Jasper’s Consignment Store Doc.

Jasper’s Consignment
A Leader in Designer Accessories for Men
1 | J a s p e r ' s C o n s i g n m e n t S t o r e

Table of Contents
Executive Summary…………………………………………………………………………………………3
Business Description………………………………………………………………………………………...4
Location……………………………………………………………………………………………………….5
Marketing Plan………………………………………………………………………………………………..6
Competitive Analysis…………………………………………………………………………………………8
Product, Price & Promotion………………………………………………………………………………….9
First Year Sales Plan…………………………………………………………………………………………10
Break-even Analysis………………………………………………………………………………………….10
Sales Per Square Foot………………………………………………………………………………………..10
Fixed Cost Worksheet…………………………………………………………………………………………11
Monthly Sales Plan…………………………………………………………………………………………….12
Capital Spending Plan…………………………………………………………………………………………13
Profit and Loss Statements…………………………………………………………………………………….14
Gross Margin……………………………………………………………………………………........................18
Pro Forma Cash Flow…………………………………………………………………………………………..19
Opening Pro Forma Balance Sheet…………………………………………………………………………...23
Closing Pro Forma Balance Sheet………………………………………………………………………….....24
Investment Plan………………………………………………………………………………………………….25
Appendix A………………………………………………………………………………………………………..26
Appendix B………………………………………………………………………………………………………...27
Appendix C………………………………………………………………………………………………………...28
Appendix D………………………………………………………………………………………………………...30
Bibliography………………………………………………………………………………………………………..43
Justifications……………………………………………………………………………………………………….44

Executive Summary
Jasper's Consignment is a premium online retailer that specializes in men's accessories including ties,
bowties, watches, cufflinks and man bags. Jasper's Consignment will choose items for sale based on
each item’s quality, designer label, age, wear and price at initial time of purchase. Once items are
accepted for sale, consignors will be mailed a pre-paid shipping label to send their items to the Jasper's
Consignment warehouse for processing.
Upon an item’s arrival, they will be thoroughly inspected, cleaned, sanitized and be made ready for
posting on Jasper's Consignment online website and online store via Ebay.com. Customers will shop
Jasper's frequently for inexpensive quality men's accessories for themselves or loved ones. Within
Jasper's pilot year, marketing will be mainly focused on free social networking sites such as Facebook,
Twitter and Pinterest. Within years 2-5, marketing efforts will be expanded to online advertising, print
advertising and neighborhood newspapers.
Target Market for Jasper’s Consignment was determined using the VALs survey for strategic business
insights tool. Our customer profile determined the median age of 42 years, comprising 11.65% of the US
population according to the US Census Bureau. Our data also states that 65% of our customers will work
full time and 87.5% will have used the Internet within the past 30 days.
Within the pilot year Jasper's Consignment employees will consist of equal partnership between owners:
Maryela Perez, Mariam Shamsid-Deen, Alicia Caron and Dominique Staupe. Graduates of the Fashion
Merchandising program, each core member offers special expertise in the consignment and online retail
industry.
The financial section displays the sustainability of Jasper's Consignment; this is demonstrated by the low
cost of operations due to lack of retail floor and additional retail staff. Operations will be available from
anywhere via online devices, packing materials and consignment items will be stored in a secure storage
facility in St. Paul, MN.

Business Description
Jasper’s Consignment will be an online retailer specializing in men’s accessories, specifically, neck ties,
bow ties, bags, watches and cufflinks. Our items for sale will be sold on consignment providing low
overhead and low cost solution for selling products. Since the items sold in the store will be on a
consignment basis, Jasper’s will not have the ability to predict which items will be sold. Items will be
considered for sale on the basis of their quality, label, wear and initial purchase price
.
Mission Statement
At Jasper’s Consignment we are committed to providing our consumers with the highest quality men’s
accessories for the lowest price. We believe that the market for consignment goods should not be limited
to women’s apparel, but that men should have equal access to quality items at reasonable prices. We are
committed to working with our consignors and sellers to negotiate the best price and maintain
uncompromising quality standards for all the items sold.
At Jasper’s our products will be determined by our consignor database. We will only accept items of
superior quality with no signs of wear or tear. In our first year venture, our products will include only men’s
accessories and we will choose products based on quality, labeling and original MSRP. Examples of
product labels we will accept include: Hugo Boss, Armani, Benneton, Lacoste, Vitto, Ralph Lauren,
Mishka, Michael Kors, Jack & Jones, etc.
Because Jasper’s will be solely online and our storage warehouse will double as our business space, our
geographic footprint will be limited. We will recycle all mailing material, using direct deposit and emailing
whenever possible to avoid paper usage.
Jasper’s will focus on our relationships with consignors and purchasers by using video chat and phone
conversations to promote stronger business relationships and a more personal experience. By creating
strong relationships with our consignors and customers, we will increase customer loyalty and have a
continued supply of new merchandise to show case. Because Jasper’s will focus on men’s accessories
there will be no issue with sizing and we will be able to focus on a smaller merchandise segment. By
having a smaller inventory and merchandise segment, we will be able to maintain quality and become a
leading consignor in men’s accessories. We will also be able to offer our customers a real shop
experience by using web chat and telephone conversations to secure sales and consignments.
All of the owners earned their Bachelor's degree from Saint Catherine University in Saint Paul, MN in the
Fashion Merchandising program. St. Catherine’s is determined to have their graduates achieve success
by offering students a well-rounded liberal arts education. By gaining their degrees from St Catherine’s
they have been well equipped to achieve success for Jasper’s Consignment venture.

Location
Location for Jasper’s Consignment will be at 2516 Wabash Ave St Paul, MN 55114 at the Public Stoage
facility. Because Jasper's is an online retailer, there will be no need for a formal retail floor and products
will be stored in the storage unit at the address listed above. In addition, there will be no need for visual
merchandising standards and instead use of digital photography to merchandise the products. Items will
be photographed on a neutral background using a Cannon Powershot 1000 and edited using Adobe
photo-shop techniques to provide premium photo quality pictures.

