. With consistent
prices, J.C. Penney will not lose as much money on the ... Show more content on Helpwriting.net ...
All these other stores offer intense competition for J.C. Penney, especially as it is revamping its
image.
Industry Analysis
J.C. Penney is trying to re–invent itself into the retail industry and put its name back at the front of
everyone's mind. People are trying to spend less money during this period of economic downturn
and J.C. Penney is trying to market itself to make customers loyal to their brands in order to keep
them coming back. J.C. Penney is trying to target people who will come back into the store based on
the in–store brands that are available, and the consistent pricing such as middle income families.
One tactic that has been used to get families into J.C. Penney is offering free children's haircuts.
Parents will hopefully bring their kids in and then browse through the store afterward. Competition
during and after the conversion to the new store layouts and pricing will be steep. Stores like
Macy's, Kohls, and Target offer many similar products and styles to J.C Penney at similar prices.
Other stores like Nordstrom are more expensive but have very loyal customers. J.C. Penney will
need to attract customers that traditionally shop at other stores as well as bring back customers who
quit shopping at J.C. Penney and went to other stores. Without these customers there will not be
enough sales to make back the money spent on renovations, as well as on consistent pricing of
merchandise.
Segmentation Analysis
Current Target Market:

Management Style At Jc Penney
Management Style at JC Penney Introduction In the retail industry, it is hard for a business to
abandon all its previous strategies, such as locations and advertising strategies to make a fresh start.
However, that is precisely what JCPenney and has been able to accomplish numerous times.
Founded over a hundred years ago, the firm has undergone mass renovations with each change in
leadership. Moreover, recently, JCPenney, has been reinvented once more, under the leadership of
President Michael Francis and CEO Ron Johnson. Together the two heads of JCPenney (JCP)
originated from successful corporations and are currently fuelling such achievements into JCPenney.
JCP's restructurment occurred in February 2012 and has changed the assessing arrangement inside
the store. The store has been imparted a new style with changes in marketing, rating, store location
and administration. All of these variations have been developed to improve the company's
performance. In the past, JCP had, on average, one price campaign every day. The stores were full of
sale signs and retail rise was getting out of control. JCP partnered with numerous exclusive
collaborations which was hoped to bring about an expansion for the firm. However, due to the
economic slump, the oversaturation of the market, and an expected lack of quality in the goods from
the consumer perspective, JCPenney's success was degrading in contrast to its competitors. (Sloan,
2010). Now, JCP aims to get rid of such negative customer

J Crew Swot Analysis
J Crew is a high–end clothing store located in the fashion mall off of Keystone and 86 Street in
Indianapolis. The exact address is: 8702 Keystone Crossing, Indianapolis, IN 46240. The Fashion
Mall in general is considered high end and very upscale. J Crew is known for its preppy style and
high quality. The store I have chosen to compare J Crew to is Old Navy in Clay Terrace, an outdoor
shopping center in Carmel, Indiana. The exact address for this clothing store is: 14250 Clay Terrace
Blvd, Suite180, Carmel, IN 46032. Clay Terrace is a very nice outdoor shopping center it is not like
an outlet mall in that it is much more high end. Old Navy is known for its bargain prices and being
able to keep up with modern day fashion with those bargain prices. When you walk into J Crew you
immediately get a classy feel. The tables and shelving of the store are made of a deep and beautiful
wood outlined with thick vibrant metals. The flooring is wood and the clothing set up is rich with
color and style to draw you into the atmosphere. Once you have entered the miraculous store the
team members immediately greet you with a warm welcome and a willingness to help in anyway
possible. The architecture is very classic with a modern twist to bring in all different types of people.
The store is very well lit but ... Show more content on Helpwriting.net ...
The clothes are plentiful and cheap yet very functional. The displays are thrown together and the
employees are hit and miss when it comes to quality service. When you walk in the store it gives off
the feel of a warehouse and the fluorescent lighting adds to this overall feel. The store is more gaged
towards families on a budget. Old Navy is quantity over quality. The floors are stained concrete and
going back to the displays they are made of some cheap material including corkboard. The
personality of Old Navy is family friendly and back to the basics. Old Navy has the staple clothing
everyone

