With a little care, attention and a few no-cost preventative measures, you can go a long way to keeping your digital information safe.

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Your Business Can’t Afford to Ignore
5 Cybersecurity
Threats

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1. Everyone Is A Potential Cybercrime
Victim (Yes, You Too)
2. Once The Bad Guys Get Your Stuff,
There’s No Getting It Back
3. Failing to Use Two-Factor
Authentication Can Put You At Risk
4. Cyber Criminals Prey on Weak
Passwords
5. Letting Your Guard Down on Social
Media
5 Cybersecurity Threats

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"Cybersecurity costs will reach 1
trillion dollars in five years - and it
still won't be nearly enough to stop
the bad guys!"
The Unfortunate Reality
- Scott Augenbaum, Retired FBI Special Agent, Cybercrime Division

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Everyone Is A Potential Cybercrime Victim
(Yes, You Too)
Misconception
“It will never happen to me, I have nothing of
value.”
“We have security measures in place, we’re
safe.”
“We have much bigger competitors. They’ll
get targeted, not us.”
Reality
Everyone has sensitive information they need
to safeguard.
Everyone uses common technologies that
exist outside of basic protection (e.g. email,
social media)
Whether you’re an individual with five pieces
of information or a global corporation with 50
million, you’re a potential cybercrime victim.

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Once the Bad Guys Get Your Stuff,
There’s No Getting it Back
• This isn’t like getting your car stolen
– There’s no insurance policy to
recover your losses
• Important to be proactive, not
reactive
• Businesses have an obligation to
protect their the online accounts of
their customers
• A cybersecurity breach isn’t a
mistake, it’s a failure that couple
have been avoided

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Failing to Use Two-Factor Authentication
Can Put You At Risk
• Two-factor authentication is a method or technology that confirms a user’s identity
by any combination of two different factors:
– Something they know (usually a password)
– Something they have (a text message sent to their phone)
– Or, something they are (voice or fingerprint).
• 85% of all data breaches could be prevented using
two-factor authentication

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Cybercriminals Prey on Weak Passwords
• 70% of people use the same password for multiple
accounts
• Reduce the chance of a cyberattack by using:
– Two-factor authentication + strong passwords
• Our recommendations:
– Have separate passwords for mission-critical accounts
– Don’t use week passwords for anything
– Come up with a password creation system and USE it
– Or, find a password management tool with two-factor
authentication

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• Passwords should include:
– 12 characters in length
– Both uppercase and
lowercase letters
– Special character and a
number
– Personal passphrases
• A phrase that has personal
meaning that you can
remember
Criteria for a Strong Password Creation System
Example of a strong password system:
#9ILFbtlCC9#
Special character
and number
Special character
and number
Personal passphrase
I love fall because the leaves change color

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Letting Your Guard Down on Social Media
• Still a lack of concern for security on social media
• Many of us often use social information to login to
third party accounts and apps
• For cybercriminals, social media is the gateway to
your more personal information
– Some people use similar passwords for social accounts
as other mission critical accounts (e.g. bank accounts)
– Can learn a lot about your personal details (e.g. job,
address) but trolling someone’s social media accounts

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DO’S
• Use service providers that offer two-
factor authentication
• Use our password creation system to
generate mission-critical passwords.
• Use different passwords for mission-
critical accounts
• Use different passwords for as many of
your accounts as possible
• Think before you click, no matter what
you’re doing online
• Protect yourself on social media
DON’TS
• Never believe that it can’t happen to you
– it can and it will
• Don’t assume the FBI, or anybody else,
can get your stuff back
• Never use a service provider unless they
offer two-factor authentication
• Don’t use the same password for mission-
critical accounts
• Don’t get complacent about your
cybersecurity
• Don’t let your guard down on social
media
Cybersecurity Do’s & Don’ts

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Please Don’t Ignore Your Cybersecurity
• Here are three takeaways I’d like you to remember:
#1 - Think before you act. Think before you click. You are your own
firewall, so question everything, and if you aren’t sure, don’t click.
#2 - Don’t do business with people or companies that don’t use
two-factor authentication. Period. No exceptions.
#3 - Use strong passwords, and don’t use the same password for
two different mission-critical accounts.

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cybersecurity?
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