Marketing Plan
Customer Profile
Demographic and Psychographic Breakdown
Jasper’s Consignment employs the use of VAL’s Survey Strategies and the use of the US Census
Bureau to determine the correct target market customer. As the consignment store develops our target
market will likely shift based on our consumers and marketing strategies. To begin an accurate
segmentation of our target market we have located a pool of 50 participants from friends and families who
have expressed a positive interest in shopping via Jasper’s Consignment. Our findings include the
following:
• 30% of our interest group broke into the Innovator Snapshot
• 28% of our interest group broke into the Thinker Snapshot
• 20% of our interest group broke into the Achiever Snapshot
• 15% of our interest group broke into the Striver Snapshot
• The following 25% of our interest group were separated between the Survivor, Maker,
Experiencers, and Believers Snapshots.
Because our customer profile was based off of those who are not yet consumers this consumer breakout
will likely shift as our business expands and more participants are willing to take the VALs survey based
on marketing incentives. As a part of properly expanding and increasing sales in our business, we will
reassess our target market annually based on new and existing customer segmentation.This will create a
competitive edge that other online consignment stores lack.
Our VAL’s psychographic data tell us that our customers will be the median age of 42 years old and
comprise 11.65 of the US population according to the US Census Bureau. Our data also states that 65%
of our consumers will work full time and 87.5% of them will have used the Internet within the past 30 days.
This result indicates that items purchased from Jasper’s Consignment will have been found via online
marketing initiatives and for business or professional reasons. Our results also indicate that our target
consumers will respond more to internet or television advertising as opposed to print and news
advertising. Our marketing efforts will be focused towards online advertising via social networking sites
such as Facebook, Twitter, Pinterest as well as blogs focused on the importance of consignment and
refashioning such as Dappere.
Because 61.5% of our target market will be married, purchases from Jasper’s Consignment will likely be
made for their significant other or themselves. Our consumers will be interested in finding unique
purchases for inexpensive prices because of their psychological descriptors based on the VAL’s survey
results.

The table below describes the breakdown of the Demographic and Behavioral Snapshots that
Highlight the use of VAL’s consumer res

Competitive Analysis
Since the recession, more consumers have looked to consignment as a way to dress professionally and
purchase designer labels without the designer costs. Because of this consignment initiative, Jasper’s
Consignment will encounter greater competition than would have been likely ten years prior. After
conducting industry research using websites such as Strategic Business Insights, Small Business Chron,
Business Insight, and Global, it is clear that there are many online and local consignment stores thriving
in the area. Upon analysis of these local consignment stores in the Minneapolis/ St Paul metro area, such
as Turnstyle Consignment Ventures LLC, Elite Repeat and Encore Consignment Store, the majority of
items available for purchase are solely for women. This suggests a valuable untapped market share with
limited risk, as the precedent of success is demonstrated by the women’s consignment examples. One
competitive advantage is the new trend towards e-retailing for men, it offers men the fast and instant
service that is something the male target market looks for because they don’t feel the same need to look
and touch items before purchasing.
Although there is no business that completely mirrors our business plan on the web that is easily
accessible during online searches, there are a variety of websites that are online consignment stores.
One online store: www.consignmentchic.com serves customers with listing online items for purchase,
there were no products for men in either clothing or accessories. Another online store:
www.recycleyourfashions.com sell their items both on their website and through an online: ebay store,
they also did not carry products for men.
Another form of competition will be the consignment/thrift stores in the St Paul/Minneapolis metro area,
which will increase as our marketing efforts shift outside of the St. Paul/ Minneapolis area. According to
Google Maps there are 15 consignment/thrift stores in the St Paul area and 7 in Minneapolis. These
stores are not as accessible as our online consignment store and do not have the added feature of
alerting their customers of recent items for sale.
Our store will promote it’s services in neighborhood newspapers, newsletters, university campuses and
radio advertisement. We will address competition by promoting the “instant” shopping experience as well
as the newly updated in-stock items.

Product
At Jasper’s our products will be determined by our consignor database. We will only accept items of
superior quality and no signs of wear or tear. In our first year venture, our products will include only men’s
accessories including: Ties, Bowties, Man-Bags, Briefcases, Cuff-Links and Watches. We will choose
products based on quality, labeling and original MSRP. Examples of product labels we will accept include:
Hugo Boss, Armani, Benneton, Lacoste, Vitto, Ralph Lauren, Mishka, Michael Kors, Jack & Jones, etc.
Pricing Strategies
Because all items in our store will be sold from consignment, pricing strategies are based on industry data
collected through a variety of components: Brick & Mortar Consignment Pricing Strategies, Online Pricing
Strategies, Original Items Purchase Price, Shipping & Handling Fees & Quality of each item. The
following is a breakdown of pricing strategy for Jasper’s Consignment.
• Items Consigned will bring 35% of profit of each item sold to the consignor and reserve 65% of
the profit directly to Jasper’s Consignment.
• Shipping available in the continental US by using UPS Standard shipping services at a business
fixed rate based on the weight of each item shipped, cost of shipping will belong to Jasper’s
Consignment and limitations of weight will apply in our Consignor’s Contract.
• Pricing Strategies will be assigned to each item individually and will be based on: Designer Label,
Original Purchase Price, Competitive Purchase Price of competitors, Age of item. continental
location.
Promotion
During the pilot year of Jasper's Consignment, promotion will come in the form of free advertising
on social networking sites such as Facebook, Twitter and Pinterest, using these free services will keep
production costs low. As sales increase, so will the advertising budge, including advertisements in The
Villager Newspaper that serves the St Paul, MN neighborhoods and costs only $1.20 per word with a 10%
discount for prepayment.

Jasper’s Consignment website will also be a large source of promotion as well as a one week ad on I
Heart Radio and some select post card promotions throughout the year. However, the most prominent
source of promotion for Jasper's Consignment will be through word of mouth from satisfied customers
because of our premiere customer service.
Financial Data:
First-year Sales Plan
Estimated buying customers served each day 3
Average price of items in store $277
Dollar value of each day’s sales $831
Number days open each year 365
Amount of business per year $303315
Break-Even Analysis
Annual sales $303,315
Annual fixed costs $159,081
Gross profit % .54
Break-even sales 294,594
Sales over breakeven 8,721
Profit dollars 4,709
Sales per square foot
Total square footage 100
Selling square footage 100
Amount of business/selling square
footage
$303 per sq foot
Revised sales plan: $303,315

Fixed Costs
Cost Category Annual Expenses % of Sales Plan
Staffing (payroll or wages) $100,000 33%
Payroll taxes $6500 2%
Rent $1320 0%
Utilities (fuel, electric, water) $1752 1%
Maintenance and repairs $1,000 0
Security $1,000 0
Telephone/fax $240 0
Internet $360 0
POS system maintenance/ software updates $250 0
Insurance $6,000 3%
Supplies and postage $25,459 8%
Marketing/advertising $2400 1%
Travel and entertainment 0 0%
Accounting/bookkeeping $10,000 3%
Banking services $1,000 0%
Miscellaneous $1,800 0%
Total 159,081 51%
Monthly Sales Plan
Month % of Total Year
Sales
Sales Plan Justification
January 4% $12,133 January is the slowest month of retail because consumers want
to save after Holiday’s.
February 6% $18,199 Increase in sales due to Valentine’s Day.