Swot Analysis Of Penney Corporation Inc.
J.C. Penney Corporation, Inc., is an American retail company that is founded by James Cash Penny
in 1902 and its business is mainly in men, woman and kids clothing, jewelry, cosmetics, home needs
like furnishings, cookware etc. Penny called his first stores as "The Golden Rules" which was the
foundation of his business. The headquarters of the company are located in Plano, Texas. At present
this company is called as J.C. Penney Co. and is operating in 1104 stores through out the United
States and Puerto Rico. Myron Ullman is the present CEO of the Company.
Mission and Vision of J.C. Penny Co.
The Company is now partner with Sephora and also launched the brand named, American Living
developed by Ralph Lauren. It now owns around 100 brands like Linden street home furnishings,
many brands in clothing line and sells a variety of products and product lines. From 2010, online
sales of the company increased by adding significant revenue to the company and also to stay
competitive in the present e–commerce market. The main Philosophy and the Mission statement of
the company are golden rule and the 8 winning principles that the employees of the organization
follow. The 8 winning principles of the company are Associates, Integrity, Performance,
Recognition, Teamwork, Quality, Innovation and Community. Their mission is to Work and win
together to achieve superior performance. The vision of the company is "To be our customer 's first
choice for affordable fashion and quality as we

J. C. Penney Company, Inc.
Case Analysis: J. C. Penney Company, Inc. Founded by James Cash Penney in 1902, J. C. Penney
Company, Inc. has grown into a major mid–level retailer with approximately 1,021 stores in 49
states and Puerto Rico. Focusing on providing goods and services for middle–income families,
Penney's competes in several segments. Although men's and women's apparel accounts for nearly
half of all sales, Penney's has a diverse portfolio including cosmetics, hair salons, home furnishings
and appliances (J. C. Penney Company, Inc., 2015). As one of the oldest retailers in America,
Penney's has recently struggled to maintain the loyalty of existing customers while attempting to
stay relevant through innovation. Penney's faced a hyper–competitive environment ... Show more
First is their core competency of developing private brands. Some of their in–house labels are so
renowned that the general public thinks they are national brands. For instance, Worthington is
synonymous with professional women's apparel. Other private brands of note are The Arizona Jean
Company, Liz Claiborne, St. John's Bay, and a.n.a. Penney's recently launched two new labels, Belle
+ Sky targeting millennials and Boutique+ for plus–size women (J. C. Penney Company, Inc.,
2016). Next is omnichannel integration. Penney's capitalized on their experience fulfilling catalog
orders to maximize their customers' shopping opportunities. In–store inventories, online purchases,
and mobile apps are all seamlessly integrated. Items purchased online can often be picked up the
same day in the local store; over a third of these transactions result in an additional sale during pick–
up (J. C. Penney Company, Inc., 2016). The JCP app will send mobile alerts when subscribers are in
stores, notifying customers of relevant sales and coupons. Items shipped to the home can be returned
or exchanged at any Penney's

JC Penney
J.C. Penney is a retail department store that was found by James Cash Penney in 1902. Currently it
has 1013 department stores in 49 states and Puerto Rico as of January 28, 2017. JC Penney is one of
the largest department stores in the US that sells family apparel and footwear, accessories, fine and
fashion jewelry, beauty products through Sephora inside JC Penny. In additions, the department
stores provide a wide range of services to customers including styling salon, optical, portrait
photography and custom decorating. JC Penney was one of the nation's top catalog operators , but
has exited the catalog business and it is expending to e–commerce.
Assess The Current Status of The Firm
SWOT Analysis
J. C. Penney Company, Inc., SWOT Analysis
Strengths
Weaknesses
Omni–channel presence of the company
Exclusive brands facilitate differentiation
Focus on improving customer service to increase customer visits
High level of indebtedness
Opportunities
Threats
Rising popularity of online shopping
Improving apparel retail market in the US
Increasing popularity of private brands
Rising labor wages in the US
Intense competition
Risks related to sourcing merchandise from foreign countries
Mission
JC Penney States its mission is "to help customers find what they love for less money, time and
effort from a leading portfolio of private, exclusive and national brands."
Vision
JC Penney states "We believe that becoming a leading destination for home

