Jamie Pappas discusses tools and technologies for social media success at Akamai. She outlines Akamai's vision to transform communications and engagement with key audiences through an integrated social media strategy. An important part of the strategy is building a framework to empower employees to participate in social media. Critical tools used include SocialEye, HootSuite, Radian6, Salesforce and Google Analytics to manage social media activities, engage audiences, track metrics and measure results across key channels and audiences.