1. Kiev - 7/ 9/ 2013
Digital technologies.
European Overview.
Jarosław Sobolewski
CEE Manager IAB Europe

2. Agenda.
IAB Europe.
AdEx Benchmark 2012.
Markets. Poland & Ukraine.
Trends.
Kiev - 7/ 9/ 2013Kiev - 7/ 9/ 2013

3. IAB Europe is the voice of digital business. Its mission
is to protect, prove, promote and professionalise
Europe's online advertising, media, market research
and analytics industries. Together with its members
– companies and national trade associations – IAB
Europe represents over 5,500 organisations.
Kiev - 7/ 9/ 2013

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Markets.Poland & Ukraine.

22. General overview
45,538,5
3,912,5
Total population
‘000 GDP* (USD)
* Gross domestic product

23. Media penetration
Population 16+

24. Online summary
19,716,9 MM users online
57%54%
20,014,8
Among population 16+
Hours a week spent online
Poland Ukraine
Online population 16+

25. Mobile online via tablet
14%
8%
3%
13%
Penetracjainternetuw tablecie–typowytydzień
%użytkowników w regionachw 2012
Mediascope2012, Omnibus, N=22 918, Europejczycy 16+
N=1004, Polacy 16+
5%
Ogółem:8%
8%
3%
Population 16+

26. Mobile online via phone
31%
19%
14%
36%
Penetracjainternetuw telefonie–typowytydzień
%użytkowników w regionachw 2012
Mediascope2012, Omnibus, N=22 918, Europejczycy 16+
N=1004, Polacy 16+
12%
Ogółem:21%
21%
15%
Population 16+

27. Internet via devices
3,63,8
MM users online
1,01,6
Poland Ukraine
Online population 16+

28. Smartphone users – estimate
+25%
Q4 r./r.
+50%
Q1-Q4
Among active web users
Online population 16+
25%

29. Watching TV while using internet
58%
39%
44%
59%
72%
Europe: 48%
27%
Online population 16+

30. Willingness to engage online in topics
connected to content being watched via
TV
33%38%High: 44%
Those who use concurrently

31. Research Online
97%
97%
93%
97%
98%
Europe: 96%
100%
Online population 16+

32. Purchase Online
94%
88%
80%
94%
90%
Europe: 87%
81%
Online population 16+

33. Social Networking Services (SNS) –
frequency of usage
80%88%Ever:
92%
Online population 16+

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Trends.

35. April 2013
Trends. CEE markets.
Brand Heros. Content Marketing.
Mobile. Multi-Platforms. Social Media.
Performance Marketing. Blogs.
Instant mobile payments.
Display. Rich media. Video.
Kiev - 7/ 9/ 2013

36. April 2013
Trends. Consumers.
Smartshoppers. Retail safari.
Always online. Logged outs.
ECO2. Local.
ModernRetro. Social.
Be Good. Sinners.
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37. April 2013
Trends. Technology.
Internet of things.
Wearable computers.
Big data & Privacy.
Humanization of machines.
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38. April 2013
Thank you.
Jarosław Sobolewski
CEE Manager IAB Europe
jaroslaw.sobolewski@iabeurope.eu
Kiev - 7/ 9/ 2013