March 8% $24,265 As it gets closer to spring consumers spend more in preparation
for vacation.
April 8% $24,265 There is not much change between March and April.
May 9% $27,298 Slight increase due to summer traffic.
June 9% $27,298 Holding steady through June
July 7% $21,232 Decrease in sales during July due to summer festivities and
summer vacationers.
August 8% $24,265 Slight increase in sales due to preparation for Fall.
September 8% $24,265 Remaining steady.
October 9% $27,298 Increasing sales towards the Holiday Season.
November 12% $36,398 Largest two months of sale for Holiday purchases.
December 12% $36,398 This trend continues through December as the Holiday season
ends.
Totals 100% $303,315 Annual Yearly Sales
Capital Spending Plan
Expense Items Budgeted Dollars
Rent/security deposit $1320.00
Electric $864.00
Gas and water $888.00
Security/Internet $1,360.00
Telephone/fax $240.00
Insurance deposit $6,000.00
Supplies/postage $25,459
Advertising/marketing $2,400
Travel 0
Legal advice 0

Accounting/bookkeeping $10,000
Inventory $54,597
Total $103,128
Capital Items
POS system $205.00
Telephone/fax $240.00
Renovations 0
Fixtures/furniture 0
Store sign 0
Total $445.00
Grand Total $103,573
Profit and Loss Statement Year One
Month Jan Feb Mar Apr May Jun
Net Sales $12,133 $18,199 $24,265 $24,265 $27,298 $27,298
Cost of Goods Sold $5,581 $8,372 $11,162 $11,162 $12,557 $12,557
Gross Profit $6,552 $9,827 $13,103 $13,103 $14,741 $14,741
Itemized Expenses
Staffing $4,000 $6,000 $8,000 $8,000 $9,000 $9,000
Payroll Taxes $260 $390 $520 $520 $585 $585
Rent $110 $110 $110 $110 $110 $110
Electric $52 $52 $62 $62 $78 $110
Heating, Water $105 $105 $95 $85 $70 $40
Maintenance $83.33 $83.33 $83.33 $83.33 $83.33 $83.33

Telephone/Fax $20 $20 $20 $20 $20 $20
Security/Internet $113 $113 $113 $113 $113 $113
POS System
Maintenance
$20.83 $20.83 $20.83 $20.83 $20.83 $20.83
Insurance $500 $500 $500 $500 $500 $500
Supplies and Postage $1,018 $1,528 $2,037 $2,037 $2,291 $2,291
Marketing $200 $200 $200 $200 $200 $200
Travel
Accounting $709 $2,200 $709 $709 $709 $709
Banking Services $150 $150 $150 $150 $150 $150
Miscellaneous $83.33 $83.33 $83.33 $83.33 $83.33 $83.33
Total Expenses $7,425 $11,555 $12,704 $12,694 $14,014 $14,016
Net Profit/Loss -874 -1,728 400 410 727 725
Month Jul Aug Sep Oct Nov Dec Total %
Net Sales $
21,232.05
$
24,265.20
$
24,265.20
$
27,298.35
$
36,397.80
$
36,397.80
$
303,315.00
Cost of Goods
Sold
$
9,766.75
$
11,162.00
$
11,162.00
$
12,557.25
$
16,743.00
$
16,743.00
$
139,525.00
46%
Gross Profit $
11,465.30
$
13,103.20
$
13,103.20
$
14,741.10
$
19,654.80
$
19,654.80
$
163,790.00
54%
Itemized
Expenses
Staffing $
7,000.00
$
8,000.00
$
8,000.00
$
9,000.00
$
12,000.00
$
12,000.00
$
100,000.00
33%
Payroll Taxes $
455.00
$
520.00
$
520.00
$
585.00
$
780.00
$
780.00
$
6,500.00
2%
Rent $
110.00
$
110.00
$
110.00
$
110.00
$
110.00
$
110.00
$
1,320.00
0%
Electric $
110.00
$
110.00
$
72.00
$
52.00
$
52.00
$
52.00
$
864.00
0%
Heating, Water $
40.00
$
40.00
$
45.00
$
65.00
$
90.00
$
108.00
$
888.00
0%
Maintenance $
83.33
$
83.33
$
83.33
$
83.33
$
83.33
$
83.33
$
999.96
0%

Telephone/Fax $
20.00
$
20.00
$
20.00
$
20.00
$
20.00
$
20.00
$
240.00
0%
Security/Interne
t
$
113.33
$
113.33
$
113.33
$
113.33
$
113.33
$
113.33
$
1,359.96
0%
POS System
Maintenance
$
20.83
$
20.83
$
20.83
$
20.83
$
20.83
$
20.83
$
249.96
0%
Insurance $
500.00
$
500.00
$
500.00
$
500.00
$
500.00
$
500.00
$
6,000.00
2%
Supplies and
Postage
$
1,782.13
$
2,036.72
$
2,036.72
$
2,291.31
$
3,055.08
$
3,055.08
$
25,459.00
8%
Marketing $
200.00
$
200.00
$
200.00
$
200.00
$
200.00
$
200.00
$
2,400.00
1%
Travel $ - 0%
Accounting $
709.00
$
709.00
$
709.00
$
709.00
$
709.00
$
709.00
$
10,000.00
3%
Banking Services $
150.00
$
150.00
$
150.00
$
150.00
$
150.00
$
150.00
$
1,000.00
0%
Miscellaneous $
83.33
$
83.33
$
83.33
$
83.33
$
83.33
$
83.33
$
1,800.00
1%
Total Expenses $
11,376.95
$
12,696.54
$
12,663.54
$
13,983.13
$
17,966.90
$
17,984.90
$
159,080.88
52%
Net Profit/Loss $
88.35
$
406.66
$
439.66
$
757.97
$
1,687.90
$
1,669.90
$
4,710.16
Profit & Loss Statement Year 2
Quarterly (1st Quarter) (2nd Quarter) (3rd Quarter) (4th Quarter)
Net Sales $ 60,056 $ 86,748 76739 $ 110,104
Cost of Goods Sold $ 25,824 $ 37,302 32998 $ 47,345
Gross Profit $ 32,430 $ 46,844 41439 $ 59,456
Itemized Expenses
Staffing $ 18,000 $ 26,000 23000 $ 33,000
Payroll Taxes $ 1,170 $ 1,690 1495 $ 2,145
Rent $ 330 $ 330 330 $ 330
Electric $ 166 $ 250 292 $ 156
Heating, Water $ 305 $ 195 125 $ 263
Maintenance $ 250 $ 250 250 $ 250