Jcpenney Company Analysis Essay examples
|JC Penney Case Analysis | | | |Strategic Management Graduate School of Management | |Southern
Nazarene University | | | |4/27/2009 | | | |Sharis Atkins ... Show more content on Helpwriting.net ...
As of January 30, 2009, the Company had cash and short–term investments of $1.9 billion and
long–term debt of $3.7 billion, including current maturities of approximately $200 million. Capital
expenditures for the first quarter were $269 million, in line with expectations, with the majority of
spending related to the construction of new stores and the renovation of existing stores. Merchandise
inventories ended the quarter at $3.7 billion, reflecting increases associated with 54 new stores
opened since last year's first quarter. Physical & Organizational The organizations chain of about
1,090 JC Penney department stores in the US and Puerto Rico has found itself squeezed between
upscale competitors and major discounters. With approximately 155,000 associates nationwide, JC
Penney created a winning together culture with a customer–focused team of engaged professionals
who reflect the diverse communities we serve. We offer style and quality at smart prices, providing a
selection of good/better/best merchandise that reflects the lifestyles of our customers. Spanning
family apparel, home furnishings, fine jewelry, footwear, accessories and beauty, customers can
choose from an array of merchandise available across our three integrated shopping channels: stores,
jcp.com and catalog. JC Penney created the JC Penney Afterschool Fund, a charitable organization
committed to

Company Profile
JC Penney is an American department store chain with 1,095 locations throughout the United States.
In the latter half of the 20th century, shopping malls became very popular and most of the company's
stores were situated in the downtown areas, they followed the trend of developing more stores in the
shopping malls to attract customers and increase the financial profitability of the company.
Conversely, JC Penney had freestanding stores, and was able to get consumer traffic which helped
the company earn a profit and increase its market share.
From its inception in 1902, the company grew enormously, it added different businesses, made them
successful, and sold them to focus more on the retail aspect of the business. As an example, in 2001,
its direct marketing insurance unit was sold to Dutch Insurance for 1.3 Billion dollars.
In June of 2011, JC Penney announced that Ron Johnson was selected to be the next CEO of the
company. In his 17 months of leadership at JC Penney, the company performed very poorly. Its
market share declined, profits decreased, and the company laid off hundreds of employees and
closed numerous stores throughout the United States. Ron Johnson changed the corporate culture
and his strategies proved to be detrimental.
SWOT Analysis
Strengths
High brand recognition
Brand presence in the country
Exclusive popular brand names
Weakness
Limit promotions
Lack of Coupons
Decrease financial performance of the company
Decline in the

J. C. Penney's Financial Analysis
J.C. Penney's financials display fallen revenue of nearly twenty–seven percent since 2012, with its
lowest revenue reported in 2014. The company has also reported a net loss since 2012, including
losses of over 1.27 billion dollars in 2014. Moreover, J.C. Penney's earnings per–share has been
negative, which indicates how much money the company lost per share of outstanding stock.
Additionally, from 2012 to 2016, J.C. Penney's book value per–share has decreased by seventy–
three percent. This indicates that investors' evaluation on the price of the company's common stock
has become more pessimistic. More importantly, J.C. Penney has not paid dividends since 2013.
Eliminating paying dividends to shareholders is a clear indication that the ... Show more content on
Helpwriting.net ...
Penney human resource department has implemented programs to help its employees and maintain
the company's stability. For example, one of the key factors that helps J.C. Penney maintain its
position today is its global supply chain. J.C. Penney prides itself on being one of the largest
purchasers of apparel, which it achieves by maintaining a diverse supplier base. The company
manages this operation through its home office in Plano, Texas, its design studio in New York City,
eleven quality assurance offices throughout the globe, and nine international buying offices. More
than nine hundred fifty factories were used in thirty–two countries for the J.C. Penney private
brands production in 2014. J.C. Penney's success is based on having to build and sustain strong
relationships with their suppliers. J.C. Penney holds their suppliers to high standards in order to
maintain a business relationship. However, J.C. Penney helps improve its suppliers' social and
environmental standards by providing increased support, targeted auditing, and training, which will
provide suppliers the ability to develop and raise their own standards. In addition, J.C. Penney
receives various supplies and products internationally including: accessories, apparel, footwear,
furniture, and much more. Moreover, J.C. Penney operates internationally from Canada to Taiwan,
and many in–between (JCPenney,

