This document discusses digital intelligence and data integration from Webtrekk, a leading web analytics company. It summarizes Webtrekk's founding in 2003, global ambition and international customers. It emphasizes empowering business decision makers by turning data into knowledge and insights to optimize digital strategies. This is achieved through comprehensive data collection, analysis, reporting and integration that provides statistics, web analytics and digital intelligence as outputs to optimize businesses and marketing efforts.

1. ‘From Data Integration to Digital
Intelligence‘
RIMC, March 2013

2. o A Leading Web Analytics Vendor
o Founded 2003 in Berlin
o Global Ambition
o International Customers – Personalized Services

3. 3 28.03.2013 © 2010 Webtrekk GmbH

4. Empowering Your Digitality.
Empowering business decision makers to turn data into knowledge
and assist in optimizing your digitality
by providing comprehensive insights and intelligent solutions.

5. Marketing
CEO
Business Developement
Digital Intelligence

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8. TV Tracking
User watches TV Advert
User visits Website
Analysis / Traffic Attribution

10. Traffic
TV Ad
t0 - 5 minutes t0 t0 + 5 minutes t
Campaign-generated Traffic Brand Search Newsletter Direct Entry

11. Icelandic Birthrate per 1000 inhabitants (1961 – 2012)
30.00
Television introduced
25.00
End of TV free July
20.00 End of 9 hr TV days
15.00
10.00
01.03.89 Beer Day – End of Beer
5.00 prohibition > 2.25% in Iceland
0.00
1950 1960 1970 1980 1990 2000 2010 2020

12. Traffic
TV Ad
t0 - 5 minutes t0 t0 + 5 minutes t
Campaign-generated Traffic Newsletter Direct Entry Brand Search

13. Data
Data
Intergration
Intergration

14. DIGITAL Intellegence – Image required
• What do you need to ensure/do with all this data, in
itself it is no use, rather you have to create actionable
insights based upon this data.
Digital Intelligence
14 28.03.2013 © 2010 Webtrekk GmbH

16. (Company Value, Marketing Knowledge, ROI)
Business
Output
Optimization
Data
Integration
Website
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)

17. (Company Value, Marketing Knowledge, ROI) Digital
Statistics Web Analytics Intelligence
Business
Output
Optimization
Data
Integration
Website
Optimization
Analysis
Data CollectionReporting
Input (Time, Effort)

18. Thank you / Takk fyrir

19. Jason Dawkins , International sales
+49(0)30 755 415-451
Jason.dawkins@webtrekk.com
http://bit.ly/JDawkins
Spencer Altman, International Consulting
+49(0)30 755 415-450
spencer.altman@webtrekk.com
http://linkd.in/QScZ4k
Berlin, Germany
webtrekk.com