Telephone/Fax $ 60 $ 60 60 $ 60
Security/Internet $ 340 $ 340 340 $ 340
POS System
Maintenance
$ 62 $ 62 62 $ 62
Insurance $ 1,500 $ 1,500 1500 $ 1,500
Supplies and
Postage
$ 5,041 $ 7,281 6441 $ 9,242
Marketing $ 780 $ 780 780 $ 780
Travel $ - $ - 0 $ -
Accounting $ 3,618 $ 2,127 2127 $ 2,127
Banking Services $ 450 $ 450 450 $ 450
Miscellaneous $ 250 $ 250 250 $ 250
Total Expenses $ 32,322 $ 41,566 37503 $ 50,955
Net Profit/Loss $ 108 $ 5,278 3936 $ 8,501
Profit and Loss Statement Year 3
Quarterly (1st Quarter) (2nd Quarter) (3rd Quarter) (4th Quarter)
Net Sales $ 66,062.16 $ 95,423.12 $ 84,413 $ 121,114
Cost of Goods Sold $ 28,406.73 $ 41,031.94 $ 36,297 $ 52,079
Gross Profit $ 35,675.28 $ 51,530.96 $ 45,585 $ 65,405
Itemized Expenses
Staffing $ 18,000.00 $ 26,000.00 $ 23,000 $ 33,000
Payroll Taxes $ 1,170.00 $ 1,690.00 $ 1,495 $ 2,145
Rent $ 330.00 $ 330.00 $ 330 $ 330
Electric $ 166.00 $ 250.00 $ 292 $ 156
Heating, Water $ 305.00 $ 195.00 $ 125 $ 263

Maintenance $ 249.99 $ 249.99 $ 250 $ 250
Telephone/Fax $ 60.00 $ 60.00 $ 60 $ 60
Security/Internet $ 339.99 $ 339.99 $ 340 $ 340
POS System
Maintenance
$ 62.49 $ 62.49 $ 62 $ 62
Insurance $ 1,500.00 $ 1,500.00 $ 1,500 $ 1,500
Supplies and Postage $ 5,545.08 $ 8,009.56 $ 7,085 $ 10,166
Marketing $ 1,170.00 $ 1,170.00 $ 1,170 $ 1,170
Travel $ - $ - $ - $ -
Accounting $ 3,618.00 $ 2,127.00 $ 2,127 $ 2,127
Banking Services $ 450.00 $ 450.00 $ 450 $ 450
Miscellaneous $ 249.99 $ 249.99 $ 250 $ 250
Total Expenses $ 33,216.54 $ 42,684.02 $ 38,537 $ 52,269
Net Profit/Loss $ 2,458.74 $ 8,846.94 $ 7,048 $ 13,135
Gross Margin Exercise
Watches Cuff Links Man Bags Ties Total
Annual sales % 20% 20% 20% 40%
Annual sales $ $ 60,663 $ 60,663 $ 60,663 $ 121,326 $ 303,315.00
Avg. cost each $ 139 $ 70 $ 155 $ 23 $ 387
Bags, wraps $ 14 $ 14 $ 14 $ 14 $ 13.50
TOTAL COST EACH $ 152 $ 84 $ 169 $ 37 $ 441
Avg retail each $ 396 $ 200 $ 444 $ 67 $ 1,107
Gross profit $ each $ 244 $ 117 $ 275 $ 30 $ 666
Gross profit % each 61.6% 58% 62% 45% 57%
Reciprocal % 38% 42% 38% 55% 43%
GROSS PROFIT $ 37,363 $ 35,336 $ 37586 $ 54,416 $ 164,701
GROSS MARGIN 54%

Pro Forma Cash Flow, Year One

January February March April May June
$ 108,000 $ 107,126 $ 106,889 $ 107,289 $ 107,698 $ 108,425
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 12,133 $ 18,199 $ 24,265 $ 24,265 $ 27,298 $ 27,298
$ 120,133 $ 125,325 $ 131,154 $ 131,554 $ 134,996 $ 135,723
$ 4,000 $ 6,000 $ 8,000 $ 8,000 $ 9,000 $ 9,000
$ 260 $ 390 $ 520 $ 520 $ 585 $ 585
$ 110 $ 110 $ 110 $ 110 $ 110 $ 110
$ 52 $ 52 $ 62 $ 62 $ 78 $ 110
$ 105 $ 105 $ 95 $ 85 $ 70 $ 40
$ 83 $ 83 $ 83 $ 83 $ 83 $ 83
$ 113 $ 113 $ 113 $ 113 $ 113 $ 113
$ 20 $ 20 $ 20 $ 20 $ 20 $ 20
$ 150 $ 150 $ 150 $ 150 $ 150 $ 150
$ 21 $ 21 $ 21 $ 21 $ 21 $ 21
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,018 $ 1,528 $ 2,037 $ 2,037 $ 2,291 $ 2,291
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200
$ 709 $ 709 $ 709 $ 709 $ 709 $ 709
$ 83 $ 83 $ 83 $ 83 $ 83 $ 83
$ 5,581 $ 8,372 $ 11,162 $ 11,162 $ 12,557 $ 12,557

July August September October November December Total
$ 109,150 $ 109,238 $ 109,644 $ 110,084 $ 110,842 $ 112,529
$ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ -
$ 21,232 $ 24,265 $ 24,265 $ 27,298 $ 36,398 $ 36,398 $ 303,315
$ 130,382 $ 133,503 $ 133,910 $ 137,382 $ 147,239 $ 148,927
$ 7,000 $ 8,000 $ 8,000 $ 9,000 $ 12,000 $ 12,000 $ 100,000
$ 455 $ 520 $ 520 $ 585 $ 780 $ 780 $ 6,500
$ 110 $ 110 $ 110 $ 110 $ 110 $ 110 $ 1,320
$ 110 $ 110 $ 72 $ 52 $ 52 $ 52 $ 812
$ 40 $ 40 $ 45 $ 65 $ 90 $ 108 $ 780
$ 83 $ 83 $ 83 $ 83 $ 83 $ 83 $ 917
$ 113 $ 113 $ 113 $ 113 $ 113 $ 113 $ 1,247
$ 20 $ 20 $ 20 $ 20 $ 20 $ 20 $ 220
$ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 1,650
$ 21 $ 21 $ 21 $ 21 $ 21 $ 21 $ 231
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 6,000
$ 1,782 $ 2,037 $ 2,037 $ 2,291 $ 3,055 $ 3,055 $ 25,459
$ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 2,400
$ 709 $ 709 $ 709 $ 709 $ 709 $ 709 $ 8,508
$ 83 $ 83 $ 83 $ 83 $ 83 $ 83 $ 1,000
$ 9,767 $ 11,162 $ 11,162 $ 12,557 $ 16,743 $ 16,743 $ 139,525
Pro Forma Cash Flow, Year Two