James Cash Penny and His Department Stores
HISTORY : In 1902, James Cash Penney, in partnership with two other associates, opened the
Golden Rule Store in Kemmerer, Wyoming. At the time it was uncommon to charge the same price
to each and every customer; however, Penney preached the slogan "one price charged to all,"
regardless of customers' social status. After buying out his partners (in 1907), Mr. Penney opened
two more stores. At present, J.C. Penney has more then 1400 department stores in the United States,
Puerto Rico and Mexico, making it one of the largest retailers in the world.
MISSION STATEMENT : J.C.Penney's objective is to offer its customer's fashionable, high–quality
merchandise at affordable prices. It wishes to serve customers' needs as best as it can, through ...
Show more content on Helpwriting.net ...
In this method we can have large scale of costumers opinion and needs, but this incorrect data that
we will collect. It will affect our decisions that we will take.
Having this information from the previous two methods we will have solid information about
customers' preferences, taste, behavioral and attitude in the future. Which will enable us to take the
right decisions for strategic planning which will enhance our performance in the coming future.
OVERALL SUMMARY 1) JC Penney should conduct an experimental research in order to enhance
its performance in the future.
2) JC Penney's most immediate goal is to maintain its present customer base and to attract new
clients. They can do so by introducing higher–scale brands to their stores in order to attract another
category of customers, in other words, customers who are drawn to premium brands. Therefore, JC
Penney's brand image will be enhanced; its reputation will be improved. Introducing premium
products, and attracting customers who have higher purchasing power will bring in higher revenues
to the company.
3) JC Penney can also widen its target market and introduce a line for teens. Another approach JC
Penney can use is by being more attentive to customer needs.
4) They should improve customer service and develop a user–friendlier web site that will enable
customers to purchase online more easily or get better access to information on the company's
products. This approach

History of Jcpenney and Target
History of J.C. Penney and Target
By Rebecca Raschke
J.C. Penney
James Cash Penney and two partners opened the Golden Rule dry–goods store in 1902 in
Kemmerer, Wyoming. The following two years they opened another two stores in other parts of
Wyoming. In 1907, Penney bought out his two partners and took on new ones. By that time Penney
had 34 stores and had $2 million in sales. The firm was incorporated in 1913 as the J.C. Penney
Company Corporation. The company moved headquarters to New York City the following year and
in 1915 stores had opened in Mississippi and Wisconsin. In 1917 Penney became chairman of the
board and had opened 175 stores and Earl Sams became president of the company.
As Penney became wealthier so did his ... Show more content on Helpwriting.net ...
In 1998, J.C. Penney launched its first internet retail site and has grown to be one of the largest
online retailers today. In 1995 it had $1 billion in annual sales.
In 2006, J.C. Penney partnered with Sephora, a cosmetic chain and also American Living brand by
Ralph Lauren. J.C. Penney continues to receive a significant percentage of its sales through online
purchases and also discontinued its catalog sales during this time. Target
In 1902 Target Corporation was founded by George Draper Dayton. He was a banker and real estate
agent. After several years in banking and real estate he purchased land on Nicollet Avenue and
formed the Dayton Dry Goods Company, today known as Target Corporation.
Dayton became a partner in Goodfellow's Dry Good Company, which was the fourth largest
department store in Minneapolis. The following year he toke sole ownership of the store and became
president of that company. He remained active in the stores management until his death in 1938. His
son and grandson toke over leadership and the company grew into a nationwide retailer.
In 1911 the Dayton Dry Good Company was renamed to the Dayton Company after rapid growth to
better reflect its wide assortment of goods and services.
In 1916, the Dayton Company became a founding member of the Retail Research Association, a
cooperative of leading retailers. In 1918 the association expand and is renamed the Associate
Merchandise Corporation.
George Dayton

