Poland's Digital Future - Presentation December 2013

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Presentation from the launch of a report on Poland's Digital Future for UPC Polska, in Warsaw, December 2013.

Full report available here:
http://astoria-avenue.pl/UPC-raport/

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Poland's Digital Future - Presentation December 2013

  1. 1. Amárach Presentation December 2013
  2. 2. Outline Connect & Grow Innovate & Compete Towards the Digital Future Cyfrowa przyszłość Polski 2
  3. 3. A Unique Study Most reports on the digital future focus on either the demand side or the supply side – this report brings both together, along with recommendations: • A survey of online Polish consumers about their digital experiences and expectations • A survey of Polish businesses about their digital capabilities and plans • Plus comparisons with other UPC/Liberty Global markets Cyfrowa przyszłość Polski 3
  4. 4. Connect & Grow Innovate & Compete Towards the Digital Future Cyfrowa przyszłość Polski 4
  5. 5. Households Online 76% 70% 60% 48% EU 2020: 100% 41% 26% 2004 2008 EU 2012 Poland Source: EU Digital Agenda Scoreboard Cyfrowa przyszłość Polski 5
  6. 6. The Size of the Prize 9.5% 2020 = PLN 200bn 3.0% 2013 2020 Internet Economy Share of GDP potential to reduce unemployment: 270,000 Source: Deloitte/IMF/Amárach calculations Cyfrowa przyszłość Polski 6
  7. 7. Digital Life - I 232 104 166 146 67 130 54 36 Poland Netherlands Belgium Ireland internet minutes per day Poland Netherlands Belgium Ireland social network minutes per day Source: Liberty Global/UPC Poland surveys of Internet users, 2013 Cyfrowa przyszłość Polski 7
  8. 8. Digital Life - II 64 47 49 40 online video minutes online newspaper per day minutes per day % download movies % stream radio Source: Liberty Global/UPC Poland surveys of Internet users, 2013 Cyfrowa przyszłość Polski 8
  9. 9. Digital Life - III 52 37 34 27 Poland Netherlands Belgium Ireland % use internet to work from home Source: Liberty Global/UPC Poland surveys of Internet users, 2013 Cyfrowa przyszłość Polski 9
  10. 10. Connect & Grow Innovate & Compete Towards the Digital Future Cyfrowa przyszłość Polski 10
  11. 11. Internet Shopping - I % of retail sales online 2010 Source: Treasury Ministry, Poland Cyfrowa przyszłość Polski 11
  12. 12. Internet Shopping - II 94% use internet to shop: Clothes Books 59% 46% Electronic Cosmetics 42% 42% Source: Liberty Global/UPC Poland survey of Internet users, 2013 Cyfrowa przyszłość Polski 12
  13. 13. Internet Shopping - III 79 63 58 55 48 Travel Music/Movies Electronic Toys/Baby 45 Books Medical/Health % prefer to buy online Source: Liberty Global/UPC Poland survey of Internet users, 2013 Cyfrowa przyszłość Polski 13
  14. 14. Internet Shopping - IV 84 79 74 80 70 58 48 Poland Netherlands % research online, buy offline 45 Belgium Ireland % research offline, buy online Source: Liberty Global/UPC Poland survey of Internet users, 2013 Cyfrowa przyszłość Polski 14
  15. 15. Digital Futures - I % agree ‘because of the internet’: career prospects better 69% family life is better 53% worried about loss of privacy 48% Source: Liberty Global/UPC Poland survey of Internet users, 2013 Cyfrowa przyszłość Polski 15
  16. 16. Digital Futures - II % agree ‘in future, internet will provide’: a better quality of life 69% greater urban/rural equality 61% cheaper/smarter eHealth 46% Source: Liberty Global/UPC Poland survey of Internet users, 2013 Cyfrowa przyszłość Polski 16
  17. 17. Digital Futures - III 64 57 60 44 33 Poland Netherlands Belgium % would like to work from home 1-2 days per week Poland 31 Netherlands Belgium % would like to run own business from home Source: Liberty Global/UPC Poland survey of Internet users, 2013 Cyfrowa przyszłość Polski 17
  18. 18. Connect & Grow Innovate & Compete Towards the Digital Future Cyfrowa przyszłość Polski 18
  19. 19. Digital Growth - I 75 64 48 23 Poland % good growth prospects Netherlands % intent to hire next 2 years Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013 Cyfrowa przyszłość Polski 19
  20. 20. Digital Growth - II 74 24 % see potential for more growth with 'right' digital strategy % 'extra' turnover would grow with right strategy* * Firms employing 2-9 employees Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013 Cyfrowa przyszłość Polski 20
  21. 21. Digital Growth - III 80 70 50 % agree digitization important % agree Poland's digital Poland's economic prospects infrastructure behind main competitors % of consumers with broadband below 30Mbps Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013 Cyfrowa przyszłość Polski 21
  22. 22. Digital Drivers - I What digital initiatives will boost growth in the future? develop digital skills in Poland 63% tax incentives to invest in digital 57% partnership with digital specialists access to superfast broadband 54% 40% Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013 Cyfrowa przyszłość Polski 22
  23. 23. Digital Drivers - II What will speed up digitalisation in Poland? reduced regulation 91% basic economic conditions targeted government support 89% 88% more support for a start-up culture 86% Source: Liberty Global/UPC Poland surveys of IT decision makers, 2013 Cyfrowa przyszłość Polski 23
  24. 24. Towards the Digital Future The right digital strategy for Poland will: • Deliver growth for the economy • Maximise the job creation potential • Create a thriving start-up culture • Enable Polish businesses to compete online against global competitors Cyfrowa przyszłość Polski 24
  25. 25. dziękuję December 2013

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