1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Cash $ 114,119 $ 114,579 $ 121,010 $ 125,798
Loan
Line of credit
Gross sales $ 60,056 $ 86,748 76739 $ 110,104
Total Cash $ 174,175 $ 201,327 $ 197,748 $ 235,902
Itemized Exp.
Staffing $ 18,000 $ 26,000 $ 23,000 $ 33,000
Payroll taxes $ 1,170 $ 1,690 $ 1,495 $ 2,145
Rent $ 330 $ 330 $ 330 $ 330
Electric $ 166 $ 250 $ 292 $ 156
Heating and Water $ 305 $ 195 $ 125 $ 263
Maintenance $ 250 $ 250 $ 250 $ 250
Sec/Internet $ 340 $ 340 $ 340 $ 340
Phone/fax $ 60.00 $ 60.00 $ 60.00 $ 60.00
Banking $ 450 $ 450 $ 450 $ 450
POS system $ 62 $ 62 $ 62 $ 62
Insurance $ 1,500 $ 1,500 $ 1,500 $ 1,500
Supp/post $ 5,041 $ 7,281 $ 6,441 $ 9,242
Marketing $ 780 $ 780 $ 780 $ 780
Travel
Acct/bkp $ 4,068 $ 2,577 $ 2,577 $ 2,577
Misc $ 250 $ 250 $ 250 $ 250
Inventory $ 25,824 $ 37,302 32998 $ 47,345
Legal $ 1,000 $ 1,000 $ 1,000 $ 1,000
Renovations $ -
Fixt/furniture $ -
Store sign $ -
Loan repay $ -
LOC repay $ -
Ttl exp $ 41,597 $ 54,317 $ 48,950 $ 66,750
Owner's draw $ 18,000 $ 26,000 $ 23,000 $ 33,000
Tot cash pmts $ 59,597 $ 80,317 $ 71,950 $ 99,750
EOM cash $ 114,579 $ 121,010 $ 125,798 $ 136,152
Pro Forma Cash Flow, Year Three
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Cash $ 136,152 $ 140,591 $ 152,298 $ 161,876

Loan
Line of credit
Gross sales $ 66,062 $ 95,423 $ 84,413 $ 121,114
Total Cash $ 202,214 $ 236,014 $ 236,711 $ 282,990
Itemized Exp.
Staffing $ 18,000 $ 26,000 $ 23,000 $ 33,000
Payroll taxes $ 1,170 $ 1,690 $ 1,495 $ 2,145
Rent $ 330 $ 330 $ 330 $ 330
Electric $ 166 $ 250 $ 292 $ 156
Heating and Water $ 305 $ 195 $ 125 $ 263
Maintenance $ 250 $ 250 $ 250 $ 250
Sec/Internet $ 340 $ 340 $ 340 $ 340
Phone/fax $ 60 $ 60 $ 60 $ 60
Banking $ 450 $ 450 $ 450 $ 450
POS system $ 62 $ 62 $ 62 $ 62
Insurance $ 1,500 $ 1,500 $ 1,500 $ 1,500
Supp/post $ 5,545 $ 8,010 $ 7,085 $ 10,166
Marketing $ 1,170 $ 1,170 $ 1,170 $ 1,170
Travel
Acct/bkp $ 3,618 $ 2,127 $ 2,127 $ 2,127
Misc $ 250 $ 250 $ 250 $ 250
Inventory $ 28,407 $ 41,032 $ 36,297 $ 52,079
Legal $ -
Renovations $ -
Fixt/furniture $ -
Store sign $ -
Loan repay $ -
LOC repay $ -
Ttl exp $ 43,623 $ 57,716 $ 51,834 $ 71,348
Owner's draw $ 18,000 $ 26,000 $ 23,000 $ 33,000
Tot cash pmts $ 61,623 $ 83,716 $ 74,834 $ 104,348
EOM cash $ 140,591 $ 152,298 $ 161,876 $ 178,642
Opening Pro Forma Balance Sheet January 1, 2014
Current Assets Current Liabilities
Cash $108,000 Current Portion of Long
Term Debt
0

Inventory $54,597 Line of Credit 0
Prepaid Rent-Security Deposit $1,320 Total 0
Prepaid Electricity $864
Prepaid Insurance Deposit $6,000 Long Term Liabilities 0
Prepaid Heating and Water $888 Long Term Debt 0
Prepaid Marketing Expenses $2,400 Total 0
Prepaid Travel Expenses 0
Security Internet $1,360
Prepaid Accounting and Legal
Services
$10,000
Postage and Supplies $25,459
Total $210,888
Other Assets Owners’ Equity
Point of Sale System $205 Owners Investment $108,000.00
Telephone and Fax Equipment $240 Retained Earnings $4,709.00
Leasehold Improvements
Renovations
0 Plus: Net Income (Profit) $144,234.00
Furniture and Fixtures 0 Less: Owners Draw $100,000.00
Store Sign 0 Total $156,943.00
Total $445
Total Assets $211,333 Total Liabilities and
Owner Equity
0
Current Ratio na
Net Working Capital na
Debt to Worth Ratio na
Closing Pro Forma Statement, December 2014
Current Assets Current Liabilities
Cash $49,358 Current Portion of
Long Term Debt
0
Inventory $66,730 Line of Credit 0
Prepaid Rent-Security Deposit $330 Total 0
Prepaid Electricity $216
Prepaid Insurance Deposit $1,500 Long Term
Liabilities
0

Prepaid Heating and Water $222 Long Term Debt 0
Prepaid Marketing Expenses $600 Total 0
Prepaid Travel Expenses $0
Security Internet $340
Accounting and Legal Services $2,500
Postage and Supplies $6,366
Total $128,162
Other Assets Owners Equity
Point of Sale System $205 Owners
Investment
$108,000
Telephone and Fax Equipment $240 Retained Earnings $4,709
Leasehold Improvements
Renovations
0 Plus: Net Income
(Profit)
$144,234
Furniture and Fixtures 0 Less: Owners
Draw
$33,328
Store Sign 0 Total $223,615
Less: Depreciation and
Amortization
$48.00
Total $397.00
Total Assets $128,559.00 Total Liabilities and
Owner Equity
$ 0 -
Current Ratio na
Net Working Capital na
Debt to Worth Ratio na
Investment Plan
Because Jasper’s Consignment is being founded by four partners: Alicia Caron, Dominique Staupe,
Maryela Perez and Mariam Shamsid-Deen we have decided that between our conjoined net worth and
family contributions we will have sufficient funds.
• Alicia Caron will contribute $40,000 to the start-up of the business by selling personal property
including auto and jewelry and collecting family contributions.
• Dominique Staupe will contribute $35,000 to the start-up of the business with $5,000 from
checking account, $5,000 in savings account, selling personal property including auto, heirlooms
and collecting family contributions.
• Maryela Perez will contribute $18,000 to the start-up of the business by selling personal property
and family contributions.

