On our predictions, no longer any past existing industry of manufacturing will alter to the next stage. Data consolidation surely change the process for producing hardware. Likewise the PC experienced, deprived by Smartphone, automobile will be made on the innovation, from hard to soft, and finally all on the cloud. How’s your prediction of that industry, and moreover it makes more happy to us?

1. Marketing Case #39

2. Overview of Industry
On our predictions, no longer any past existing
industry of manufacturing will alter to the next stage.
Data consolidation surely change the process for
producing hardware. Likewise the PC experienced,
deprived by Smartphone, automobile will be made
on the innovation, from hard to soft, and finally all
on the cloud. How’s your prediction of that industry,
and moreover it makes more happy to us?
Toyota Story10
Tech innovation will surging toward the BtoB business In near future. That
means, even on the big capital, never promise to be avoidable on the
Internet extensions. Toyota originally keep their culture, or system, since
recovered on the recessions, nowadays that overwhelmingly influencing
other automobile industry. At the same time, inferior to shift on the rapidly
growing. This is crunch time for overcoming.

3. Reparing
One of the landing policy, Toyota ordered to repair, or maintenance of
US military automobile. It so-called “Procurement Demand” derived of
their purchasing orders. Under that circumstances, Toyota continued to
deeply research of the engine for small cars.
What’s engine？
Repair

4. Dodge Recession
Owing to global new transition, seriously shortage of cash flow, caused
of restrain the amount of currency. Tons of bankrupt was surged on that
condition, also Toyota oversupplied on 4 millions of stocks. Worse,
material prices increased on demolished of subsidiaries, so inevitably
reduce the cost on the process.
Bank
Yen
Material

5. Critical issue
Consumer stood on the advantageous condition on the transition of free
trade. Even though Toyota adapted monthly payment on bill, some of
them was failure to honor. It weakened the Toyota’s capital, not
sufficient to redeem the cost, that burdened on their fundamental.
YEN
Consumer
Toyota

6. Never firing
In spite of quite severe conditions, Toyota never give up to working with
existing members. Kept negotiated with banking or any funding
organization to lend sufficient cash flow to maintain. Toyota and labor
union working together overcome this situation hand in hand.
Union
BANK
Toyota
Funding
VISION

7. Divide Sales with Product
Reinforcing the sales management is one of the embracing issues, so
separate it from the coherent process, and independent sales
established. Not only for redeeming the cash flows, but paving the
system, sales, prices, concerning everything on Toyota delivering.
New technology