The document summarizes a panel discussion on using digital body language (DBL) data and tools to improve sales effectiveness. A panel of sales and marketing executives from Oracle, Ceridian, and Lenovo discuss dos and don'ts of using DBL data, and how to personalize email templates and configure CRM tools to engage prospects based on their online behaviors. The document concludes by recommending next steps for sales teams to pilot the new tools, gain alignment on how to integrate DBL into the sales process, and document early success stories.