• Mariam Shamsid-Deen will contribute $15,000 to the start-up of the business by selling personal
property and family contributions.
• The total conjoined pre-opening investment will equal $108,000
Appendix A
Opening Assortment Plan
Assortment Plan
Because items for sale in Jasper's Consignment will not come from vendors but instead through a
consignor database, there is no way to accurately predict what items will be for sale in an assortment
plan. Instead below is the consignment policy that will determine which items will be expected for sale.
During first month of opening, items will be purchased from thrift stores and goodwill locations based on
the proceeding policy.
Jasper’s Consignment Policy
At Jasper’s we pride ourselves in offering men’s accessories and bags that are rich in quality and
style. Because of this our items have to be held to the utmost standards and our consignment process is
very particular.
• Items cannot be older than 2 years.

• Items cannot have visible wear, stains, rips, etc.
• Items must have been more than $50.00 during the initial time of purchase.
• Items must be designer label and not off-brand labels.
Labels include: 7 Diamonds, 7 for All Mankind, AG, Alden, Agave. Allen Edmonds, Armani,
Barbour, Brooks Brothers, Burberry, Cole Haan, Diesel, Donald J Pliner, Etro, Ferragamo, Hermes,
Hickey Freeman, Hugo Boss, Lacoste, Polo, Prada, Santoni, Thomas Pink, True Religion.
• Items must be clean, pressed if necessary and ready to be sold.
• Items will be shipped to our warehouse location at the expense of Jasper’s Consignment but
MUST be pre-approved by our sales representatives and adequate pictures of your item. Once
your item is approved we email you a shipping tag and all you have to do is pack your item in a
box and send it our way!
Our trend research will be based on changing styles from season to season. We will conduct research
using men’s magazines such as; GQ, Men’s Vogue, Mens Fashion & Sharp. We will also research men’s
fashion blogs such as: The Urban Gentleman, Esquire.com, Fashion Beans, Primer Magazine,
Dappered: Affordable Men’s Style & Stay Classic.
Our customers will come to us because we will offer premium products that are unique because they
come from a variety of sources. Our customers will rely on us to remain steadfast in our uncompromising
quality, even if that means offering less products at times. We will also make sure to send products to
customers with individualized tissue paper and a thank you card for each purchase.
Appendix B- Location Details
2516 Wabash Ave St Paul, MN 55114

Source: www.googlemaps.com
Store setup budget:
Because there will be no official store, the setup budget is listed in the fixed income and first year
expenses tables in the financial data sections.
Appendix C
Marketing Plan Appendix Items.
Marketing Calendar

Month Promotion Total Costs
January, March, May, July,
September, November,
December.
Advertisement in The
Villager Newspaper
$1.20 per word with a 10% discount for
prepayment of 6 months ahead of time.
Every Week Advertising through
Facebook Page
Salary Costs for time and effort in creating
effective advertising on Facebook.
Bi-Weekly. Advertising through Twitter. Salary Costs for time and effort in creating
effective advertising on Twitter.
Bi-Weekly. Advertising through
Pinterest.
Salary Costs for time and effort in creating
effective advertising on Pinterest.
Promotional Event Month Cost
Creation of Website January $0
1 week radio add on I Heart Radio December (before opening) $4,000
Total Preopening Costs $4,000
January, October, and December Flyer/Postcard Promotions $1,200

January, March, May, July, September, November,
December.
Advertisement in The Villager
Newspaper
$1,200
Every Week Advertising through Facebook Page $0
Bi-Weekly. Advertising through Twitter. $0
Bi-Weekly. Advertising through Pinterest. $0
Total Annual Expenses $2,400
Alicia’s brother-in-law will make the website for free
· The average cost for an ad for one week is $4000 (http://localmarketingideas.com/how-much-does-
radio-advertising-cost/)
· $400 per month for printing and postage
· 100 word adds in the Villager Newspaper for six months $1,200
· Facebook Page- costs include time, which is included in salary costs
· Twitter- costs include time, which is included in salary costs
· Pinterest- costs include time, which is included in salary costs
Appendix D
Personnel and Management Appendix Items.
Resumes, Personal Financial Statements, Organizational Chart and Sample Job Descriptions.
Dominique C. Staupe
1215 Randolph Ave Apt 2
Saint Paul, MN 55105
612‐414‐9040
dcstaupe@stkate.edu

Education
Saint Catherine University, Fall 2010,
Expected Graduation Date: December, 2013
Major Concentration: Fashion Merchandising BA
Minor Concentration: Business Administration
The University of Minnesota, Fall 2008‐Spring 2010
Internship Opportunities
American Girl Boutique, May 2012-September 2012
Visual Merchandising Intern.
Learn proper merchandising standards and techniques, execute successful product launch, present to senior
managers.
Work Experience
American Girl Boutique, September 2012- Present
Visual Merchandiser
Create effective visual displays, Work closely with visual team and associates, responsible for sales and displays of
retail segment: Bitty Baby.
Saint Catherine University, Money Management Program, Sept 2011-Present
Student Financial Advisor, Increase student program attendance by 300% from 2011-2012.
Saint Catherine University, Office of Academic Advising, January2011‐Present
Administrative Assistant, Peer Advisor
Saint Catherine University, Office of Admissions, September 2010‐Sept 2011
Successfully influencing perspective students to choose St. Kates for their Undergraduate Degree, Still asked back to
meet with Students One-on-One
Borders Group INC., May 2010‐June 2011
Sales Associate, Customer Service, Up‐selling, Team member
The Entomology Dept, University of Minnesota, May 2010
Special Expertise
Dominique Staupe began working in the consignment store venture Turnstyle at the age of 14 and
continued working there for many years. Her eyes have been trained to determine quality in merchandise
and has real experience with consignment customers. She still consigns and offers her help on sales and
inventory days. Because of her experience with Turnstyle Consignment Store she will offer insight and
advice to her business partners as they open Jasper’s Consignment.
Personal Financial Statement Dominique Staupe
Assets Amount in Dollars

Cash: checking accounts $9,567
Cash: savings accounts $10,500
Certificates of deposit
Securities: stocks/bonds/mutual funds $500
Notes and contracts receivable
Life insurance (cash surrender value) N-A
Personal property (autos, jewelry, etc.) $30,500
Retirement funds (e.g., IRAs, 401k) N-A -
Real estate (market value) N-A
Other assets (specify)
Total Assets $41,067
Liabilities Amount in Dollars
Current debt (credit cards, accounts) $1,500
Notes payable (describe below) N-A
Taxes payable -
Real estate mortgages (describe) N-A
Other liabilities (specify)
- $10,000
Student Loans
Other liabilities (specify) -
Total Liabilities $11,500
Net Worth
$29,567

Maryela Perez
101 E. Wheelock PKWY
Saint Paul, MN 55117
Cell: (651)-808-1302 mpperez@stkate.edu
EDUCATION:
St. Catherine University Saint Paul, MN
Bachelor of Arts Degree Major: Fashion Merchandising Minor: Business Administration
Anticipated graduation: December 2013
QUALIFICATIONS:
• Excellent with customer support services
• Ability to prioritize and remain focused on the essence of an issue
• Ability to multi-task under pressure
• Skilled with Microsoft Word, Microsoft PowerPoint, Microsoft Excel
EXPERIENCE:
Sales Associate