Financial Analysis for J.C Penney and Target Essay
Running head: Financial Analysis 1
Financial Analysis for J.C. Penney and Target
Sabrina Earnest
Columbia College
Author Note
This paper was prepared for Business Finance 350, taught by Professor Campbell.
Abstract
Working Capital Ratio
Working capital is the measure of a company's efficiency and operating liquidity. The working
capital is usually calculated by ... Show more content on Helpwriting.net ...
It subtracts inventories from current assets before dividing that number into liabilities. Quick ratios
show how well current liabilities are covered by cash and by items with a ready cash value. To find
the Quick Ratio, find the Current Assets, Inventory, and Current Liabilities
on a balance sheet. Next, subtract your Current Assets from Inventory (Current Assets – Inventory)
then divide by Current Liabilities. The higher the quick ratio is the better position that the company
is in.
In the past five years, the Quick Ratio for J.C. Penney has been: In 2012, the Quick Ratio so far is
0.7. In 2011, the Quick Ratio was 1.1. In 2010, the Quick Ratio was 1.1. In 2009, the Quick Ratio
was 1.0. In 2008, the Quick Ratio was 0.9.
In the past five years, the Quick Ratio for Target Corporation has been: In 2012, the Quick Ratio so
far is 0.5. In 2011, the Quick Ratio was 0.9. In 2010, the Quick Ratio was 0.9. In 2009, the Quick
Ratio was 1.0. In 2008, the Quick Ratio was 1.0.
This information for J.C. Penney and Target's Quick Ratio tells me that this current year has been
the lowest for both companies. For J.C. Penney, in 2008 through 2011 the Quick Ratio was
continually getting higher until in fell off this year. Target's

Should I Invest in Jc Penney
Should I Invest in JC Penney Nadia shelchkov Wilmington University Abstract This paper explains
and explores the financial statements of JC Penney and its four top competitors: Kohl 's, TJX, Wal–
Mart, and Target. It analyzes their net profit margin compared with industry, return on assets, return
on investment, return on equity, price–earnings ratio, inventory turnover, Beta, etc. and then
compares these variables to the other stores. This information gets analyzed from an investors point
of view and also states my opinion on investments and which company I would invest in. Should I
Invest in JC Penney JC Penney was founded in 1902 by James Cash Penney who wanted to build a
store based on what he referred to as the "Golden ... Show more content on Helpwriting.net ...
This means that JC Penney turns over their inventory 2.5 times during year. TJX turns over their
inventory 5 times during the year, in fact TJX is the only competitor whose turn over inventory
average is above the industry average. As stated in Fundamentals of Corporate Finance by Stephen
A. Ross, the Beta indicates "the amount of systematic risk present in a particular risky asset relative
to that in an average risky asset" (427). The Beta for JC Penney and TJX is above industry average–
that means that these companies would have a greater expected return. Systematic risk or market
risk is the risk that affects a large number of assets. Examples of systematic risk are inflation or
increasing the interest rate, or any uncertainties in the economy but not the company 's performance.
Unsystematic risk is the risk that mainly associated with specific companies or may be some
competitors and suppliers. The systematic risk affects the whole market and cannot be controlled by
investors. Unsystematic risk however affects the company and is controlled by the company 's
performance. When investors invest money into a company they must research all aspects of that
company so they are aware of the unsystematic risks they may encounter. JC Penney is an
unfavorable choice for investors because the company analysis indicates that the company is
unprofitable. Along with the bad financial analysis and

Jcpennies Case Study

Recommended

Recommended

More Related Content

Similar to Jcpennies Case Study

Similar to Jcpennies Case Study (9)

More from Christina Berger

More from Christina Berger (20)

Recently uploaded

Recently uploaded (20)

Jcpennies Case Study