Charlotte Russe- Mall of America, Bloomington, MN
05/2012-present
• Assist customers by describing and demonstrating products and outfits
• Cashier
• Arrange product displays
• stock shelves
• take product inventory
Telefund Caller
09/2011-11/2012
St. Catherine University Telefund, Saint Paul, MN
• Call all alumnae, parents, and friends of the University to solicit gifts for the Annual Fund
• Update the constituent's records: phone number, address, and business information.
• Provide information about current life on campus, class reunions, sporting events, O'Shaughnessy events, or CSC news
• Cultivate donor relationships
• (high degree of confidentiality required)
Telemarketer
09/2010- 01/2011
Airo Marketing, Saint Paul, MN
• Greet Customers over the phone and set up appointments
• Tell customers about home remodeling services that are provided
Special Expertise: Maryela Perez
Maryela Perez has some customer service experience over the phone and in person. She has worked at
a call center at The Sportsman’s Guide, which is a catalog and internet company, for a couple years. She
also has retail experience in person as she has worked at Charlotte Russe of Mall of America. When it
comes to consigning Maryela has been consigning her clothes since she’s been about ten years and
know what sales and what doesn’t. With the experience Maryela has she will offer great and helpful
advice to her business partners.
Personal Financial Statement: Maryela Perez
Store: Jasper’s Consignment
Date: 12/01/12

Cash: checking accounts 7750
Cash: savings accounts 10800
Securities: stocks/bonds/mutual funds N-A-
Notes and contracts receivable N-A-
Life insurance (cash surrender value) N-A-
Personal property (autos, jewelry, etc.) 17,400
Retirement funds (e.g., IRAs, 401k) 5,000
Real estate (market value) N-A-
Total Assets 40,950
Current debt (credit cards, accounts) 455
Notes payable (describe below)
Taxes payable -
Real estate mortgages (describe)
Other liabilities (specify) 11500
Total Liabilities 11,955

Net Worth 28,995
LIABILITIES:
Credit Card and Charge Card
Debt
Mariam Shamsid-Deen
mkshamsiddeen@stkate.edu
2346 Dorland Dr.
Maplewood, MN 55119
651-214-1215
Education
St. Catherine University, St. Paul, MN
Sept.2009-Present
· B.S. Expected December 2013
· Major: Fashion Merchandising; Minor: Business Administration
Highland High School Diploma, St. Paul, MN GPA 3.8
Sept.2005-June.2009
· National Honor Society (NHS) 2008-2009
· Received letters for cheerleading and basketball
· A Honor Role(2005-2006); B Honor Role(2006-2007)
Work Experiences
Old Navy--Nov.2012-Present
· Sales Associate
· Assisting customers
· Moving merchandise on sales floor
· Arranging merchandise on displays
DSW--Aug.2010-March 2012
· Sale Associate
· Working at register
· Moved equipment and fixture on sales floor
Name of Card/Creditor Amount Due
Visa 455

· Stocked merchandise on the floor
Internship
Opportunities
·Junonia (Sept.2011-Dec.2011)
o Promoting and advertising intern
o Networking with websites and consumers
o Sending emails of what’s new with the site
Volunteered
· Pan Dau Southeast Asian Ministry (2010-2011)
o Re-creating the website
o Organized Hmong artisans handwork and inventory
Skills
· Skilled with Microsoft Word, Excel, and Power Point
· Highly organized and detail oriented
· Multi-task ability
· Verbal ability with excellent customer service skills
· Developed leadership skills and ability to motivate and direct
Mariam Shamsid-Deen
Personal Financial Statement
Date: 12/01/12
Cash: checking accounts $7,000
Cash: savings accounts $8,000
Securities: stocks/bonds/mutual funds N/A
Notes and contracts receivable N/A
Life insurance (cash surrender value) N/A
Personal property (autos, jewelry, etc.) $18,000
Retirement funds (e.g., IRAs, 401k) N/A
Real estate (market value) N/A

Total Assets $33,000
Current debt (credit cards, accounts) $1,500
Notes payable (describe below) N/A
Taxes payable -
Real estate mortgages (describe) N/A
Other liabilities (specify) -$9,000
Total Liabilities $10,500
Net Worth $22,500
Alicia J. Caron
5166 Lincoln Drive
Apt. # 309
Edina, MN 55436
605-270-0313 |aliciajocaron@gmail.com
Objective:
To obtain a position that encourages professional growth utilizing my education and extensive retail experience.
Education
University of Saint Thomas, St. Paul MN Estimated December
2012
Bachelor of Arts degree in Fashion Merchandising
Business Administration Minor
Relevant Employment
The Moscoe Group June 2012 –
Present
Eden Prairie MN
• Overseeing day-to-day business flowing between Target stores and the Manufacturing Vendors
• Facilitating communication between Target and Manufacturer to ensure clear correspondence
• Managing multi-million dollar Target Corp. accounts for numerous Manufacturers
• Preparing presentation materials to support Vendor meetings
• Conducting market research to increase trend awareness
• Sample processing and management

The Limited May
2010-Present
Roseville MN and Sioux Falls SD
• Achieved the largest number of Instyle sales within first two weeks of employment
• Complete the dressing and detailing of body forms
• Maintain visual guidelines within the floor layout
• Style mannequins for display
• Implement floor sets
White House Black Market September 2009 –
February 2010
Roseville MN
• Assisted customers with visual compilation of outfits
• Re-organized inventory for maximum visual appeal
• Demonstrated product-line aesthetics
Other Employment
University of St. Thomas- Desk Attendant August 2009-Present
18th
Amendment Bar and Grill- Waitress July 2010-September 2010
Bootleggers Casino- Casino Attendant July 2010- September 2010
Dakota Chiropractic- Receptionist and Book Keeper June 2006- August 2009
Special Expertise
Alicia Caron has been in the retail industry is some capacity since she was old enough to work. Being both a
consumer and someone who has had to sell products Alicia has a broad understanding of customers needs. She has
worked within the male market. Currently she has been working for the
Moscoe Group where she manages multi-million dollar accounts for Target Corp. She will be an asset to Jasper’s
Consignment largely from an analytically standpoint and dealing with shipping and logistics of our products

Sample Job Descriptions
Job Title Status Description
Store: Jasper’s Consignment
Alicia Caron Personal Financial Statement
Date: 12/01/12
Cash: checking accounts 10,000
Cash: savings accounts 10,000
Certificates of deposit 0
Securities: stocks/bonds/mutual funds 0
Notes and contracts receivable 0
Life insurance (cash surrender value) 0
Personal property (autos, jewelry, etc.) 60,000
Retirement funds (e.g., IRAs, 401k) 36,000
Real estate (market value) 150,000
Total Assets 266,000
Current debt (credit cards, accounts) 0
Notes payable (describe below) 0
Taxes payable - 0
Real estate mortgages (describe) 90,000
Total Liabilities 90,000
Net Worth 176,000

Web Developer Full-time We are in need of a great Web Developer who can keep up to date with our
business. This job position is full-time and requires a lot of attention to detail
as our business is an online only business. The best candidate is very
proactive, organized, and able to work under tight deadlines and be a self-
starter. We are looking for someone who has at least 3 years experience in
this field. This is a full-time position Monday to Friday 7am- 4pm.
IT Technician On- Call We are looking for an IT specialist that can help us over the phone, through
email or face to face with our technical or computer issues. Someone who
can also help us with understanding of computer programs and hardware.
Must have great customer service skills. Must have at least 3 years
experience and keep up to date with new computer trends.
Warehouse
Workers
Part-time/
Full-time
This job can vary position as we need several people who can work in our
warehouse and are able to multi-task and learn fast. Depending on the day
your tasks may change and not be the same every day. We need people
who know or are familiar with warehouse stocking, order picking, receiving
and/or inventory help. No experience necessary but highly appreciated.
This position is available either part-time or full-time from 7am to 4pm
Monday through Friday.
Customer Service
Representative
Part-time/
Full-time
We are in need of someone who can provide product and service
information more in detail. This person has to also deal with resolving
product and service problems. This position is over the phone and will
require someone with at least 1 year experience. This job is available
Monday through Friday 7am to 4pm.
Alicia
Caron
Dominique
Staupe
Maryela
Perez
Mariam
Shamsid-
Deen
AccountantBookkeeper
Shipping and
Receiving
Personnel
Web Site
Manager
Shipping and
Receiving
Personnel
Shipping and
Receiving
Personnel
Shipping and
Receiving
Personnel
Organization Chart
Lawyer
Customer
Service
Telephone
Order
Manager
Marketing
Specialist
Online Order
Specialist
Inventory
Manager

Bibliography
Esswein, P. (2010). Downsize Me. Kiplinger's Personal Finance, 64(11), 67-68.
Frier, S. (2012). Menswear E-Tailers Peddle Salvation in a Box. Bloomberg Businessweek, 55-56.

Jacobs, D. L. (2012). How To Enjoy New York Fashion Week Without Breaking The Bank. Forbes.Com,
16.
McManus, T. (2009). Unflattering economy keeps consignment shops in style. Palm Beach Post.
Mitchell, S.D ( 2011) Wess. Springs students use sales on eBay as fundraisers. Daily Republic
Newswire, P.R (2012) Announcing The RealReal: The First Designer Resale Flash Sale Site Launches.
PR Newswire
Pilley, M. (2012) How to Start an Online Consignment Store. Small Business Chron
Schneider, C. (2011). Today's consignment shop: Hip and online. The Christian Science Monitor.
Web, P.R (2012) "Collage Designer Consignment Launches Online Store to Sell Designer Merchandise
Nationwide.. Business Insights: Global.
http://www.census.gov
http://www.strategicbusinessinsights.com/vals/presurvey.shtml
http://www.ups.com/content/us/en/shipping/time/service/standard.html
http://www.myvillager.com/classifieds.html
http://www.startribunecompany.com/mediakit/platforms.php#print
http://www.shopwellsuited.com/
http://www.ebay.com/sch/Mens-Accessories-/4250/i.html?rt=nc&LH_BIN=1
http://www.hip2flip.com
Justifications:
• Estimated buying customers was calculated by contacting other online consignment stores such
as hip2flip.com and averaging their numbers with local consignment store traffic at Turnstyle
consignment.

• Average price of items in store was figured out by weighing out the average price of each of our
product categories. The price points were calculated by using our competitor’s prices. The
following list is a list of some of our competitors.
• http://www.shopwellsuited.com/
• http://www.ebay.com/sch/Mens-Accessories-/4250/i.html?rt=nc&LH_BIN=1
• http://www.hip2flip.com
• Dollar value of each day’s sales was based on our buying customers per day which was
multiplied by the average price of items in our store.
• Since our store is online our consumers are able to shop our website 365 days a year.
• The amount of business per year is calculated by multiplying each day’s sales by 365 days.
The sales per square foot was calculated based on the storage unit website http;//publicstorage.com and
using a standard 10x10 storage space. Alicia Caron contacted Klane Maples, owner of Hip 2 Flip, and
was able to get projected sales forecast
Payroll and Wages- After interviewing several small business owners they all agreed that it is likely that
you are likely to make around $20,000 the first year if you break even.
• If the demand for our products grows beyond the capabilities of our currents staff we will hire
someone on.
• If business does not increase as expected, the salaries of our partners will decrease.
Payroll Taxes- 6.25% of 60000 (http://www.payroll-taxes.com/state-tax/103-minnesota.htm)
Rent- $110 per month. According to publicstorage.com you can rent a 10x10 storage space that has drive
up access and is climate controlled.
• Continue to consider other storage spaces in terms of price and location to keep costs at a
minimum
Utilities- According to metrocouncil.org the average utilities equals $58 (fuel) + $72 (electric) + $16 (water)
= $146 per Month
Maintenance and Repairs- The business owners we spoke to suggested that we have minimum of
roughly 1,000 for maintenance purposes. We could not afford much more than that a month.
Security- We don’t have to pay anything additional for security because our storage space is already
secured.
Telephone- Is based off the plans provided by Comcast

Internet- Is based off the plans provided by Comcast
POS system updates- This number is based on the cost up QuickBooks updates
Insurance- Our insurance coverage for our storage units was estimated from
http://www.tenantone.com/quote.html by taking our annual dollars divided by 12
Supplies/Postage- ($13.5 avg price for padded envelope*14332) + tissue (0.05+14332) + cardstock
(.40*14332) + pens ($20.00) multiplied by the total number of forecasted items for the year
• Evaluate postage rates often to insure the cheapest shipping
Marketing/advertising- $200 dollars is what our budget allows Advertisement in January, March, May,
July, September, November, December The Villager Newspaper $1.20 per word with a 10% discount for
prepayment of 6 months ahead of time.
Travel- There would be no travel initially until our budget could afford it
• For any travel done initially it will be at the employees personal expense
Accounting/Bookkeeping-We will be doing our own accounting and bookwork until we began to see
exponential growth. However we will have an independent company prepare our taxes for $100.
Banking Services and Fees- (Speaker) $1,000 a month
Miscellaneous- It is important that we have money set aside for and expenses that may come up
Depreciation on the office equipment is based on the 5 Year depreciation guideline for office equipment
and computer IRS government GDS guidelines.
http://www.irs.gov/publications/p946/ch04.html#en_US_2011_publink1000107513

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